Advertising Archive

Optimize Your Conversion Rate by Using Mental Anchors

5 / 5 ( 1 vote ) It is assumed that the buying behavior is based on a specific anchor, which is usually the initial price of a product. And purchase decisions can be influenced by using Mental Anchors. For example, by a discount, which refers to the initial price. The consequence is a distortion …

How to Boost Your Declining Content Marketing ROI in 6 Steps

5 / 5 ( 12 votes ) Content is the best way to establish your organization’s credibility and win the trust of your target audience. In fact, 81% of B2B marketers in a Content Marketing Institute study felt that content marketing helped them raise brand awareness. 73% were able to educate their audience, while 68% …

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