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How to Choose a Niche for Affiliate Marketing

Are you aware of affiliate marketing and the techniques affiliate marketers use to gain profit and do business? Well, affiliate marketing is a type of business marketing in which the customer or a visitor of the brand brings more customers to the site and gets the commission for their hard work.

Most marketers and advertisers prefer affiliate marketing because they do not have to do the hard work plus they have to pay when expected marketing services are done by the customers who volunteered for the work. It saves money as well as energy.


Many people think that affiliate marketing is a piece of cake and opt for the job. One reason to do so is that they do not have to own a brand in order to sell products. The second major reason is that if there are any losses to the business, it’s not their business to worry about.

They don’t have to think about the financial structure of the brand or the company sponsoring the brand, they just have to do a small marketing business. It is a very good way of making passive income.

What does Affiliate Marketing focus on?

The main focus of affiliate marketing is the consumers/customers, publishers, advertisers, or marketers. In easy words, affiliate marketing rotates around the manufacturer and seller of the products, and the affiliate marketer.

Affiliate marketers are an important part of affiliate marketing, as they will be choosing a product and advertising it to other people. They will be the ones to bring the product to the attention of different people of different origins.

How Affiliate Marketing Works

You might be thinking about what the affiliate marketer gets in return? Well, the marketer takes up a part of the profit from each product he sells through his marketing. If an affiliate marketer contacts directly the creator of the product the commission will be higher than when he contacts the product seller.

What is Amazon’s private label?

You can find affiliate marketers on Amazon as well, because of the Amazon private label. If you are not familiar with the term ‘private labelling’ here is a brief definition for you.


Private labelling allows you to sell products of some other company or brand under your name by making your private brand. You will directly get the product from the creators and the sellers or suppliers of that particular product of your liking and you can sell it under your brand name on Amazon.

Is private labelling a way to make quick money?

Well no, not exactly. Private labelling is a way to make money but not quick money. The reason behind this is that you have to build a brand of your own. Then you have to choose a product that you think can help you make money. Your product must be something that no one has marketed first, this will help you to sell it quickly.

After choosing a product you have to contact the right manufacturer or the supplier of the product. Then you have to wait until people start visiting your brand and start ordering from you. No doubt that it is an enduring investment but nonetheless you should still try it to make passive income.

Affiliate marketing is by far the best if you are considering selling something that is actually not yours. Let’s simplify the affiliate marketing to get a better understanding, and useful application. We will be discussing some of the crucial parts that make up the mechanism of affiliate marketing.


Merchant can be anything, from the manufacturer of the product to the brand that is selling the product, everything and everyone comes under the heading of the merchant. Any company big or small that creates its own products and then sells them on different platforms are the real merchants.


Affiliates or affiliate marketers are the advertisers or the publishers of the product. Your profit from affiliate marketing depends upon the amount of traffic that you have generated on the product or the brand.

The main goal of the affiliates is the promotion of the product of the company or brand they are affiliated with. They have to sell as many products as they can, bringing in as many customers as they can.

Affiliates can use different ways of promoting the product. For example, if you are a blogger or a social media influencer, you can use your social media account for the promotion of the products. The more the number of customers you make by advertising the product, the more you will get profit.

Affiliates can also get affiliated with popular marketing sites. With each product, they will be selling they will have to generate a link generally known as an affiliate link. By doing so you can start a business of yours where you can advertise the products of others under your name.


Customers are the main target of the marketing and all the advertising or product selling business. The business itself depends on the customers. If you cannot bring in customers there is no commission for you.

SEO and targeted traffic

Being an affiliate you can, and have to use any medium to bring the product to the customer’s notice, and make him believe in the product. Customers are like the sun of your galaxy and they will decide how much money you are going to make through your business, even if it is affiliate marketing.

Research and Brainstorm:

One of the most difficult tasks for every marketer, the advertiser is, ruling a niche. For that, you need to first know what a niche is. A highly specified market is known as a niche.

Research and Brainstorm

Now what you have to do is to choose something which does not bring you to the competitions of the titans. You will have to start from the lowest if not the bottom to reach the highest point in the industry.

What will you do? You will search the top 50 or top 100 companies selling the product you have chosen. And then you will scroll down to the third or fourth page of the search. Why so? Doing this will let you see some similarities between different niches.

Start looking for the thing that is not visible until you deeply look for them. Try not to choose big niches like traveling, they are far from the reach of the affiliate marketers, and you will only be watching your money go down the drain.

Check its monetization:

Monetization is basically a term used to define the process of the conversion of a non-revenue business into one that generates revenue. Online businessmen, website owners, and marketers use the monetization process through which they increase the reach of their product and then gain profit from it.

affiliate marketing growth

If you think that you cannot bring the products to the public’s attention, the affiliate marketer is not the business to start with. The reason is that affiliate marketing basically works when you bring traffic to the products you are selling, and that is the only way of making money.

Try looking for products, that you think that a greater number of people will buy, and you will get potential benefits from your affiliate marketing services. If you choose something that does not catches people’s eyes, there is very little scope for you.

Double-check your niches:

When your goal is to bring greater traffic to your niche, you must look for the potential competition and the niches you are going to compete with. Look for how much profit will you get on every visit, and what community will you be targeting through your niche. Your bidder plays a vital role in how much money you are going to make.

Type the keyword you will be setting for your niche, it will give you the results of the possible competitions and the variety of the related keyword. Check for the number of searches that the keyword gets per month.

This will give you an idea of the niche you have chosen is worth the time and money. If you find big or valued products, this means that the company or the brand is willing to provide big cash to the affiliate because they do care about clicks; even a single click is quite valuable. Once you have done your research and it fulfils all the requirements, congratulations you have found a suitable niche.

Start Selling Products:

When you have got a profitable niche for affiliate marketing, it’s time to start working on the product selling. There is no use of a profitable niche if you cannot sell a higher number of products.

If you are thinking of choosing an e-commerce business to start affiliate marketing with, there is no better choice than Amazon. Fashion, accessories, and goods are the things that have not found a place better than Amazon.

There are millions of products that you can choose to start affiliate marketing. And if you are of the opinion why affiliate marketing? Well, it can be the only business that you can even start from nothing. There is no limitation of products, so there is no chance of losing all.

About the Author

Sheikh Adil is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author, and SEO consultant for global organizations.

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