It’s a known fact that ranking high in the search engine results pages (SERPs) equals a successful website. But what are the best steps to accomplish this?
If you have a website or are planning to build one soon, we’ve compiled a list of the top 6 tips and strategies that’ll help you rank your website higher in search engine results. Without further ado, let’s begin with the first one:
1. Content Is King!
Another well-known fact is that content marketing is more important than ever before. But even with this information in mind, some website owners overlook this aspect, and their sales and website traffic suffer in return.
This is why you should make content a priority and give your readers and customers all the essential information about your business, your goals, and your products or services. Make sure to also include articles that align with your audience’s interests, as well as how-to pieces and guides that’ll answer their questions and solve some of their common issues.
Make sure to update the content on your website regularly, and offer only new and useful information with some evergreen content here and there. Nowadays, it’s very important that you invest in longer articles and blog posts, given that Google gives long-form articles higher rankings. So, see to it that your posts are around 1,700 to 1,900 words to rank high.
2. Search Engine Optimization (SEO)
After quality content comes SEO. If you’re not very familiar with search engine optimization, it has become much more than just a way to strategically incorporate keywords in the title and body of your articles. This is why hiring or consulting with an SEO expert will help you rank your website higher.
SEO becomes even more important if you take into account that most internet users never even get to Google’s second page. That’s why so many website owners do their best to improve their SEO strategy, and you should, too. You can do it by going over Google’s SEO starter guide where you’ll learn the importance of optimizing your URL, getting rid of duplicate content, securing your site with HTTPS, and more.
A major part of SEO is the game of strengthening your website’s backlink profile, and link building is an effective strategy to do this—it’s essentially a set of techniques through which you consciously try to build the number of inbound links leading to your site.
There are several link-building techniques out there, such as email outreach, guest blogging, link exchange, posting content on Q&A sites to get the necessary backlink, or creating a PBN, which you can read about on Bulk Buy Hosting.
Hint: with a PBN it’s always best to use managed PBN hosting to make sure you reduce your network’s footprints.
3. Visuals Are Important
The first thing people notice on your website is whether it’s visually appealing. Since its design is what will either catch their eye or disappoint them first, you should make it a priority. Spending a good amount of your budget to hire a quality graphic and web designer is something that will definitely pay off in the future. Stay one step ahead of your competitors and make your website stand out!
Make sure that you invest in creating quality infographics because this type of content can be a great link-building option. For instance, if someone uses the infographic from your website, they will provide you with a mention and a backlink, which is really important for building authority.
4. Knowing Your Target Audience
Customizing your website so it’s appealing to your target audience should be another one of your priorities. But in order to do this, you need to know what your audience likes and dislikes, and base the design on that information.
Creating a website that everyone will like and find purposeful is very difficult, sometimes even impossible—but that shouldn’t be your goal. Focusing on one particular target audience instead will make things easier since it will lower your bounce rate and, in turn, increase your ranking.
5. Making Your Website Mobile-Friendly
Nowadays, people tend to use their mobile phones for nearly everything. According to The Guardian, an average person uses their phone for 3 hours and 15 minutes on a daily basis. So the chances that your potential customers will research your brand on their phones rather than using a computer are pretty high.
This is why giving them a great mobile user experience is of utmost importance, and the only way to do it is to make your website mobile-friendly. If your site isn’t optimized for mobile, it’s very likely that your users and potential customers will leave immediately and increase your bounce rate, so make sure not to skip this important step.
6. Using the Power of Social Media
Social media is probably the most powerful marketing tool for both big and small businesses. This is probably because all of your customers are already religiously checking their social network feeds, looking to stumble upon something new and interesting. This is your chance to get their attention, lead them to your website, and increase your traffic.
And while we’re on the topic, nowadays, influencer marketing is another marketing tool that thrives on social media. Collaborating with micro-influencers from your industry can help spread the word about your business and bring you new customers, as well as more profit. This is why we advise you to find the local influencers in your industry, contact them, and watch how your online business grows.
Final Thoughts
When we take everything into consideration, providing your users with a great user experience should be your primary concern. This means that you should keep track of the following points:
- Optimizing your website for mobile devices, which includes enhancing its speed and making it pop up on mobile devices whenever your users do a voice search.
- Utilizing social media networks to present and expand your brand’s influence.
- Leaving a good visual impression by perfecting your user interface.
- Perfecting your SEO technique by including long-tail keywords, quality content, and getting the right link-building strategy.
In the end, it’s all about providing your users with a personalized approach by utilizing what the current technology offers you. This way, you’ll stand out from your competitors and be considered as different, original, and authoritative.
Are you ready to use all of these tips and strategies to see your website grow?
About the Author
Nelson Sundt works as a web designer who works on improving the aesthetics and functions of a website. Nelson assesses the current site of his client and determines areas that should be improved. If his clients don’t have any website yet, Nelson builds one from scratch and makes sure that it has the necessary elements to increase traffic.
Nelson is also very passionate about writing articles on web design and regularly publishes them on his own blog and to other websites.
