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Best Lead Generation Tools 2020: Your Buyer’s Guide

One of the most difficult tasks in running a website is lead generation. No matter how easy you want it to get, there is no way to get around it or avoid it. There are many companies and businesses online competing for visitors’ attention to push up sales. As one of them, you are left with three options:

  • Drive sufficient organic traffic into your site
  • Entice more users with exciting offers
  • Optimize your lead generation

If you go for the first two options, you will achieve what you need in the time since it will take you forever. Plus, many companies are focused on them, making it hard for you to penetrate. That leaves you with the third option as a better one. In this article, we are going to look at the various tools to help you with your lead generation. These tools will help you to increase your website’s conversion rate while reducing friction while you do it. We will cover both paid and free tools so you can choose the best tools that suit your lead generation budget.

1. HubSpot Marketing

If you are just beginning, HubSpot Marketing is a perfect choice for you since it starts free and offers lots of options for lead generation. With this lead generation tool, you can easily capture, store, and nurture leads. You can achieve this using forms, popup forms, live chat, and chatbot. The beauty of using HubSpot for lead generation is that it can easily integrate with your CRM, customer’s data platform, and its freely available CRM.

Hubspot WordPress All-in-One Marketing Plugin

This tool generation tool also allows you to build an inbound marketing flywheel from the ground up. You can easily generate engaging content that lures in visitors, use its numerous in-built tools, and finally use kickback emails to nurture those leads. Your sales team will eventually have full visibility, and you will also make your customers happy with the free ticketing feature. This is a fully-fledged lead generation tool that will not disappoint you.

2. Intercom                

With its many components and use cases, Intercom also makes a great effective lead generation tool. You will benefit from its on-site messaging and chat feature that allows you to engage with on-site visitors and get their data. The system also allows you to analyze their in-app or on-site behavior, and you can easily create message triggers for retention, onboarding, or support. If you ever get lost while using this tool, you don’t need to worry since they have a knowledge base and integrated help desk to assist their current users. It’s an all-in-one lead generation tool due to its marketing, sales, and support features. You can also use this software if you are running a WordPress support website.

3. Proof

Proof Lead Generation

Based in Austin, Texas Proof is a SaaS capable of revving up the conversion rate of your website using social proof, A/B testing, and personalization. They are known to push up leads by providing users with information about a company that will make visitors interested in finding more about you. The tool can also help you implement social proof messaging on your website.

4. Mailshake

If you are interested in email outreach to generate leads, then this is the best tool for you. It is equipped with sufficient features to help you personalize, automate, and optimize your cold emails. The Mailshake tool offers many benefits, including:

  • Public relations
  • Content promotion
  • Sales development
  • Link building
  • Fundraising
  • And also generates leads.

One more thing you will love about this lead generation tool is its numerous ready-made templates. You won’t need to be a world-class copywriter to get responses when you are using this tool.

5. Qualaroo

Qualaroo Leads

Qualaroo was purposely developed as an on-site polling tool used to collect user feedback. This is to help companies improve any part of their product and marketing experience. However, you can also use it to generate leads. Use this tool to do all these things to get the most of it. By doing this, you can use a popup form as a feedback option for lead generation, and that is what we call killing two birds with a single stone. When you are not using this tool for lead generation, you can use it to collect user experience for conversion optimization.

6. HotJar

What you are going to like about this tool is that it also doubles up as a customer experience analytics platform. Besides using it in your lead generation, you can also use it to optimize conversion due to its numerous in-built tools. Some of the features that you will find in this awesome tool include:

  • Form analytics
  • Session replays
  • Heat maps
  • On-site polls

You can use their on-site polls as conversion points. You can collect email addresses while you are also collecting feedback from your customers, which is a win-win for you.

7. Turnstile by Wistia

Turnstile Lead Generation Tool

Many companies are, and marketers are putting a lot of emphasis on videos nowadays as a way to reach out and convert their prospects. They are not about to stop using this marketing technique anytime soon. Therefore, you should also take advantage of videos in your lead generation when you are building your brand. With Turnstile, you can gate videos after a certain period has elapsed. This way, you will entice your visitors by making them enter their email to continue watching.

8. Survey Anyplace

Another effective way to generate leads is by using forms. But to make them work for you, you need to make them fun and exciting. You can also include surveys and quizzes. Survey Anyplace is a fully-fledged survey building solution to help you achieve this. The tool not only helps you to create customer-centric polls but also helps you to generate leads by building quizzes.

What you will love about this tool is the way it easily integrates with your existing marketing stack. This makes it easier for you to transport leads through to your CRM or email marketing tool. This way, you can also build and nurture campaigns. The answers you receive can also be used to personalize the follow-up.

9. LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator is an awesome tool when it comes to lead generation. This tool offers advanced lead searches and recommendations. Since social selling is trending nowadays, this tool allows you to engage with your prospect at a more higher level and get to know their opinion. You will also get alerts concerning your leads, giving you helpful insights such as job changes, updated promotions, and so much more. You won’t regret it if you opt for this lead generation tool.

10. LeadBoxer

LeadBoxer is a sales enablement solution that also helps to generate leads. It allows you to identify qualified leads and prospects while also providing information about your sales and marketing workflow. Using its advanced filtering and segmenting feature, you can easily find helpful information concerning your leads and prospects. Both prospects and loyal customers are managed by routing your qualified leads and ensuring that at any given time, they will be talking to the right people to help you achieve your goals.

11. JotForm

JotForm Lead Generation Tool

If you want a tool that allows you to all manner of broken down easy to use data, then JotForm the perfect pick for you. You will make the right decision once you have the right information from the high-quality form completion it provides. The best tools to look for when you want to get quality leads are those that provide numerous kinds of data so that you get to know your prospects before engaging with them, and this is one of them.

12. Acquire

The Acquire tool provides advanced lead generation services allowing you to capture real-time leads and engage with your website visitors. Their real-time customer engagement tools include chatbot, live chat, and co-browsing that help to reach out to prospects and find out what their problems are. By offering fast and personalized solutions, you will boost your conversion rate and sales since the resolution time is reduced.


Cience Lead Generation

For those marketers looking for vital bespoke and broken down data about their target audience and leads, CIENCE will give you that and so much more. This tool has all the right features to source any data field that provides 100% accuracy in what your prospective clients expect from you. With their on-demand prospecting teams, they make it easier for all the multi-channel campaigns that you have put in your marketing strategy. Let’s just say that this is a one-stop-shop if you want to get quality leads to boost your website conversion rate.

14. Autoclose

With an integrated B2B database with 30+ million verified B2B leads, it is safe to say that Autoklose is one of the most effective sales engagement platforms. The tool allows you to automatically generate new sales prospects by scheduling an email campaign and configuring a customer profile. It has a reduced onboarding time thanks to its simple and easy-to-use interface. You will not only keep your sales team focused, but also make them happy.


Nothing valuable comes easy in the internet world or this life; for that matter, you need to put up a lot of effort into achieving your goals. When it comes to lead generation, having the right tool will help you meet your set goals with ease. We hope you liked this article, and you are willing to try out these best lead generation tools.

About the Author

Naman Modi

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.


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