Pj Germain Archive

Optimize Your Conversion Rate by Using Mental Anchors

It is assumed that the buying behavior is based on a specific anchor, which is usually the initial price of a product. And purchase decisions can be influenced by using Mental Anchors. For example, by a discount, which refers to the initial price. The consequence is a distortion of the rational way of thinking, which …

6 Tips to Increase Millennial Customer Loyalty

In this day and age, you would be hard-pressed to come across a marketing or business conversation which doesn’t involve millennials. Why is that? Why are millennials so important? First, they are extremely technology-savvy, which means they can be found on just about any social media platform online. Second, since they were born between 1980 …

How to Create a Killer Company Logo While Improving Your Brand

Most popular and largest companies have been known to spend a lot of money designing their business logos- for one good reason. A bad logo can sink your brand. Having a killer company logo that demonstrates who you are and what you stand for is important. Consistency goes a long way. Your logo should be …

This is Why Email Marketing is Important for Your Businesses

Nearly 70 percent of businesses engage in some form of email marketing despite the influx of newer marketing channels like social media, mobile applications, and push notifications. If you’re on the fence with using email marketing for your business, keep reading. This article discusses the importance of email marketing in many aspects of your business, …

4 Tools to Improve Your Social Media Content

Your social media content has to be attractive, unique, and memorable to reach more people and help you achieve your marketing goals. To do this, you need experience, dedication, and the most trending writing tools you can find.

Best Passive Income Affiliate Marketing Program for Earnings

Who doesn’t love earning passive income?  It is a fact that affiliate marketing opens up new avenues for online businesses that help increase revenues by several folds, without spending significant efforts. This begs the question –  what is the best passive income affiliate marketing opportunity I’ve come across lately? Affiliate Marketing is a thriving industry. …