The population of the world is around 7.8 billion and each one of them has their own personal interest, thoughts, and opinions. Based on that, one builds their own perspective about the online presence of a successful business.
In the crowded world of digital reputation, it is necessary to apply strategies to boost your customer experience in order to convert your leads to sales.
The favorable results for a business are the outcomes of the proposed actions and the best form of marketing used for a new business.
The number of consumers doesn’t determine the strength rather the number of loyal customers lets a brand reach its highest positions.
The above stats clearly show that email personalization is amongst the best strategies to boost lead generation and improved conversions.
Let’s take a quick look at why there is a need to personalize your emails today.
The need for email and its personalization
While the world is growing on an everyday basis in terms of technological trends, it has become tougher to maintain a prestigious name among consumers. In order to increase traffic to your business webpage, you need to connect with your customers by embracing the advancements instead of transparent emails and traditional methods.
Email Marketing is a long seen lead generation technique followed by several successful organizations to build their customer value, but is it the same today?
The answer is a big No. Likewise, the new technologies are grasping the position of the Internet and gulping the offline marts, the digital world needs to gain its strength through personalization.
“Marketing is not the art of finding clever ways to dispose of what you make. It’s the art of creating genuine customer value.” – Philip Kotler
Is personalization the way to go for?
Who doesn’t likes being referred with their names, or accepting a personalized birthday card, or a mesmerizing deal coupon, or even being informed about the ongoing sale on their favorite brand?
Personalized Emails build a strong connection with the customers and helps in generating long term loyal clients.
The key here is to embark users on an experience that’s worth taking a drive. This is possible when the content and the understanding about the customer is so strong, that it becomes the driving force to ensure that your website is future proof while giving the user an exotic experience.
What actually personalized emails do
Personalized Emails paves the way to:
- Increases the chance for users to open the link and check out deals that you are offering
- Fulfill the requirements and needs of each individual who is showing any sort of interest in your site
- Gives an opportunity to improve the customer experience
- Provides several chances for the marketer to grasp the user’s attention
- Represent themselves in the form of images and brief texts to create a long-lasting impact
- Drives traffic to your website
- Let’s people stay connected with you and your site through conversations
- Brings out positive feedback that helps in maintaining the brand’s position in the digital world
- Plays a vital role in the success of a business
Tips for personalized emails
To the success of the initiative, the root consequence depends on the small business marketing techniques that are needed to be applied in order to achieve positive outcomes.
If you are still confused about having a look at my tips, look at the below stats.
And, yes, you want your users to open your emails.
But How?
Despite collecting reams of data, a large number of businesses are unaware of the right plan to implement which leads to a lot of mishandled opportunities.
When put into with the right techniques, decisions, and implementations, personalized emails guarantees to get new clients for small businesses and for the growth of large organizations as well.
You need to create a marketing plan for your personalized emails. Here are tricks and techniques to follow for managing a well-planned system that is automated, consumes a fewer number of manpower, and influences a larger audience.
1. Collect valuable data
Rather than getting an insight over one’s life keep the information gathering procedure shorter i.e. ask for name, email, and date of birth. And later use these to connect thoroughly into their lives to create an affecting impact. Asking for a lot of information in the first go makes users think of you as a scam.
2. Build a framework
The ultimate guide to brand awareness is by creating a successful marketing plan to implement the best usage of your collected information. It is necessary to maintain and modify a certain plan that needs to go with the flow and create a planned document to implement all the requirements needed to complete the procedure of generating leads through emails.
3. Categorize customers under different personas
Leads cannot be the same for different clients of different interests. The game of collecting data and managing it is useful to segregate them according to a personalized plan and trigger an automated email accordingly.
The main key here is the use of tools so that the assembled information is piled up on one dashboard while the automated software creates personalized templates and emails as per the information evaluated for the categorized category.
4. Verify the emails
When you are about to put so many effort into your marketing, would you like it if you created a personalized email for your clients, and the email was bounced, flagged, or spammed?
Nope, your efforts should be utilized and the best way to do so is to check through email checkers, a software tool to verify and check entered email addresses. Though average email checkers aren’t reliable and the alternatives can be used to manage the verification automatically.
5. Send an automated welcome email
Here’ how to create a positive impression on the first go. Using the registered name, send them a welcome email.
You can attach relevant products, or ask for questions in order to learn more about the user and their brand expectations. Or just get to know about their birthday, or send them good wishes.
6. Ask the right question
Apply the straightforward trick and ask them questions right away such as their reason for choosing you, their experience with you, or the level of their expectations.
Beware, do not get boring otherwise you’ll lose the impression you made right away.
The right questions or the evaluation would lead to a more personalized customer experience, but the prospect always has an eye over the security issue.
7. Create interactive content
Engaging content plays a vital role in influencing customers and making more leads or profit, there are several tips for writing content that converts into sales:
- Be different and manage to bring out your own uniqueness.
- Connect with them through graphics because colors create a long-lasting impact.
- Try to add some funny lines in between
- Add disclaimers, bold or color mark the important information
- Add related quizzes
8. Do not feel like a sales machine
One of the most important factors that we need to avoid is to stop being like a sales machine. The purpose of the personalized email is not only to get you sales but to generate long term loyal customers for your brand.
If the user is getting new “buy this” and “buy that” mail each day he would be forced to unsubscribe himself from your newsletters.
Try to engage your customers rather than being their problem.
9. Offer product recommendations
Production recommendation should be done but in a minimized and user-friendly way.
You have a customer who hasn’t revisited your site for a long time, you can recommend them something new with special deals specially designed for them or a promo code. Or a very active buyer who frequently shops and you have a new deal, sale, or an offer going on, you can recommend them your new additions.
Or even to your new customers who are likely to be inspired by how you showcase the products.
10. Keep subscribes engaged
Once they have signed up for your email receiving journey, this is just the start of turning the lead to a valuable customer.
Make their journey worth remembering with you. All you need to do is to create different plans for different teams of personalization in order to keep them engaged throughout their journey of becoming a visiting brand to being the one they rely on.
By engagements it means that the prospect would know how valuable would it be for them to have a connection with your brand and what benefits would they get if they reach out as long-term customers to you.
Here are ways you can keep them engaged,
- Let them enjoy a story while you promote your product
- Include social proof when recommending a product
- Teach them something related to general topics or to your mission
- Learn from them and ask them about their school of thought
- Celebrate their achievements
11. Send targeted recommendation
Targeted emails can be sent when you know:
- User’s interests based on link clicks, contact actions, and site tracking
- Solutions to the problems they are searching for
And through that, you can have a survey that is relevant to your product to know about prospect’s issues and suggest a solution and recommend the best product that you have.
12. Use tools for personalization
Tools make your work easier and managed. With the growing evolution it is easier to use different personalized tools to manage your data, create categorized emails, and artistically design traffic-driving templates for offers and cards.
Tools not only help you in creating the best content but in managing your mails, and evaluating the users who are more likely to answer your mail, respond to your survey or take your quiz.
Utilize tools like Grammarly, Hemingway App and Doodle Videos, in order to create attractive and engaging and personalized content.
13. Add limited follow-ups
Flooding an inbox with tons of offers would lead to negative outcomes and a bad reputation. Set up a time limit of connecting with the client and as well perform a follow-up.
Make the right decisions and be more productive and creative than the last mail. Add relevant details and do not be sales junk.
14. Apply your efforts on frequent visitors
There are people who mostly visit your emails, and then there are ones who barely visit it. Now you know where to put your efforts in.
You should visit your old subscribers someday, but your most loyal ones should get a highly personalized subscriber behavior in order to make them feel special.
15. Revisit your old customers
If you have lost any of your clients, you can be extra gentle to them and create highly customized emails and offers for them.
You can use demographics to do so such as:
- Purchase History: To make your mark add the date they purchased an item from you or the history of their shop.
- Product Interaction: Help them buy something at a lower cost, a special deal for them can make their day and turn them into your best customer.
- Preferences and Behavior: Evaluate their behavior over the last mails or their purchase and connect accordingly.
16. Inform your user about the “Add to cart” items
You can drop an email and inform your user that there are some items that they have left in the cart.
To increase the effectiveness and grasp their attention so they would make a sale follow these tricks:
- Specify the item that is in their add to cart
- State that the item may be out of stock soon
- Add reviews about the product
- Add a link that directly takes them to their add to cart bundle
- Suggest some other items that they are likely to buy
- Add discounts with them to make sure they purchase from you
Considering and planning the email marketing strategy and that too customized will play a vital role in the victory of a blooming and growing business. The small techniques add value and water the roots of your plants i.e. the business.
More tools that would help you ace
Tools help you make your life easier by managing data, making methods responsive and programs automate your work to complete them in limited time.
With increasing advancements, there are several content marketing tools to skyrocket your website traffic and engagement and they especially help in automating emails and creating engaging content for a personalized experience.
- Hubspot: A newly launched marketing tool that fulfills the email needs for businesses. From a kickback to lead offer, and a thank you note to promoting current campaigns. It’s helpful to perform tasks with a click.
- Sender: It is an email marketing tool that lets you create stunning newsletters while providing customized templates to add videos, texts, and images.
With all that you can personalize it for each recipient with either their names or any relevant unique information.
- Benchmark Email: It lets you design responsive emails that are responsive and creative. It lets you add stickers, texts, and effects right on the platforms and send it directly to create a long-term impression. It has predesigned templates that do aid users in easily reusing the design algorithm to create their own personalized version.
- Mailjet: It is a collaborative tool that helps in managing mails in a single dashboard. The platform can be integrated with CRM. Besides that it allows users to customize pre-designed templates.
- Moosend: it helps you in automating repetitive tasks to save your time and lets you design a behavioral email campaign based on the information of your subscriber and their activities. Moreover, it lets you get a detailed report of the performance in order to optimize the campaign to achieve better results.
Personal Emails: Leads to Customer growth and a happier organization
The best tool for planning your brand’s content campaign and the marketing techniques are the demographics and data that you can gather from user’s mail, site, surveys, and direct communication. Then generating information by using the collected data in order to strategically evaluate and plan the marketing process.
The more the number of people you communicate with, the more number of leads you get, but customization and personalized efforts that you apply to your mails and newsletter help you maintain long-term clients, retain your old customers and build a trusting influence over the people connected with you.
The world is growing at a very fast pace, especially in terms of the internet, digitalization, and the evolution of technological trends.
Faster than that are the growing needs of customer experience and fulfillment of their needs based on responsive, creative, and out of the box standards. The marketing needs are fulfilled with personalized emails that add detailed value to a simple newsletter.
Author Bio:
Annie Megan is a tech-geek who currently works as a Digital Marketing Manager at Assignment Guarantee, where students buy essay online. She loves to produce indepth articles in order to provide her readers with fruitful insights. Annie loves to travel and explore nature.
