SEO Tips For Online Business
There’s no denying that SEO marketing is essential to your business’ success. However, there’s no tried and tested method that you can follow, no textbook that lays it all out. Every business is different, and so they need to take a slightly different approach. However, there are five tips that every business can use to improve their SEO. Follow these tips to get the most out of your online marketing.
Have a plan in place
So many businesses just jump right into SEO marketing without thinking about where they’re going with it. That way, they don’t see any tangible results, and they wonder what they’re doing wrong. How can you measure your results if you don’t know what you’re looking for?
Before you even get started, think about what you want from your marketing campaign. Are you looking to increase sales, or increase awareness? If you’re looking to increase sales, what’s your target number? Really lay out what your marketing campaign should be doing for you.
Once you’ve done that, you’ll have a plan that you can follow anytime you’re posting online. You’ll also have a concrete plan for measuring success, too.
Use qualified editors
You may have lots of ideas about how you’re going to market to your audience, but can you really write all that content? You may have time to do some of it, but SEO marketing these days can often be a full-time job.
As this is the case, you can be better off hiring a qualified editor to work with you. You can hire a freelance editor easily online, and have them write and edit quality content for you.
This saves you time, and hassle as well. They’ll handle the content creation, and all you have to do is post it when it’s ready. If you’re willing to give it a try, there are lots of sites you can try hiring from. Try one of the following to get started:
Know how to use your keywords
Keywords are doubtless important to your copy, and in the past, they’ve been crammed into copy any which way. These days, Google has become savvier to this. They want to point users towards the most useful and interesting content, not just a page that’s used keywords the most times on their page.
That’s why you need to think more about how you use keywords in your text. You still need to use them, but be more sparing. Make sure they make sense within the text and spread them out. Also, make sure you’re using them on other pages on your site, too. Finally, try using hyperlinks, too. They show that you’ve done your research and that you’re a valuable site.
Analyze your content using online tools
It’s not good enough to just write your content then put it right up online. You need to edit and analyze the content to ensure that you’re getting the most bang for your buck with it. Online tools can help you do this with ease. Here are a few that are worth trying out:
– SumAll: This tool helps you measure and analyze metrics from all your online presences. it can then suggest alterations to get better results.
– Timing+: This tool helps you discover the best time to post on Google+. It does this by analyzing past posts and seeing when you got the best responses.
– Easy Word Count: This tool will give you an accurate word count of your text, so you know whether you’re making posts too long or short.
– Hootsuite: This is a one-stop shop where you can post to all of your accounts with ease. It’ll also measure your analytics, so you can see how you can improve.
Use your customers’ data
Like many sites, you’ll be collecting data from your customers. This includes location, age, contact details, and so on. If you want to get the most out of your SEO marketing campaign, make sure you’re analyzing and using it.
For example, if you analyze your data and find that lots of your customers are visiting your site from Arizona, you’ll want to look at why that is. Is there something about your product that appeals to people in that area? If there is, you can adjust your marketing strategy to specifically target that area.
SEO is an ever-changing beast, and if you really want to get the most out of it, you’ll need to keep up to date. However, these five rules will help you get started. Make a plan, measure your results, and always keep adjusting. If you can do that, you’ll go far online.
Sharon Conwell has been a content manager and ghost writer at over 20 online projects. She’s specializing in content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. Feel free to contact her on LinkedIn or on her blog MyWritingWay.com