Advertising Archive

Optimize Your Conversion Rate by Using Mental Anchors

It is assumed that the buying behavior is based on a specific anchor, which is usually the initial price of a product. And purchase decisions can be influenced by using Mental Anchors. For example, by a discount, which refers to the initial price. The consequence is a distortion of the rational way of thinking, which …

How to Boost Your Declining Content Marketing ROI in 6 Steps

Content is the best way to establish your organization’s credibility and win the trust of your target audience. In fact, 81% of B2B marketers in a Content Marketing Institute study felt that content marketing helped them raise brand awareness. 73% were able to educate their audience, while 68% found it helpful for building brand credibility …

4 Magnificent Marketing Tools to Reach Your Target Audience

It’s important to reach your target audience in any way that you can. Whether you have an entire marketing team or it’s just you on your own, marketing strategies should be simplified. If you make it too hard to execute your concepts, it can be difficult to remain consistent from month to month. A few …

10 Social Psychology Principles That Ramp Up Your Content Marketing

The same basic psychological principles that we used 100 years ago can still work today. And you should use these social psychology principles to improve content marketing. One essential quality that a great content marketer must have is to understand how and why people think and act in the way they do. It will be …