BOOST Your Mobile Marketing Strategy
In 2016, mobile marketers will need to adopt customer-centric models to survive. 2015 was a big year. It witnessed the rise of social media chat, mobile wallets and SMS loyalty programs. Mobile lifestyle is taking over, and smartphones owners are prioritizing their devices over desktop.
To achieve top-tier sales, get top-tier numbers and have a top-tier strategy, businesses will need to rework their methods. Check out the seven best ways to survive and thrive in 2016, and take advantage of the newest innovations sweeping the mobile marketing world.
One: Hand Out Digital Deals
Seventy-five percent of smartphone owners want to receive SMS deals. In 2016, digital coupons, loyalty programs, discounts and ongoing deals will dominate.
Offer packaged sales through your bulk SMS sender, and deliver quick, personal and efficient deals. Last year witnessed the dawn of personalized offers, and mass text senders have made custom-tailored sales preferable to even high-value in-store discounts.
SMS-sent coupons carry a redemption rate 10 times higher than that of paper coupons, too. Every year, more consumers are turning to mobile-based redemption offers. Check out this article to craft the perfect text coupon strategy.
Two: Go With Video Advertising
Among the many 2016 predictions, one idea that keeps showing up is that of video advertising. In 2016, businesses and consumers will be highly video-centric. Already, providers like Google and Facebook have reworked the ground floor of digital advertising, prioritizing rich multimedia. MMS platforms are thriving, motivating customers to purchase with highly-absorbable messages.
Three: Create a Social Ad Platform
Twitter users spend 170 minutes per month on the platform. Only half, however, are sending out their own tweets. Other users are “lurking.” They’re signing in to read messages tweeted by others. If your brand can tweet out a message mixture while delivering relevant information, it’ll thrive.
Remember: 71 percent of social media users are mobile-centric. Your social ads need to be optimized for mobile reading.
Four: Prepare for Wearables
Last year might’ve been a year for wearable development, but 2016 will be the year of wearable adoption.
Mobile isn’t about the smartphone or tablet anymore. Now, it’s a highly immersive experience. The consumer’s watch, car and even fashion accessories are hooked into mobile. In 2016, marketers able to overhaul their strategy to be “wearable friendly” will dominate.
Five: Create In-App Ads
Last October, Google indexed more than 100 billion deep links in apps. Additionally, Apple’s iOS 9 has reduced the effectiveness of Safari-based web ads. The result? Advertisers are moving to app platforms. All roads point to mobile apps, and your strategy will be behind if it doesn’t travel soon.
App search results will have a big effect on app discovery and usage, and search functions, more than ever, should be prioritized to maximize your app’s — and your advertisement’s — visibility.
Six: Harness the Power of Social Purchasing Options
Your brand should embrace social purchasing, too. E-commerce is breaking through to Pinterest, Instagram and SnapChat. Today’s most popular platforms are becoming digital storefronts, and your mobile marketing team should be scoping out the environment.
Consider crafting a branded social app, and work in chat and purchasing options tailored for the consumer’s lifestyle. You’d be surprised by the number of consumers preferring social purchasing options over mundane e-commerce avenues.
Seven: Create a Strategy Around Automated Mobile Assistants
Siri, Echo and Cortana will open up new mobile marketing doors this year. They’re catching on with consumers, and they’re creating entryways capable of harnessing massive industry potential. As the popularity of automated mobile assistants grows, we’ll likely see their prioritization on wearable technology.
Because wearables contain small screens, digital assistants will be preferred for day-to-day activities. This means keywords will become increasingly important. Web-based ads, will, too. Wearable users will speak mobile searches, rather than type. The days of long-form search typing may very well be behind us.
Author Biography
Sophorn Chhay – Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution, he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
