Mobile Archive

The Most Important KPI’s to Monitor for Success in Mobile Marketing

To succeed in mobile marketing, you need to have a deep understanding of the impact of your campaigns on your business – and if something isn’t working, you have to understand where the problem is. The only way to achieve that is through analytics. And in particular, you have to know which metrics to pay attention …

Mobile Marketing is Taking Over – Be Prepared

Mobile Marketing is Taking Over – Be Prepared or You’re Leaving Money on the Table The assertion that we live in a world that is going mobile is very wrong. It would be very right to say that we live in a mobile world. There are more than 5 billion mobile phones on the planet …

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