Advertising Archive

Optimize Your Conversion Rate by Using Mental Anchors

5 / 5 ( 1 vote ) It is assumed that the buying behavior is based on a specific anchor, which is usually the initial price of a product. And purchase decisions can be influenced by using Mental Anchors. For example, by a discount, which refers to the initial price. The consequence is a distortion …

How to Boost Your Declining Content Marketing ROI in 6 Steps

5 / 5 ( 12 votes ) Content is the best way to establish your organization’s credibility and win the trust of your target audience. In fact, 81% of B2B marketers in a Content Marketing Institute study felt that content marketing helped them raise brand awareness. 73% were able to educate their audience, while 68% …

4 Magnificent Marketing Tools to Reach Your Target Audience

It’s important to reach your target audience in any way that you can. Whether you have an entire marketing team or it’s just you on your own, marketing strategies should be simplified. If you make it too hard to execute your concepts, it can be difficult to remain consistent from month to month. A few …

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