Affiliate Programs, Marketing, Best Practices and More

Optimize Your Conversion Rate by Using Mental Anchors

It is assumed that the buying behavior is based on a specific anchor, which is usually the initial price of a product. And purchase decisions can be influenced by using Mental Anchors. For example, by a discount, which refers to the initial price. The consequence is a distortion of the rational way of thinking, which …

6 Tips to Increase Millennial Customer Loyalty

In this day and age, you would be hard-pressed to come across a marketing or business conversation which doesn’t involve millennials. Why is that? Why are millennials so important? First, they are extremely technology-savvy, which means they can be found on just about any social media platform online. Second, since they were born between 1980 …