2021, the 21st year in the 21st century has seen a lot of smaller businesses tending towards using Local SEO as a tool to appear on SERPs. Reason being that they cannot contend with bigger businesses that use national SEO to rank first in the Google search engine.
Even with this recent development, some smaller businesses have not been able to maximize the benefits of Local SEO to its full potential.
There are ways to improve your local SEO which in turn enables you to earn more traffic to your website, conversions and set you up to compete with bigger businesses to rank first on Google search engine.
This can only be achieved by using the best Local SEO software and following the guidelines that will be explained in subsequent paragraphs.
10 ways to improve your local SEO
Produce high-quality content
It is general knowledge that content is king. Yes! content is King but not all content can capture consumers interest and keep them longer on websites hence the emphasis on quality content.
Quality content keeps your readers for longer and keeps them coming back for more. There’s so much traffic and conversions your site can earn if the content is laced with quality.
Improve your page loading speed
For every consumer and you as the site owner, time is essential! Not only doesn’t it speak well to your site, but it also reduces the flow of traffic when your site takes longer to load.
According to research, consumers leave a site if it takes a maximum of 3 seconds to load. And it’s very unlikely for them to return.
The amount of traffic that your site earns can be determined by a second. You must make time and increase your page speed. Because the faster your site opens the more traffic your site earns.
Make sure your site is readable
When writing content, ensure that the readability level is high. Consumers are not interested in your profound use of English as your efforts are wasted if your contents are not engaging and understandable.
Keep your contents simple, quality and readable and watch traffic flow to your site.
Get Regular Reviews from Happy Customers
There are so many benefits that positive reviews can bring to your site. It attracts other consumers and consequently causes massive traffic to your site.
Targeting the best consumers to give reviews is essential to getting the best reviews as negative reviews will do more harm than good.
Improve social media presence
Surprisingly, your social media also affects the flow of traffic to your site. Improving your social media profile and being active on social media enables consumers to have an overview of what your brand looks like when they search for your website.
Also, you can get closer to your consumers via social media and get them to leave positive reviews for your site.
High-Quality Backlinks
Getting high-quality backlinks is also a way to improve your local SEO. There are different ways to go about this. Writing quality content so that people can link back to your site or guest blogging.
Either way, the end goal is to get quality backlinks which is possible if you maintain good working relationships with other brands in your niche.
Feature Content-Based Around Locals News and Events
Writing content based on recent happenings and events makes it easier for consumers to always return to your site. Because there’s always something new and trending for them to see.
Website Optimization For Mobile-Friendliness
The advancement in technology has made it relatively easy for the internet to be accessed by most mobile users.
Hence the need to optimize your website for mobile users to access because that’s the easiest way to earn massive traffic.
Local SEO Audit
Carrying out a Local SEO Audit on your website creates an avenue for you to discover any fault with your links and redirects you into seeking immediate solutions. It also lets you know if your website is keeping up with other sites in your niche.
Add more than text
Yes! Content is great, but consumers can find too much writing boring and as such, they lose interest fast regardless of how great the content is. The trick is to incorporate other multimedia like pictures or videos.
This engages consumers’ interest, keeps them longer and consequently drives more traffic.
