Content Marketing Archive

How to Boost Your Declining Content Marketing ROI in 6 Steps

5.0 12 Content is the best way to establish your organization’s credibility and win the trust of your target audience. In fact, 81% of B2B marketers in a Content Marketing Institute study felt that content marketing helped them raise brand awareness. 73% were able to educate their audience, while 68% found it helpful for building …

10 Social Psychology Principles That Ramp Up Your Content Marketing

5.0 06 The same basic psychological principles that we used 100 years ago can still work today. And you should use these social psychology principles to improve content marketing. One essential quality that a great content marketer must have is to understand how and why people think and act in the way they do. It …

Content Writing Tips for Readers and SEO

5 Ways to Create SEO-Friendly Content While Addressing User Intent: Gone are those days when you could put up search engine optimized content on your website and expect it to rank higher in the search results. SEO maybe still a thing, but in the past few years, a lot has changed in the field of …

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