Affiliate Programs, Marketing, Best Practices and More

Marketing to College Students: What is it and How to do it?

The current state of the marketplace makes manufacturers pay more and more attention to consumers. This requires improving the efficiency of production, marketing and advertising activities of the company in all market segments. One of the most successful marketing target audiences is the youth student audience. Dynamism, the desire to learn something new, try new …

Optimize Your Conversion Rate by Using Mental Anchors

It is assumed that the buying behavior is based on a specific anchor, which is usually the initial price of a product. And purchase decisions can be influenced by using Mental Anchors. For example, by a discount, which refers to the initial price. The consequence is a distortion of the rational way of thinking, which …