The Top Factors for
Creating Unique Engaging Content for Growth and Endless Traffic
There are plenty of websites in the market today and competition is like a battle to create growth and real endless traffic for your website. To truly stand out, your content marketing or growth hacking strategy will play a vital role to keep your website at the TOP of page 1 of search engines like Google, Yahoo and Bing. The short term content, which keeps us updated like hot and current topics, will receive good traffic for a very limited time and get replaced by other hot news. Sometimes people search hot topics as well but, current affairs and topics have limited life to offer you traffic. It also includes monthly statistics, seasonal holidays and current trends. Solid, unique and “evergreen” topics are the future of SEO and proven to be a source of endless future website traffic.
It takes time and effort to create a good content and obviously we want long term results through it. As the time and effort needed are extremely valuable, the best approach to maximize your investment results is SEO friendly content which is popularly known as the Evergreen Content. The power of evergreen content will help continues to gain search traffic and readers long after it has been published.
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Content Marketing for Growth and Endless Traffic:
1) Finding a Topic:
The perfection of any content marketing writing starts from its topic, so you have to find a topic which is mature, useful, able and perhaps somewhat universal. Evergreen content includes unique and interesting topics which in turn will attract endless traffic. A few of the timeless topics include:
- Technology
- SEO
- Time Management
- Productivity
- Style and Fashion
- Health and Nutrition
It is very important to focus on the scope of topic. Research your topic and find information that is focused and relevant to your chosen niche.
The vital and time saving step is background research, which helps to develop more effective topic. You can choose a topic after research which is mostly ask by the audience and what they like to read.
You can research and read up on various relevant blogs and articles comments, FAQs about your industry and doing surveys. Google Analytics is an on-site tool, which help to find the most trafficked and most shared post, what topics were famous historically or the post which have most comments. This will help you to find the popular topic in research. Once you identify your topic, you will make the first base for your evergreen content strategy. Google Trends is another free helpful tool to discover trending topics, just be sure to choose one that will be of interest for years to come.
2) Keyword research:
Keywords play a vital role in bringing your website on TOP page of Google by improving your website’s SEO, which attract more traffic and boost up conversion rate of your website. So, choosing the right keywords are very important. An ideal length is very important to keep attention of your audience, so keywords are important to control the length. You must have great keyword strategy for each page. You can find the best relevant keywords through tools like WordStream Suggestion Tool, Google Trends, Google Adwords Keyword Tool and Google Website Analytics.
To get better response of the keywords go for long-tail keywords, which give your page greater chance in Search engine results page. The keywords will help to understand that what people are searching for in your targeted niche. Along with relevant keyword research, how the content is marked up is equally important.
While searching keywords, keep in mind that smart search is always helpful. Sometimes top keywords include unnatural phrases, which are not much sensible. So, it’s always good to use keywords that make sense and something that searchers will actually type into the search engines.
3) Choose type of data to write:
A strong content is the power of evergreen content, which increase the traffic without doubt.
When we want to learn something, we always start from its basics. So, collect all the basic information about your topic and study about its history. The history keeps the topic with its roots, and keeps the audience attentive. The information should be relevant and contain real facts. The research for any topics is essential to provide exact details and history will make you aware and you can fill gap by adding more information to it.
To make the content more attractive and facilitate growth, it should contain sound advice, good content, proper grammar with correct sentence structure. Media rich content has also shown to drastically help keep website visitors on your pages.
Also, do not show off your expertise on a topic by talking over the heads of your audience, this will lead you to epic failure. To increase your traffic, you must avoid the technical language and complicated terminology. Break it down for your readers. It is possible then best is to write for the every person. Engaging and content make sure that you always have something to share. Who wouldn’t want that?
4) Map it out:
Before start writing, just create a list of your target readers and their expectations. Try to mapping out the ideas on a spreadsheet, which you gathered or you have created, and then plan to produce out of type of content from those ideas. This may take a week or month, but will be very beneficial to provide relevant and interesting information to your audience. Mapping the ideas will help you to be more creative and remove irrelevant data from your content.
Also, creating a site map will define the priority and frequencies. If your content marketing strategy or growth hacking strategy consists about your product and services, then it’s important that the content should be engaging and convince the audience to perform the actions you want them to. Readers always want something real and full of passion, so that they can learn and do not repeat the same mistake.
One of the best ways is to share your experience through telling real stories, which are motivational and readers will share it. Storytelling is a proven growth hacking tactic. Stop being a marketer in your content, because readers not only want to know what you do, but they are also genuinely interested to know why you do it and what you have achieved. Discuss some adversity in your development and allow your readers to connect with you. Learn to become a storyteller.
5) Understand your Audience:
The audience plays a strong role to pay back for time and efforts you put in your content. They provide you traffic by sharing your content, giving reviews and comments, which will increase the revenue of your website. So, it’s very important to keep in mind about the audience relevant to your niche topic. Try to understand your audience by keep checking the comments and reviews of people, so that you will provide the best useful content to your audience. People always looking for solutions to their queries and this will help to generate effective leads for you.
The relevant and informative content will increase the trustworthiness of your brand. You can share about the key issues in your industry, which will raise the brand awareness and drive online traffic and offline projects.
The best audience is the beginners. You might be an expert, but many are not. They are seeking for experts’ advice to increase their business. So, you can attract a wide range of traffic by share your experience and write for beginners, who are searching for help. To write for beginners, it is important to write at their level, means avoid technicality and use simple words to explain things.
6) Create the ultimate resource:
Everyday new articles and blogs are posted on thousand of websites, so it is important to provide something different, less time consuming and more convenient to your readers. You can use an ultimate resource by in-depth searching. It is a better way to attract endless traffic by explaining what, why and how. Google has launched it for long form content i.e.2000 words in length. This is the way Google has reward good marketing and clean up SERPs to the quality content.
Readers always find the content which is providing them guidance and easy to understand, so step by step guidance will provide you more traffic instead of a paragraph. And, the best way to charm your audience is describing the steps of achievements.
You can modify your content by adding videos, infographics, eBooks, images and memes. These will attract the readers and moreover this is the best way to memorize things and save time. Also, readers love to share the interesting things, so it increases the chances to get more traffic.
Writing is also an art and linking everything together will be helpful to increase readers. Be the ultimate resource in your niche for incredible growth and long-term traffic.
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7) Technical implementation:
In the content development strategy, its implementation is also a serious issue to handle. Google has suggested some ways to cover it, so that we can enhance our chances to be chosen and remain in competition. Some Google suggestions to remain on point and keeping your position are:
- URL
- Page Title
- Headline
- Alternative Headline
- Images and Alternate Image Attributes
- Description
- Body Text
- Internal and External Links
Secondly, On-page optimization SEO technique is very powerful to keep you on TOP ranking. This includes
- Meta Title
- Meta description
- Meta tags
- Header Tag
- Page Load speed
This will highly improve the SEO of your website and gain you free organic search traffic.
You must pay close attention to internal links structure by performing regular review of your website. Website crawling and user experience are equally important. Check and recheck your Google Analytics.
8) Promotion:
Even the most well written article can fail, if it does not get enough traffic. After spending a lot of time and effort on research and writing, if you don’t get the expected response that is really disappointing and demotivating, so promotion is very crucial. For bringing more traffic, one must focus on regular updates of their product and its relevant latest items. Also, throw in some social proof and updated reviews to gain credibility and trust.
The perfect way to promotion is Social media marketing. This includes Facebook, Twitter, Google +, etc…which are popular and full of endless traffic. Also, try to fix Social Share Button at each post, which will make easy for readers to share your data. Social media is the best way to promote current events and recently activities. Make your content easy to share.
There are endless benefits of posting content like you will get more traffic, which will help to bring you on top. To keep yourself updated on the Net, it is important to repost your content. Reposting will help you to hit multiple time zones and bring traffic. Reaching new followers is very beneficial for your content; you will get more review and take you on TOP.
9) Benefits of Evergreen Content:
The best thing about evergreen content is, it is timeless. This includes one time effort and pays you for long run. It just needs small update after long time and do not change much and it is practically long lasting. With the quality and timelessness, it remains for a long time on Search engines and with the high ranking it will get continuous traffic. Evergreen content will help to generate more active leads over time.
When you start getting a decent amount of traffic, then you will naturally begin gaining more and more inbound links, which will help to convey trust to search engines. Also, if the content is good enough, then other sites will also share your link on social media.
You can reuse the evergreen content multiple times in your other posts in different ways, while the short term content will become old new after few days.
10) Some other ideas:
Thinking for long term benefits from your content, then making your website responsive is yet another great option to welcome endless traffic. We all expect of website to be mobile friendly so that we can easily approach to the content anytime we want it. Mobile access has taken over desktop access within the past few years and this should be a priority. If you haven’t already, take the time to get this right.
Highlights are very catchy and absolutely perfect to attract. You can spot the important words, headlines, use more spaces between the lines. Do not forget to remain keyword-centric and focused.
Some other tricks that will help explode your growth hacking efforts and help build long-term traffic are:
- Frequently Asked Questions (FAQs)
- Reviews
- Tips
- How to
- Do’s and Don’ts
- Comparisons
- Testimonials
- Question and Answers
All of these things will help to improve your website for your current and future readers.
Conclusion
Evergreen content help to build your business, create growth and make you a household brand. Overall it is the foundation of content development and growth hacking strategy. Writing an evergreen content shows that you recognize and understand the requirements of your audience. Your goal should be to become the ultimate resource and authority within your niche market.
This will include information which help your audience or educate them for days, months and years. Every year changes in information and takes place in every field, so evergreen content will also require small changes, because it does not mean that you don’t need to update your post again, but it will be quick and easy to maintain. These growth hacking and content marketing tips will create a long-term stream of visitors and website traffic for years to come.
