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Top 5 Writing Tools for Social Media Marketers

Social media has emerged as the next frontier in digital marketing. With over 2.96 billion people on social media, business marketers can no longer ignore the influence of these platforms. If you are a business marketer, you have to find ways to leverage the high traffic on the top social media networks. It is the easiest way to build your company’s visibility, generate leads, boost sales conversion and build engagement with your target customers.

Irresistible Social Media Numbers


The social media user statistics are irresistible for a marketer. From Facebook (2.32 billion active monthly users,), Instagram (1 billion monthly active Instagram users), Twitter (330 million monthly active users), Snapchat (million daily active users) to WhatsApp (1.5 billion active users), the numbers are hard to ignore.

47% of internet users are social shoppers who depend on these networks to make purchase decisions.  Gen Z and Millenials are enthusiastic about social media shopping which is why Instagram has exploded. If you don’t market on social media, you are missing a big chance to build your brand and grow revenues.

Writing Content for Social Media

If you want to get the best out of social media, you have to write outstanding content. Every brand is now fighting for space on these networks and only the most creative content guarantees you the desired results.

It is not easy to come up with interesting content every time. You need a little help in your campaigns and this is where online writing tools come handy. This guide explores a few of the best writing tools every social media marketer should have.


Grammarly Writing Tool

It is hard to miss the Grammarly tool on any list of the best writing tools for online marketing. While most marketers focus on the upsell, shoppers look for the minor details to make purchase decisions. The last thing you want is to post content with glaring grammatical mistakes.

What seems like a minor issue to you might turn out to be a big embarrassment when social media picks on it. Social media users share stuff quickly and you will be left with a huge task to undo the damage. This is where Grammarly comes handy for all your social media marketing campaigns.

Before you publish any content, make sure you use this editing tool to correct any errors and refine it for easier reading. It is compatible with MS Office and Google Doc and it works automatically to highlight errors and give recommendations. 


Ulysses for iOS

As a social media marketer, you have so much on your hands. You have to research, attend local events, talk to the business managers and keep learning about the latest trends. All this time, there are post you have to compose and publish and it can become overwhelming if you don’t have an application to help you.

Ulysses is the ultimate writing app that combines the writing part with document management, fast syncing and much more. This is the tool you need when in the thick of things as you will always be as a social media marketer.

 The tool immerses you in to your writing even with so much happening around you and also boosts your productivity. It also helps organize all your ideas and research materials in one place. The best part is that you can work from anywhere and at any time on the app.

If you have been saving details about a Facebook post you want to write, you can find everything in one place and compile your post. The Ulysses Export feature allows you to export files in any format to the web or even publish on WordPress from the app. This is the ultimate writing app every social media marketer should have.



In the pressure to meet deadlines and come up with creative posts, you can easily forget some words in your posts. You might find it hard to remember the right combination of words to make your post flow and this becomes frustrating. The last thing you want is to publish an incoherent post and this is where Writefull comes into play.

This is a nifty writing tool that suggests the right combination of words when you get stuck. You don’t have to delay your posts any longer when words fail you. This app suggests the most appropriate words in specific contexts.

You can find synonyms to make your posts richer and it goes beyond spelling and grammar. You can use it with any writing application from MS Word to Gmail.



Twitter has emerged as a powerful marketing tool with over 75% of B2B businesses marketing their products and/or services on this platform. With over 330 million monthly active users, you should not ignore this platform.

WriteRack is a software designed for Twitter and helps you post those long tweets. It helps condense your tweets by automatically splitting them and posting them in succession. 

Hemingway Editor

Hemmingway App

As a social media marketer, you appreciate the importance of first impressions. While social media is a playful environment, your brand should never let down its guard when it comes to professionalism. This is where the Hemingway editor comes handy by making your writing more efficient and professional.

This app promises to make your writing bold and clear which will get the message out there faster. It is easy to use this editor as you just copy and paste your post on the app. It will highlight common errors such as lengthy sentences, passive voice, and poor readability.

By the time you finish refining your post on Hemmingway editor, it will look, read and sound better.  You don’t have to spend a lot of time going through every word on your social media posts. Just use this cool editor to improve your content.


Social media is the future of digital marketing and you have to learn how to leverage it. You must create the best content to impress your target customers and convert them into customers. With every other brand now on social media, you have to create unique and valuable content that impresses the target audience. By using these innovative writing tools, you will stay one step ahead of the competition by posting professional content every time.

About the Author

Joe McKinnon is a writer, mentor and digital marketer with over 27 years’ experience in the industry.  He has worked with on multiple projects touching on digital marketing.

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