Creating and uploading videos consistently is an uphill task. From finding time for creating content to ensuring that every video you publish meets the expectations of your audience — video production is fraught with several challenges. In fact, the situation can get so overwhelming that you may find yourself constantly failing to stick to your video publishing schedule.
Luckily, video content batching can take the stress out of video production and do wonders for your business. A nifty productivity technique, content batching allows you to focus your energies on a single task at a given time and minimizes the need to multitask all the time. Here’s everything you need to know about video content batching.
What is video content batching and how does it work?
Video content batching is where you batch different parts of the video creation process together. For instance, let’s say you want to upload one video on your YouTube channel every week. Each video will require
- Selecting a topic
- Researching relevant keywords
- Preparing a script,
- Recording the video
- Editing
- Scheduling video for publishing
Instead of following the same process for every video, you can batch each step for all the videos you need to get done in a month.
Typically, a video batching plan may look like this:
Day 1 – Brainstorm topics and plan the videos you want to publish in that month
Day 2 – Keyword research
Day 3 – Scriptwriting
Day 4 – Recording all the videos
Day 5 – Editing all the videos
Day 6 – Schedule uploading
In other words, rather than doing all the steps for each video right before publishing them, you can set aside time to perform similar tasks together in one sitting. Think of it like this — it doesn’t make any sense to bake a single cookie at a time when you know that you will have to repeat the same steps to create a second one.
What are the advantages of video batch production?
Gives your ideas time to mature
In-the-moment content creation may look enticing, but it can seriously compromise the quality of your content. You may end up recording a video simply to stick to your posting schedule instead of thinking deeply about an idea and creating something meaningful. Video content batching makes sure that your ideas get enough time to marinate in your mind. You can simply think about what you’d like to cover in your videos for the month and break out of the “need to shoot and publish” mode.
Helps you filter out and combine ideas
When you batch your videos, you can see the bigger picture clearly and create videos belonging to the same genre before heading over to the next. This ensures that everything moves in an orderly fashion, and you are not forced to record haphazardly.
For instance, let’s say you have an organic makeup line and want to shoot makeup tutorials featuring different products. Instead of shooting different videos for a day look and night look, you can combine them where the makeup changes with the time of the day. You can even highlight a particular product in the video that helps to easily transition from one look to the other.
Moreover, not every video idea that comes to mind is necessarily a good one. When you map out the ideas in advance, it gives you enough headroom to ensure that they are in sync with your overall content marketing strategy and brand messaging.
Makes it easier to collaborate
Depending on the nature of your business and team structure, creating videos can also involve getting inputs from relevant stakeholders. But repeating the same process for each video can be time-consuming.
Video content batching makes collaboration easier — once you have a list of ideas for all the videos you plan to publish in a month, you can share them with your colleagues/clients and get their feedback. You can repeat the same process once you have scripted the video and shot them.
Continuous and regular posts will build credibility
Since batching content makes content creation considerably less stressful, you are more likely to post consistently. Consistently churning out videos can help build your credibility as a brand and even ensure uniformity in the tone of voice and aesthetics of all the videos. This can help raise brand awareness and make your audience excited about your upcoming videos. It can also help you get leads that you may have otherwise lost out on due to inconsistent or delayed uploads.
Gives you time to lay back and relax
Producing video content on a rolling basis is stressful. Lagging behind schedule even a little can be a recipe for disaster, resulting in failure to publish videos as per plan.
In contrast, video batch production ensures that you finish the work ahead of your time and reduces unnecessary stress. Not only does it help you to get more done in a short time, but it also gives you breathing space so that you don’t feel that you are constantly firefighting. It also frees up your schedule so that you can focus on other areas of business that need your attention.
For example, shooting and editing videos on the same day can be overwhelming. Instead, if you earmark one day of the week to shoot the videos and another day to edit all your videos, it can feel a lot more manageable. You can even use a free online video editor to speed up the editing process. For example, you can simply add pre-recorded intro and outro slides to all the videos instead of starting from scratch every time.
Final words
Contrary to popular opinion, creating content for your business doesn’t have to be nerve-wracking. Video batch production is truly the secret sauce for never running out of videos to post.
