Keyword Research, Lists and the Best Longtail Keyword Tool Available
Keyword research is where search engine optimization specialists investigate and find the search terms that internet uses enter into their browsers while checking for specific items or services. For example, the search term “making money” is wildly popular on search engines such as Google, Bing and yahoo, with a recorded number of searches going well into the billions. Obviously, this is how the masses can find your website! I’m sure you do the searches just like I do and everyone else does. Keyword research is the most crucial step towards massive online traffic, branding, promotion and online business success.
The aim of keyword research is to make a business website’s product or service more visible on results generated by search engine entries. These search engine optimization specialists also find similar keyword phrases used on the search engines using a keyword tool like the Google AdWords and many other PPC (Pay-Per-Click) paid traffic platforms.
Google Keyword Planner
Keyword research currently ranks as the most vital, lucrative and fastest growing field in the wide world of search marketing. On the other hand, creating keyword lists is the process of putting together a number of related phrases that deal with your website’s products and services. For example, as stated above, the term “making money” had billions of search engine entries, internet users also typed in the phrase “acquiring money” but not as prolifically as the former.
The Google Keyword Planner is probably the best free keyword tool available. Google has the number one search engine. Why wouldn’t they also have a stellar keyword research tool. You simply use your Google Account (associated with your Gmail) and confirm your request to join in Google Adwords. The Google Keyword Planner is one of the Google Adwords keyword tools.
Keyword Research: The Process of Figuring out a Keyword’s Value
As you work on your keyword lists identification, pose several questions to self. Are your site’s products and services relevant to the keyword you are interested in for your business? In addition, will internet users find what it is they are searching for when they type in the keyword through your website? Third, are the products and services they will find on your website satisfactory and up to their standards and expectations? Is the internet traffic you will generate on your website valuable to you and your site financially and in terms of brand visibility? Should you continue using the same keyword tool or invest your time in another, more robust keyword tool?
Carry out Keywords Research for the Particular Phrase in the Leading Search Engines: Google & Bing
This allows you to know who is currently using the keyword you are interested in and therefore get a general idea of the competition that you will be up against.
Conduct Several Studies on the Keyword using Google AdWords
This involves making use of traffic (for test purposes only) to get a good feel of the conversion rate. It is highly advisable that you keep tabs on conversion rates over 200 to 300 clicks.
Finally, Estimate The Keyword Value
This will help you decide whether it would be beneficial to your business or website to make use of the keyword. Think about your return on investment (ROI) here. You don’t want to spend a thousand dollars and make no sales. Be absolutely sure to use the daily budget setting to avoid accidentally over spending.
How to Create Keyword Lists
Again, Put Yourself in the Shoes of a Potential Customer
Write down terms and phrases that customers are likely to type into their search engines. or copy and paste from your keyword tool. Determine whether or not your business website’s products and services fall under that category of searches. This keyword research will assist you in modifying your keywords and identifying the trend in keywords lists development. But, these have a lot of search volume (people are requesting these exact terms within the
Using your keyword tool to Stick With Generalized Keywords
The purpose of this is to help reach a more varied range of web searches, thus increasing your ad’s visibility. However, keep in mind that these terms may be so generalized as to be irrelevant to some internet users who typed in the search term.
Assign Themes To Keywords
This helps attract customers who may be interested in your ads. Also, you can sort different keyword lists for separate campaigns, targeting different segments of your niche market.
The Keyword Tool Problem:
Now, you have a ton of keywords to put to good use, but there’s a problem. Using these to create your campaigns or sort them correctly for content marketing strategies can be a real nightmare. But, there is a solution. Keyword Researcher:
The BEST software tool for generating low-competition Long Tail Keywords.
Keyword Researcher helps you find thousands of Long Tail Keywords by scraping Google’s massive Autocomplete database.
Keyword Researcher can turn a list of thousands of keywords, into an actionable SEO Strategy. It was designed it to make the entire SEO process flow smoothly–from keyword generation, to content publishing, and all the steps in between. They have thought of everything!
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Keyword Researcher is free to try out!
Your Preferred Keyword Tool and Keyword Lists: Parting Shot!
The field of search engine marketing (SEM) has the potential to generate a size-able increase in the profitability of your business venture. Master this key aspect of keyword research, keyword tool and keyword lists and you will be well on your way to success.