2021 is almost here, and SEO is evolving with rapid pace. For being on the search and popping up on the front page, you need to come up with such great contents for being recognized by your target audiences. With each tear two or three algorithm changes, Google makes a number of minors and major changes which make it a bit difficult for most of us to adhere and to be on the top. AI and machine learning have made search engines much smarter to understand the intent and rank the content accordingly.
Since the traffic on websites comes from search engines, optimizing content according to guidance for being visible in the search result is the best way to promote your brand. As per Google’s content guidelines, while creating any content, it is necessary to out the audience needs and helps Google users in understanding the content and make sure that it has a specific value to them.
Most of the B2B and B2C marketers follow each algorithm’s changes very closely and make their content accordingly. From 2019, Google is focusing on quantity over quality and ranking reliable sources in search engines. Experience, authoritativeness and trustworthiness (E-A-T) has become a basic parameter for achieving top ranking and is focusing on exact-matching keyword optimization.
Content needs to have below parameters for matching with E-A-T requirement:
- Should be written properly for the specific niche
- Relevant case studies, relevant research, content with insights should be available for helping users.
- Should be published on a reputable website and encourage comments to have an active community.
Now, look at the factors to create SEO friendly content to Rank High in search results.
Write the content for which users are looking for
It has been clearly advised by Google that only content which has strong and high-quality content for all pages have a high chance to rank on top in search results. For achieving the SEO success, you need to meet this requirement, which not only helps you in maximizing chances to appear on top results but also serves users what they want and return for more.
So, what are the ways to find out that the particular content has quality? Well, the answer to this question is quite simple; all you need to do is to create helpful content. Though in the first look, creating content may seem an easy task, but in many ways creating it without proper research and relevancy can lead to a poor and less valued content for users. This is the main reason in increasing the demand for quality content writers, and an average time of writing content has increased.
If we compare the previous time, such as around 2014 -2015, the average time of writing a post was around two and a half hours, which has increased now to 3 hours 38 minutes. This time is also predicted to increase in the coming years. To write a helpful, in-depth piece of reliable content and to fulfil SEO requirements, a writer needs to ensure that the content they are adding is trustworthy and has the originality of advice.
Additionally, users appreciate original and research, hence applying an effective strategy not only helps to reach and attract users but also brings success to the bloggers. Such online help tools, as Google trends and Edumagnate give assistance to the new bloggers with evaluating general information and finding individual perspectives on common topics. So, invest in coming up with content which attracts you readers and aims to produce high-quality SEO friendly content.
For effective SEO, keywords are always necessary factors. It helps search engines recognize your particular niche and content topic for SERP results. Semantic search and search intent becomes a primary aspect, and keywords are reshaping the time and going beyond the short-term and product-defining ones.
Find the few important groups of keywords:
LSI keywords: LSI keywords are lexical details, and they are also known as niche keywords. It is related to the exact keyword for Google and helps it in understanding the content better. Tools such as LSI Graph, or the “Searches related to…” segment of Google helps in identifying them.
Exclusive-LV keywords: ExclusiveLV keywords mainly focus on brand name and help Google to find you with the terms which are associated with your specific niche. As an example, “Just do It” is associated with Nike and smart blogger keyword is related to Jon Morrow’s website.
Vertical keywords: These keywords have a close relation with your niche and with your target audience.
Influencers’ names: Mention influencers or write about them in the content, help in attracting targeted traffic and grow the website’s trust.
User-generated keywords: It helps users to find the answer for their queries, and it may differ from your targeted keywords.
Apart from this, it is vital for ensuring that each keyword has the purpose of ranking high and consider the search results to find out the actual search purpose.
While searching for the different keywords that you are planning to use for your content marketing strategy, you may come up with a lot of interesting – and relevant – ideas for your content.
Identify Your Ideal Client
The concept of finding a targeted audience is not new. However, it has been overlooked when it comes to content creation. For writing a content which directly speaks with your audience, first, you need to understand who your audience is and what they search into your content. This will not only help you in finding relevant keywords but help in creating content that constrains your audience to take action.
While creating content for your viewers, try to create a persona and focus on the favourable characteristics of your best consumer. Remember below facts while developing a content:
- What are the struggles audiences find while searching for relevant content?
- What actions can you take to help them overcome this struggle?
- What does your audience do to avoid it?
- What is the reason your solutions are not working?
For being more precise, you can conduct a survey by using Google Forms, to understand and can use their answers for informing the keywords you target, calls-to-action, in your content.
Using these techniques, you will have a good understanding of what content would be exciting and relevant to your target readers.
Create valuable and in-depth articles
As per a survey which was conducted by OrbitMedia, the blog and posts length are increasing, which also has a consequence of SEO requirements. Many Google users are looking for in-depth descriptions of issues they’re experiencing and specialized guides on how to deal with them. It has always been recommended to write at least 1000 word posts. However, the content must be engaging and does not have fluff. It should provide the right insight and valuable advice to the readers. Online writing platforms such as Supreme Dissertations, Grammarly are widely used for ensuring that the content is well-formed and are fluff-free.
As we discussed earlier, fluffy content makes your post poor and might have had its place earlier, but now it is time for E-A-T and value-packed content. Though, here it is quite difficult to define VALUE in a few words, as its approach may differ by person to person. In a simple word, it can be understood as value means, providing the right and relevant solution to the audience, who are looking for the same. However, it needs expertise and experience to make it right.
We can understand here with an example. Suppose you have given a topic to a doctor, for your blog post to write about SEO. What will happen next? Of course, you also know the answer, they are going to miss some important points and will not have relevant details which your audience is seeking for.
Therefore, it is best to write about what you know, or you can hire someone to write for you.
Research for the Popular Content before writing
Another most effective way to search for best content ideas and keywords is to use content discovery tools. With the help of the keyword combination, you can perform a search on Google analyzer, and it will show you the best-performing content ideas, based on the number of social media engagements. Here you can find out the keywords which your competitors have used and can assess the effectiveness of the ones you used for search.
As an example, You will perform a search on Buzzsumo or Google keyword planner, for any particular keyword, it will give you a list of related topics along with the interactions data. It also allows for discovering keywords in a different language. However, keep in mind that professional translation must be used to avoid any misunderstandings. Ensure to check out the reviews of translation agencies on websites to make the right choice.
Developed by Neil Patel, UberSuggest is another tool, which is best for keyword research. It provides a lot of useful analytics, such as:
- Keyword research
- Keyword search volume
- SEO difficulties
- Content idea
- Paid difficulty
- Site audit
These tools will definitely help you to boost your SEO strategy and potential to reach out to the maximum number of the targeted audience.
Use Visual Content
With the increasing number of visual learners, content creators are focusing on visual content, such as images, infographics, screenshots and videos. By identifying the power of visualization, most of the organizations are considering investing in the visual content creation as an addition to textual content for improving content marketing and expecting a real increase in their ROI.
As it is a well-known fact that visual impacts 66% more than hearing anything, people tend to remember things which they visualize. Creating infographics to summarize important information can help your viewers to remember your content for long.
Additionally, bloggers are now including images 54 per cent more than it was used ever. Also, including relevant images in post is becoming a good strategy to break up content. It makes a post more appealing and attracts viewers.
SEO-Friendly topics for blog posts
Selecting an SEO friendly topic is a fundamental part of any blog and text and becomes a vital factor when it comes to search engine-driven searches. The relevant topic helps the search engine understand the context to which any particular post concerns. For creating an SEO friendly post, analyzing your post’s context should always be prioritized.
Though there is a limit of pixels and characters and depending upon the title, titles are cut on SERPs.
While choosing a title for the blog post, you must consider to come up with clear and straightforward topics and ensure that your long-tail keywords use power words!
A few titles generating tools such as BlogAbout, HubSpot and SEOPressor can suggest you with the most suitable topics for your post. However, verify it, before applying one H1 tag.
Now let’s have a look at subtitles because it is easier to read and will give you some great SEO rewards. Sub-Titles – H2 Tags must contain some of those particular keywords, and LSI keywords as both your users and the search engines may get misled by searching that your post is conducting the same details twice.
The search engine measures how users associate with the content and rank the post accordingly. More positive interaction with the content helps it to rank well in search engines. Content should be strong enough to convince Google that the content is relevant and informative. Here some SEO copywriting tricks can influence its overall virality and interactions.
Using NLP copywriting methods for heading and subheading can help to make your post more relevant. Plus you need to focus on writing introductions, about us, and opening paragraphs to enable your readers to relate with the content. Introducing relevant and high-quality images can help in attracting more audience and make it easy for readers to embed themself with content. Short sentence and content structure usability and a clear call to action promote the post.
Be Responsive to Audience reviews & Feedback
You may often hear the phrase about value-based content, but what exactly does it mean?
Audience feedback should be considered as an essential part of any content, and it should be collecting input from the target audience through audience surveys. Google Forms and social media surveys are the best ways for finding what your readers think about your post. It not only helps to understand and determine the content error but also share a positive and trustworthy relationship with your audience. Your audience will let you know what they like about your publications and what suggestions they will like to have in the future.
It will also be a humbling approach and will ensure that the content is relevant to your targeted audience.
Well, the SEO friendly content creation is crucial and can be too long. Here we tried to cover up a few essential tips which are recommended by experts. All you need to do is to focus on content’s relevance as per your audience and can combine it with keywords and backlinks for better SEO results
By following the advice and techniques, you may significantly increase the performance of your content.
About the Author
Kaylee Brown is a writer blogger and subject matter expert. Her educational background in the marketing and business studies helps her dealing topics ranging from marketing and business growth. Currently she is offering online paper help to students at Edumagnate.