It’s important to reach your target audience in any way that you can. Whether you have an entire marketing team or it’s just you on your own, marketing strategies should be simplified. If you make it too hard to execute your concepts, it can be difficult to remain consistent from month to month. A few marketing tools can help you reach the masses.
Social Media Scheduler
The best posting times on social media can be all over the map, especially when you are focused on a global audience. You can’t possibly be awake around the clock. With the number of posts that appear on Facebook, Instagram and others, it’s important to post several times a day. Using a social media scheduler will allow you to set up all your posts in advance. Everything will then post automatically for you.
Newsletters continue to be a great way to reach an audience. If you have seen how professional some businesses’ newsletters are, there’s no reason to be intimidated. Use newsletter templates built into websites like MailChimp and MailerLite. Combine them with plenty of company newsletter ideas, and you’ll be able to reach your audience more effectively.
Various web apps can be utilized to help you run online contests. You shouldn’t have to do more than come up with the idea and the prize. The app will do the rest for you, including collecting email addresses and establishing the number of entries that a person gets based on what they do. For example, some social contest tools will allow people to share the contest on their own social media platforms in exchange for extra entries. Once the contest is over, you can click on a button to choose a winner at random. Then, the app will even post the recipient so that everyone knows there was a legitimate winner to your contest.
Texting is a great tool to connect with your audience because your text is likely to be read within an hour of sending it. Plus, it won’t end up in anyone’s spam box. You can collect a list of phone numbers using contests, mailing lists and more. After you prepare your text message, you’ll upload it (along with a list of recipients) to a group text provider who will send it out.
The idea should always be to work smarter. Implement strategic tools (starting with our comprehensive selection here) and discover how much easier it is to reach your marketing goals.