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2020 Inbound Marketing Trends Your Small Business Can Use

Creating an online presence for your business is important. Modern consumers use the Internet for just about everything, including researching a business before using their products/services.

Having a website is just the tip of the iceberg when it comes to utilizing the power of online marketing. You will need to develop a comprehensive inbound marketing strategy to attract visitors to your website. On average, businesses spend around 9 percent of gross annual revenue on marketing and advertising.

Making sure your marketing dollars are being spent wisely is something you need to view as a priority. While working with experienced inbound marketing agencies is a step in the right direction, you will have to do more in your pursuit of search engine dominance.

Finding out about and using inbound marketing trends is a great way to keep your marketing strategy fresh and effective. Read below to find out more about the inbound marketing trends in 2020 and how your business can use them.

Voice Search is Growing in Popularity

Voice Search

Modern consumers are on a never-ending search to find new and easier ways to use the Internet. In the past few years, voice technology like Apple’s Siri has made it much easier for people to use the power of their voice to search for things online. Instead of letting the voice search revolution pass you by, you need to take the time to optimize your site for this type of search. Usually, people using voice search will use longer sentences and questions in their queries.

Longtail Keyword Research Tool

This is why targeting longtail keywords is a good idea when trying to get more traffic from voice search users. You will have to put yourself in the mind of a voice search user to figure out how they may phrase their query when looking for the products/services you offer. If you are having trouble doing this, working with an experienced marketing professional is a good idea. Before hiring a marketing company to help you out, make sure they have previous experience with voice search optimization.

Chatbots Can Act as Your First Point of Contact

Live Chat for CTA

Finding ways to improve the customer experience your website provides is important. Ignoring the need for modern website updates can lead to you missing out on a lot of potential sales leads. If you are looking for a way to provide visitors to your website with information, then investing in chatbot software is a must. This technology using artificial intelligence and the information you input to provide consumers with answers to frequently asked questions.

You can also use chatbots to inform potential customers about current sales and promotions. When utilized correctly, chatbots allow you to instantly engage with visitors to your website and make an impression on them. Improving your sales skills with the help of technology will help you increase revenue and customer engagement levels.

Using Influencers Can Be Beneficial

Affiliate Marketing Influencers

Attracting attention from a new demographic is something most business owners work very hard to accomplish. With all of the noise in the world of Internet marketing, it can be difficult to get your message heard. If you are relatively new to the world of inbound marketing, you may need a little help from more experienced and reputable individuals to get your website off the ground. This is why using the power of influencer marketing is a great idea. 

Using an influencer that has a large audience and some ties to your industry is crucial. Before using a particular influencer, you need to do some research to make sure they are the right fit for your needs. While you may have to pay for an ad from the influencer, it will be worth it. If the influencer in question has a large audience, you should have no problem increasing the number of high-quality sales leads you attract. 

Optimizing Your Content For Featured Snippet Success

Content and SEO Strategy

The main goal of the team at Google is to provide users of their search engine with relevant results for their queries. In the past few years, the Featured Snippet has become a staple of the Google search engine results page. Referred to by most marketing professionals as position zero, the Featured Snippet appears above the usual results on the Google page. 

This box typically contains information to answer the question a user has entered into the search bar. Getting your content into this coveted position is no easy task. Ideally, you want to approach new content in a manner that helps you answer commonly asked questions about your industry. Doing this can help you land in the Featured Snippet spot in no time at all. 

Entertain and Inform Website Visitors with Videos

Video Marketing for Social Media

Sticking to one type of website content can lead to lots of problems over time. While a well-written blog is a great addition to your website, modern consumers want more when it comes to the type of content they are offered. If you want to connect with website visitors in a fast and efficient way, investing in powerful marketing videos is a good idea.

These videos should feature information about the products/services you offer and a bit about your company culture. The more information you can provide a visitor, the easier it will be to turn them into an actual customer.

Interactive Content is the Wave of the Future

Artificial Intelligence and Search Results

Most business owners realize just how short the modern consumer’s attention span is. Rather than relying solely on well-written blogs to engage with visitors to your website, you need to try and make your content more interactive. This means you need to use things like surveys, quizzes and even virtual reality-based content on your website. While building a wealth of interactive content will be time-consuming, it is worth the effort you invest. 

Find Marketing Professionals to Help You Out

If you are unsure about how to use the inbound marketing trends mentioned in this article, hiring professionals to help you out is a good idea.

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