… and How to Make Your Website SEO-Friendly
User Experience (UX) design and usability are essential, integral components of the SEO. Ranking a site requires user engagement variables, including time on site and bounce rate. UX design will have a significant impact on the SEO, and therefore there is a need to have more understanding to ensure that you prioritize your efforts. If you practice the SEO/ UX design, there is a high chance your page could land on the first page of the search results, which could increase the traffic.
Why UX is very powerful for SEO
- UX improves the SEO
UX SEO are very complicated processes, and therefore there is a need for you to work on them effectively for you to get results. However, the two combined are expected to increase the traffic on the website, which could lead to translation in the profits. SEO will help you to attract more peoples, and then there will be visible on the page and, therefore, more traffic. However, if you need to ensure the customers get the best experience while searching for the product, you need to use the UX design.
- UX design improves page speed.
Once you have attracted more people on the site and your page is ranked on the first page on the search results, you need to think about the page speed. You need to ensure the customer’s experience is good, and they can access the products faster.
Page speed should be relatively faster, and this would enhance good customer experience, which could make the customers satisfied with the services. For instance, mobile users are likely to give up on a page that takes over three seconds to load.
- Add more keywords
UX design will help in selecting the right keywords, which would help improve and rank the page on the search engine. There is a keyword that needs to be used and will work effectively with the Search Optimization Engine. For instance, the Google Keyword Tool will help in the search for the keyword, which is most suitable for the site, and this would promote visibility.
- It boosts the organic ranking.
With UX design, it will make the visitor experience on the site relatively good. This would make them feel more comfortable and, therefore, make the site more visually appealing. What makes the visitors will make them comeback is the increase in the engagement; therefore, the conversion rate will be good. Anytime when the customers find the website is functional and also aesthetic, this would make the ranking to grow. There exists a relationship between the SEO and the UX design.
Therefore, you should be well informed about the relations, and this would make your page get ranked on the search] results and also ensure the visitors get a good experience, and this would promote their experience, which could increase the conversion rates. It is important to note that the SEO will be responsible for ensuring the page land on the first pages of the search results, and the UX design would ensure the visitors get the best experience. It makes the UX very powerful in SEO.
How You Can Make Your Website SEO Friendly
You can design your website and make it SEO friendly as this would boost the growth of your website and therefore boost the growth of the website. Here are some of the tactic which can be adopted to make the website SEO friendly:
- Make your URLs user friendly
URL structure is essential, and therefore you should start there and change the URL structure and ensure it has been simplified and thus makes it unique. It will help facilitates the search results, which is very crucial for the ranking.
- Make content easy to digest
Word count is significant for the SEO, so there is a need to avoid text-heavy pages, which makes it hard for the visitors to read and internalize the text. For instance, the text should be easy to absorb the blocks of copy, and the text should be organized with the headers and also imagery, which will increase the usability.
- Infuse videos and images
Visual media is very important, and it also helps the users to be more engaged, and therefore these elements should be optimized for the SEO. To make your website more friendly, you need to ensure that you include all the relevant videos and images, and therefore this would make the content easy to understand.
- Ensure your website is compatible with all devices
Your website and also the content which is published should be optimized to be accessed with all the devices and therefore increase the number of users. It will increase the user’s experience and thus making them coming back more times. For instance, many websites are not accessible by mobile devices, which lowers the user’s experience.
- Avoid keyword stuffing
Keywords are very important when it comes to website growth, and therefore you should make good use of the Google Keyword Tool to ensure that you choose the best keyword for your website. Even though the website’s goal is to rank, there is a need for you to use the keyword, which is not stuffy to ensure your ranking is good.
- Use CTAs liberally
Conversion rate optimization (CRO) is the goal of the website, and therefore there is a need for you to keep your users on your site longer. For instance, you need to use calls- to- action, which would promote the CRO on the website. It may include an in – copy link or the ” learn more” button, which makes websites relatively easier to interacts with the users.
UX and SEO are important aspects when it comes to the website ranking, and therefore, there is a need for one to understand the relationship. It will help build the ranking and also ensure the is good branding. These measures will make your product feel online and, therefore, increase conversion rates, which is the primary goal of the owners.
About the Author
Seoliquido is an established London SEO and web design company.
With over a decade of experience, we specialize in organic SEO tactics, UX and web design tactics.