Marketing Archive

How to Boost Your Declining Content Marketing ROI in 6 Steps

Content is the best way to establish your organization’s credibility and win the trust of your target audience. In fact, 81% of B2B marketers in a Content Marketing Institute study felt that content marketing helped them raise brand awareness. 73% were able to educate their audience, while 68% found it helpful for building brand credibility …

What is Social Media Marketing All About?

At present, many people are started to share their ideas and other forms of expressions through the networks and virtual communities. People need to know the role of the social media behind the improved communication and business activities. Many people like to know about these interactive Web 2.0 Internet-based applications and reap benefits from the …

Email Marketing: 16 Metrics You Should be Tracking

Email marketing may take some time to develop, and it is challenging to be an expert. There are many types of matrices to measure the success rate and how far the goal is. Have a look at these 16 metrics mentioned below, which you should be tracking.

How to Create a Blog for Your Product Sale Site

When selling products, you should not complicate the whole process, particularly when you are running a product sale site. When you keep things streamlined and simple, you are creating a stronger platform whereby you can sell more products more easily. Be careful that you don’t limit yourself to a single type of product, which means …