PPC marketing does not get as much recognition as it should. While most brands are looking for new methods that improve sales and brand awareness, not all are willing to invest money in pay-per-click.
There are multiple platforms to choose from when creating campaigns. You can even go for something specific, like Shopify Google ads for your business in case your store is based on the Shopify CMS.
But what makes pay-per-click so good? Well, there are multiple reasons and reading this article should be more than enough to convince those who have not given serious considerations to PPC before.
Reason #1 – Contribution to Business Goals
Every entrepreneur is looking to succeed in his or her business idea. And focusing entirely on making more sales will not work, especially in the long run. A business should rely on more just the number of products or services it sells.
High-level brand exposure and raising awareness should also be some things you need to include in the overall business strategy. If the goal is to create something sustainable, do not underestimate how pay-per-click can help with it.
Reason #2 – Great Learning Experience
Experiencing new things and getting a grasp of the industry, keeping up with the trends, and researching the competition is vital to keep the business in a good place and getting profits from it.
It just so happens that getting yourself involved with PPC will help with gaining a lot of valuable experience. The dynamics of pay-per-click is great if you want to delve deeper into the world of digital marketing. Of course, the amount of knowledge will depend entirely on the time you spend learning.
Reason #3 – Variety
Like already mentioned, variety should be emphasized more often, especially for brands that have been struggling and are unable to scale the business. Stagnation periods are inevitable for most businesses but do not expect for the situation to improve on its own.
You need to look for new marketing channels and expand your operation. Doing so will keep the business in good shape and lead to more sales as well as exposure.
Reason #4 – Measurability and Trackability
While most marketing methods are measurable and trackable, it is no secret that PPC is one of the best when it comes to measuring one’s success. Thanks to Google Ads tools, you can get as much data as you want.
Some would argue that getting overwhelmed with data is a disadvantage, but if you have structure and can follow through, the abundance is only going to be beneficial. This is especially true for those who are looking to learn, research the competition, and compare the results to decide whether there is any progress.
Reason #5 – Quick Entry
You may find that the entry is relatively quick. Sure, like with any other marketing methods, there is a hurdle to overcome by learning some basics. But when you get familiar with PPC, you will see that starting the initial campaign is not that difficult.
Moreover, pay-per-click will bring you immediate results so long as you are running a decent campaign. For instance, you would have to wait for quite a bit before the results of search engine optimization would become a reality.
Reason #6 – The Feeling of Being in Control
It is easy to lose track of what you are doing, especially when it involves a lot of numbers and other data. Even having a systematic table or anything similar to keep track of everything does not work out in every case. But there is more to the joy of knowing you can control everything while working with pay-per-click marketing.
First of all, you have a lot of flexibility options. The feature to adjust campaigns in real time by replacing or removing keywords and changing the copy text is really useful. There will be times when you want to try out multiple variations, and not having to create a new campaign from scratch definitely helps.
And while there are default settings that are usually recommended for the beginners, you can look to move away from those the moment you get a bit of experience. Ultimately, it is you who is in control throughout the most part of PPC marketing.
Reason #7 – Multitude of Targeting Options
The variety of ad types and freedom to try new things give you an opportunity to reach a multitude of different audiences that are using Google or another platform with PPC.
Of course, specific campaigns tend to focus on specific goals, like raising brand awareness or improving the number of sales by targeting a very specific demographic. But it is about this opportunity to expose your brand to various audiences.