Introduction
No matter which business you are in, a global presence must for withstanding and marketing your products and services across the world. When I say about a company’s global presence, it is not having your business in top cities or multiple locations globally—instead, ranking for all the keywords for which you sell products and services globally.
It is perfect if you have your stores or business in multiple locations that play a crucial role in marketing and boosting brand awareness. But marketing over digital platforms made everything easy, where you can run your business from any location, provided your products and services are tangible and trustable.
And for that, your SEO has to be strong; your content must be robust, you must be ranking for all keywords, and your domain authority and page authority to be in higher categories. Now your questions could be, how to get them all at a time?
To get your answers, read this blog/article thoroughly that speaks about five advanced tips to write SEO-friendly content and rank faster in 2021 (even though there are high competitions.)
Let us get started.
Content Is The King They Said, Very Well They Said
You have your products ready for sale, and you believe they are world-class, and even you have a website to market it, but there is no content, other than a few images – will your product get sold? The answer will be a no always.
Customers want attention, personalization that will motivate them to take further action. And for that, your piece of content has to be informative, entertaining, or inspiring, along with persuasion based on the products you sell. When they find the above tone, they will go for your products.
Therefore the content is the key to everything, it educates your customers, and at the same time, it converts them into sales. The powerful your content is, you have many advantages in carrying it forward. Learn more on Content Marketing.
SEO Is A Long Term Process; There Is No Rocket Science Hidden In It
Suppose you are thinking about what SEO is. In that case, SEO stands for Search Engine Optimization. In minimum words, you can explain as “It’s an optimization based on keywords and link building opportunities to rank your website in the first place of the search engine result page for each keyword you positioned in the search engine.”
Yes, SEO is a long-term process; it’s organic (free), provided you follow white hat techniques for link-building opportunities. The result you get is tremendous traffic, ranking for the long term with your DA and PA getting higher.
For SEO, it takes nearly six months to see the effects if you follow the right strategies, and keep doing SEO and bring some tweaks based on Google Changing Algorithms. Coming to link building, you can play with inbound and outbound links, getting your articles published on multiple sites based on categories like web 2.0, social bookmarking, articles, classified ads and events, directory submissions for the keywords you want to rank.
But to rank faster and better, your content must be good enough; it must be SEO-friendly, a.k.a. search engine optimized, and for users having good readability score. Which Google feels more relevant or more people visiting that website; get ranks in the top slot of the search engine result page.
On Writing SEO-Friendly Content (That Search Engine Loves To Rank)
When marketing over online platforms was not so prevalent during the Initial days, writers were writing for search engines, stuffing keywords into it. Even today, some professionals who are new to content writing and marketing keep doing the same.
It was then easy for ranking as the competition was less, but today we call it black hat SEO techniques which even lowers the Google search engine result page.
The problem with the above content is that search engines never understood what we wrote. On the other side, forcefully stuffing keywords highly affects readability score, makes it complicated for readers to grasp it, and even reduces the SEO-friendly score.
Then, How To Write SEO-Friendly Content?
The best tip for writing SEO-friendly content is never to register for a search engine to rank in the top-most positions or at least on the first page of the search engine result page. Writing for a search engine is a myth, where stuffing the keywords makes it less SEO-optimized and less attractive for readers to read.
Here are five advanced tips for you as a content writer or content marketing manager if you work closely with the content team and gauge SEO friendliness. So your content remains top-notch in quality, ranks in top positions of search engine results, and outranks your competitors in 2021.
5 (Advanced) Tips To Write For Your Audience And To Make It SEO-Friendly To Rank Faster in 2021
Every time You Write, Write For Your Audience (Rather For Search Engines)
People and marketers have the misconception that search engines understand what we type or say; for that reason, it tries to bring the exact output that we ordered or voice searched it. Though it gets the correct result, it never understands what is already there.
Computers and search engines only understand binary digits – 1 or 0, as On or Off, a.k.a. True or False. So whatever you write, they convert the whole phrase to binary and look for the same on the internet and get you the results.
Therefore, every time you write, write for your audience and make it search engine optimized.
Because the computer and search engines use multiple algorithms to understand human queries, the search engine uses advanced artificial intelligence and machine learning algorithms (Natural Language Processing) to understand human search intent and learn self-learning. It looks for the best results and chooses the most relevant ones to display in return.
How Can You Write For Your Audience, Flawlessly?
Before you begin your writing, always ask three questions to yourself:
- Who is your target audience or ideal customers?
- What benefits will they get when they read your content?
- And how do you add services to them, concrete procedure?
When you have answers to these three questions, you know who your target audiences are, what benefits they will get from you, and how you will help them in that process.
When your objective is crystal clear, your writing adds more value to audience queries. Again people have very little time. Your headlines have to be catchy enough to grab their attention in the first 6 seconds they see. It even helps them to decide whether they should proceed further or look for the next.
Develop a Format, Set Your Boundaries And Stick To Them While Writing
Like every game with some rules to follow or boundaries, you can’t cross. Further, content writing follows the same principle—your favorite baseball game. The law is if a player hits the ball outside the park, he has to home run, and no one can get him out during that run.
So when your boundaries, you know your limits. And every time you cross them, you know where you went wrong. This way, your writing would be more concrete and handy with top-notch qualities.
Whether a blog post, an article, a social media post, ad copies, email, or anything, no matter what content you write. Always follow a proper format, stick to them while writing your content every time.
If you are looking for a format, there are so many on the internet that will help set your boundaries, like HubSpot, SEMRush, etc.
When you keep on doing the above, you will experience massive changes in your writing, and every piece will make you a better writer and go for writing for your audience.
While writing your content, provide legit pieces of information, make it worth reading, add persuasion so you hit a home run in your writing.
Look For Right Keywords That Have Highest Search Volumes Along With Long-Tail Keywords
There are a few plugins that will help you do your keyword research rightly. One of the best examples to say is Ubersuggest chrome extension by Neil Patel.
You can go for Ahrefs, SEMRush, MOZ, and Keywords.io for your keyword research for exceptionally accurate results. Yes, these are paid ones. It can show you the volume of monthly searches a particular keyword gets and how well your content gets ranks if you write using it.
Always remember, long-tail keywords are easier to rank compared to keywords having the highest search volumes. Here, competition is low, but the competition is more elevated and sturdy to place in the highest search volume. It would be best to have the highest DA and PA and strong SEO to be in the top positions for those keywords.
Therefore, combining both works the best for faster ranking and adding quality keywords to the content.
My recommendation is to go for paid if you want deeper analytics and get the maximum from it so that your content will outrank your competitors. And more people can come to your website, bringing you more traffic and sales.
Note: never stuff keywords into the content forcefully. It reduces the quality of the content and becomes vague. Add them as it comes naturally, and take care of keyword density every time.
Write Your Headlines Such A Way That It Fulfill The Purpose Of Your Writing
Your heading is the first thing that people or customers over online platforms will notice to decide to read your article further or not. Always make sure you make it catchy to hook your customer’s attention and persuade them to read further.
You can use rare words, most used words, emotional words, power words to concrete your headline, but never try to make it a clickbait to get more clicks.
Instead, focus on your headline to solve your customers’ problem, giving them a purpose why they should never skip your content, rather read it and opt for your service.
Your headline is the first impression you leave to your audience, whether they should click on it to read further or not. Therefore spend most of your time on headlines, write 30 versions of them, and choose the best one that serves your audience, connects well with them.
You can always measure the headline score with Coschedule’s Headlines Studio. A score above 70 works the best for blogs and articles, even for emails. The ideal length for headlines is 65 – 100 characters. Any number that doesn’t fall into this category rarely ranks in the top slots.
Identifying Low Performing Content And Updating Them With Fresh Ones
Just like how eagerly you wait for a shower after having a tiring day, content on your websites wants the same to perform well on the web. Imagine you took a shower, felt fresh, and back to your original routine.
Content needs regular updates. You cannot run your websites for five more years without updating your content and copies. You have to follow the trend of writing that keeps on coming to get you the better result and ranking.
You have a look for the low-performing pages, and for that, you can use Google Search Console, a tool by Google for free to give the whole analysis about your website and its pages.
You can look for the old or historical content and bring some tweaks to add more value to what products or services you sell. Always use the right set of keywords for a better position of your content on SERP.
When writing content for images, always ensure that the content and context both remain the same to make it more appealing. Keep your content simple, short, and yet powerful to meet the Google Algorithm updates. Optimize your images, make your website mobile-friendly for faster loading.
A Few Experts Tips That (Actually) Make Your Content SEO Optimized
- While writing your copies or content, never make it too long to bore your audience or too short to lack in qualities. Give it an optimum length, keep your words and vocabs simple with an active voice.
- Not only keep your sentences short and crispy but also make your paragraphs too and keep them all organized. When your writing seems organized, it displays a pattern that looks good to the eyes and easier to read and grab attention.
- To rank faster in the search engine not only in 2021 but also later years, always have a focus keyword. Your focus keyword is something that makes the whole of your article get focused and even your business. It can be the same or different based on products you sell, and choose to write blogs about your products to educate your audience.
- Remember to have your focus keywords in your title. Use them for your headers too. Do not try to stuff your focused keywords forcefully throughout the text. Use them naturally in a flow as much as you can.
- Never forget to use focus keywords in the URL of the content and meta description of your writing page or blog. It helps in doing advanced SEO for you (On-Page SEO) and even helps search engines to rank your website for that focus keyword.
- Maximize your internal and external linking to relevant blogs and articles that help your audience cement their knowledge and ideas about what you offer. Internal linking is linking within the pages or blogs of a website. External linking is linking to pages and blogs outside your domain.
Final Words
Many content writers fail to write SEO-friendly content. They write it for search engines, not for their target audience. But the catch for top-notch writing content is the opposite, and it where most of the content writers fail to paint actual values or businesses fail to educate their customers with the right messages and end up writing vague ones.
Now over to you, how you choose to write, and what value you like to offer your target audience. As you know, content plays a vital role in marketing your products and helps to educate your potential customers. Using them in the right way creates magic and drives unlimited traffic to your website, and helps you manage your business from a small room and deal with all the clients simultaneously as your business grows from local to global in no time.
So for writing SEO-friendly content or matching its criteria is no more a tough decision ever when you follow the above steps. Breaking down the whole article, you learn how effectively you can write for your audience, which breaks down into five mini-steps to cement the writing process.
You also learn that writing for search engines is a myth and adds no value to optimize SEO. So to overcome this, you got the best tips from experts that (actually) make your content SEO optimized in minutes in six simple and easy steps to act as a cherry on top.
Many fail to practice these and fill these loopholes taking it as an opportunity for producing great content for your websites and product pages for better ranking on various focus keywords.
About the Author
Akash Praharaj is a creative content and copywriter. He is interested in trending technologies like data science, machine learning, artificial intelligence. His writing is a treasure of insights into the latest trends and technologies.
He uses his 4+ years of writing and 2+ years of digital marketing experience to make his articles more interactive and engaging. With a persuasive copy throughout, he is a copywriter in the making.
