Have you seen one of your favorite brands of cosmetic or clothes on Facebook, Twitter, or Instagram? The use of social networking sites as an advertising tool is becoming popular these days. It’s not only a cheap way to advertise a company’s product but also a very effective one. As more and more people engage themselves with the popular social networking sites, the companies can make a great brand exposure and target a big market.
What is Social Media Marketing?
The use of social networking websites for advertising content is called social media marketing. Its main goal is to increase brand exposure and increase their target market. It also helps a company collect feedback from customers. Potential customers are also given the opportunity to ask questions or raise concerns. In this way, companies using the social media to connect with their customers seem more approachable, thus, making customer relationship improved. If you own product to sell on your social media site, we have listed some fail proof social media marketing tactics for you!
6 Cut-Throat Never-Fail Tactics for Social Media Engagement
#1 Quizzes and Contests
“What dog breed are you?” or “Which Disney princess are you?” Are these familiar to you? These are just some of the funny quizzes circulating on social media sites. It may sound crazy, but these quizzes really work. Many social media users find these quizzes really interesting. You can try hooking potential customers with these fun quizzes as long as it’s interesting and fun. When social media users find something interesting, they will definitely share it far and wide, and it’s a good way to promote a company’s product online.
Conducting contests is another way to spread your company’s brand. Advertising through the contest is very effective for many people would definitely love to win a prize.
#2 Mailing List
According to DMA National Client Email Report 2015, 20% of companies reported that they have a greater return on investment (ROI) after using email marketing. Email marketing is another strategy that you can use to expose your potential customers to the meaty content of your product brand. If you have a ton of email subscribers, you can reach a large number of the organic fan base.
While you may think that automation may lose the personal touch of a company to its potential customer, it still can breed engagement. Advertising in social media may be time-consuming, so automation can be a big help in doing the advertisement for you while you spend the time truly engaging with your customers by listening to their concerns on social media.
#4 Paid Promotions
Advertising on social media is easy and free, but if you want to reach a larger number of the fan base, you can try paid advertisements and promotion. You can choose which kind of market can see you brand advertisement. It is proven effective to increase engagement in a business page.
#5 Appealing Website
An appealing website draws in increased traffic. When a website is not pleasing, potential customers may just find it sloppy and will just ignore it. Though you have to spend an amount of money on your website, an appealing website will definitely increase your social engagement.
In social media marketing, motivation and patience are other keys to success. The endless hours are posting advertisements and answering inquiries; it will eventually pay off. There will be months with great sales but also expect lean months. Challenging times in business can’t be avoided. Even big and successful companies you have heard of have also experienced these ups and downs. Be consistent and never give up!
Essential Elements to Social Media Marketing
To help you and your business grow in the world of social media, we have listed several elements that you should consider when trying social media marketing.
- You can start right away if you have identified your business goals and marketing objectives.
- Know your target audience. Your potential customers contribute greatly to a business’ success.
- It is also necessary to know where you at in the competition. You can also set your own tactics and strategies by knowing who your competitors are.
- Choose the right channel to advertise your brand.
- Allocate budget for the tools you will need.
Winning Strategies to Social Media Marketing
Though social media is a good and effective place for promoting your business, you still need to keep up with some winning strategies for an effective marketing campaign.
- Make sure that your business goals will solve the challenges that will come ahead.
- Extend efforts in your business. Assign roles like customer service and human resources. Give room for more improvements.
- Focus on networks that add value like Facebook which has 1.23 billion users and Twitter which has 500 million tweets a day.
Now that you are equipped with the right information on social media marketing, use it well and do your best to make it on top. Don’t forget to share what you’ve learned!
Jessica T. Winder understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she creates and then incorporate Buy Real Marketing services.