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Does Affiliate Marketing Still Work In 2020?

The term ‘affiliate marketing’ is common in the e-commerce industry. However, many people are not certain of what it is and how it works. And, it is becoming more fundamental to an array of businesses in different industries. But, many people often question whether it is still working or dying. Nonetheless, this article seeks to expound on the truth about affiliate marketing and its future.


What is affiliate marketing?

Affiliate marketing is the process of earning money or generating income by promoting the products and services of other people. And, it is a genuine online business idea.

Allen Cranston an analyst and resume writer at says that, as an affiliate marketer, your duty is to find and endorse other people’s products and services. The product owners pay you a commission for every sale you make or every lead you send to them.


If you are new to the online businesses and do not know what business to begin with, you can consider affiliate marketing to test your ideas and identify the perfect customer base. While at it, you will get to learn more about internet marketing and how you can start earning money without having to build your products first.

All you need to do is promote or endorse an existing product(s) and get payment for it.

How has affiliate marketing changed over the past few years?

mobile marketing

The number of blogs and bloggers has been increasing at a remarkable pace thereby showing the increased demand for affiliate marketing. Affiliate marketing is one of the most ideal techniques through which you can monetize a blog. And, the most successful bloggers always select which brands to endorse. Hence, this aids in the establishment of authenticity and builds trust among their followers. Social media also aids in the growing significance and usage of affiliate marketing as it provides affiliates with more ways through which they can endorse products such as Instagram, YouTube, Twitter, and Facebook.

Mobile affiliate marketing has been gaining popularity over the recent years. In 2019, more than 60% of people access the internet through their phones. As this number grows, publishers and brands pay more attention to mobile content and ads.

There has been an immense improvement in analytics and technology tracking in the past few years. Hence, it is easy for organizations to scrutinize their affiliate marketing strategies. So, businesses can study the metrics to determine whether their affiliate marketing strategies are operational.

Why do people believe it does not work?

Before venturing into this business, many people often ask, “Does affiliate marketing work?” Well, affiliate marketing is growing at a remarkable pace. However, some people still have doubts about whether it works. It is evident that it is not only time consuming but also difficult.

Top 10 Two-Tier Affiliate Programs

Many people believe that it does not work because when they try it out, they are bound to fail. Regardless, affiliate marketing will continue to grow and succeed as long as there is a need for reviewers. So, if you want to thrive in this business, consider reading the best affiliate marketing books and find tips that you can use to grow yourself.

Voice searches are on the rise

Today, most people shop online as they find physical shopping to be boring and tiresome. Additionally, they want to enjoy the discounts and freebies that come along with online shopping. And, this affects the affiliate online marketing industry in that it makes it hard for affiliates to promote their products and attract more clients.

Thus, their agencies are working to augment more quality content for voice searches. Publishers and brands need to engage with their audience. Travis Meade a copy editor reports that, marketers know how to have their pages rank high in search results. However, voice search necessitates a distinctive approach. Voice search enhancement or improvement will require to consider natural speech patterns. It is easy for someone to ask a question than to type it.

Affiliate Traffic

Everyone needs traffic

A good affiliate business model can help you generate more traffic to your site. This is because it has a structure that makes it easy to maneuver through the affiliate marketing business. Thus, you need to ensure you have a good model. Also, generating traffic to your site helps you to know the number of customers who have an interest in your products and services.

In conclusion, affiliate marketing has and is taking a tremendous upsurge in the online marketing world. Several people are resorting to affiliate marketing to earn money from it. However, some people still doubt whether it works. Others, also wonder if it will continue to exist. Well, these people who doubt it are those who try it out and end up failing. The affiliate marketing business will continue to exist and thrive. So, if you want to venture into this business, consider looking for the highest paying affiliate programs 2020. This will help you know which programs to work with when that time comes.

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