Nowadays, in search engine optimization (SEO) it is clear that, in order to generate leads, it is necessary to provide users with high quality content. Content is essential, no matter what your business model is, and it is a key element in gaining the trust of potential customers. That is why content marketing is becoming increasingly important within the mix of online marketing of companies.
According to this detailed infographic of Demand Metric, 90% of companies use content marketing. There is no doubt that content marketing is one of the most powerful strategies of online marketing to get more traffic and more conversions, both in B2B (business to business) and B2C (business to client). In fact, according to recent studies, most marketing managers of B2B companies are planning to increase their budget dedicated to content marketing in order to encourage the generation of leads. In addition, another advantage of content marketing is that it costs 62% less than other traditional marketing strategies and generates 3 times more leads.
Content Marketing: A Key Tool for Generating Leads:
The generation of leads, that is, plumbing lead marketing, is not only a great challenge that sales and marketing teams have to deal with, but it is also the ultimate goal of content marketing. That is why, to be successful, it is necessary to combine the efforts of different departments to create content that is interesting and relevant to your potential customers. These contents will be a source of leads!
Leaving aside the native advertising, the writing of blogs is one of the main strategies to generate leads in the different channels and social networks of the B2C and B2B companies. The statistics have been clear for some time that, implementing blogging in lead generation strategies, you can create a much higher percentage of leads.
Creating interesting and high-quality content will help to promote branding and recognition of your brand and your products. Of course, this will also translate into more traffic on your website. At this point, the question is: how can I take advantage of this increased traffic to convert these visitors into potential buyers?
Get help from here: Plumber Lead Marketing
How To Get Leads With Quality Content:
The strategies to achieve this complicated purpose of generating high value leads depend on the platforms you use and the type of content you provide. These are the ones that will make the difference between a potential conversion and a simple visitor that will leave the page in a short time.
Unlike native advertising or banners, which use push-marketing strategies, content marketing uses pull-marketing strategies characteristic of inbound marketing, or attraction marketing. It aims to create quality content that arouses the interest of users, but let these users who take the next step (visit our website, make a record, etc.) proactively.
Next, we mention in more detail three strategies that can be very useful for the success of content marketing at present:
Bet On Increasingly Visual Content:
Variety is one of the keys to the success of content marketing. Users value positively the diversity in their lives, and this also applies to the type of content they consume. At a time when all companies are concerned, to a greater or lesser extent, to create content, it is important to do so in a way that does not go unnoticed and does not require paying attention for too long.
What type of content fits these parameters? The visual content Of course, in 2017 this is no longer limited to beautiful images and striking infographics. Now you have to create even more visual and more direct materials, such as presentations and videos. Many people consume content “on the fly”, so you may not have time to stop to read an article, but you do have a couple of minutes to watch a video, for example, while going on the subway on the way to work.
One of the clearest trends in inbound marketing for 2017, and that will continue to grow in the next year, is the need to create interactive content. We all receive content through the Internet at all hours, which reduces our attention and the time we dedicate to each thing. That is why we need content that attracts the attention of users and is able to maintain it until the end.
Interactive content, such as tests or questionnaires, meets these requirements and can play a revolutionary role in the success of your brand (or if you tell Buzzfeed). This can be a test, but also a calculator of the costs of a service. Consumers are looking for interactive content that adds value and keeps them interested. In addition, this content has a great potential for virality, which makes it ideal for social networks.
Involves Users Directly:
Another very productive way to interact with users, beyond the visual and interactive content, is to involve them directly in the process. Of course, we do not talk about stone age strategies, such as phone calls, promotional emails or anything like that. In 2017, involving users consists of creating a strategy in which the company and potential customers participate in common from beginning to end. The most prominent forms are contests and webinars.
The contests can be applied practically to any type of company (both B2B and B2C) and product/service. They can be done in many ways: photo contest on Instagram, prizes for participating in surveys, etc. The company creates the concept and the users provide the content.
When designing the contest you must pay attention that it is suitable to obtain the leads you want for your company. If the contest is relevant and is targeted specifically to your target audience, you will get hundreds of leads that will provide your contact information to have the opportunity to participate.
Also, comments sections of your blogs or posts on social networks can be a way to interact with users and get leads, but its effectiveness is questionable.
Far have been the times in which a plumber was enough to appear in the yellow pages to have work every day. The habits and customs of people have changed and if you have not evolved in parallel, you will have seen your client portfolio decrease considerably. But, quiet, do not get stuck, it’s never too late to catch up. Here you have a series of useful indications to establish or consolidate your presence on the Internet and, in this way, see how the tap of the new clientele opens:
- Plumber to dry, without more? No, not like that, since you should beat copper with a multitude of professionals like you. Specialize in some facet and sell yourself like this: the best plumber of washing machines, dishwashers, clogged pipes, swimming pools… Become the Super Mario of something concrete.
- Web created and positioned with the local client in mind.
- Images of your work, if possible before and after.
- Blog (or videoblog) with tricks or maintenance tips.
- Social networks. Instagram, Twitter, Facebook, YouTube and LinkedIn can be a priori those that best suit your business.
- CPC campaigns (Adwords, Facebook Ads…)
- Presence in directories or apps specific to the sector.
- Online budgets
- Email marketing
- Plumbing Linkbuilding and collaboration with professionals in the sector, such as electricians, painter.
Conclusion: Trust an Expert
As we have mentioned, the importance of plumbing lead generation and content marketing is growing. The ways of using content to generate leads are becoming more and more creative. However, it is important to keep in mind that there is no (or will exist) a magic solution that can be applied to everyone. Depending on your business model, business sector and / or target audience, some methods will be more effective than others.
There are experts in the creation of personalized content according to the characteristics, requirements and objectives of our clients. If you do not have the time, resources or knowledge necessary to make the most of the opportunities that content marketing can mean for the success of your activity, trust us and see how your leads increase thanks to quality content.