Facebook Ads
There are many ways to advertise in today’s world, print, radio, television, and all the different social medias. One of the most popular social medias is Facebook and many people want to advertise on Facebook because of the millions of people that use it daily. If you advertise with Facebook, you are sure to get your money’s worth because of the frequent use.
There are many ways to advertise on Facebook and other social media. If you would like to increase your Facebook ads profit, the list below will give you some great ideas on how to do just that. You can also do some research to see what other people are saying about increasing your profit.
Most people who advertise on Facebook prefer to use Ads Manager rather than Power Editor because of its ease of use. Google Ads is another good program, but it is not stylized to just fit Facebook. You can also add Instagram Ads to advertise on both Facebook and Instagram.
Tips on Facebook Ads
1. Develop Your Strategy
Before you even begin to advertise, you need to have a strategy in place. You will want to know what you will want to use before you see all the fancy options that are available to you. If you just start playing with all the options, you will fail to target your particular audience and you will create ads that apply to no one in particular.
You will want to know what product or service do you want to promote and who are you targeting? Do you want to advertise to a cold audience or a warm one? How will your audience use your product or service and what will be there pain point? Will your audience have any objections to your advertising, and if so, what are the objections? What is the goal of your advertising campaign, and can you meet that goal?
What do you want out of the campaign, leads, awareness for your brand, site traffic, sales, or something completely different? You must have answers to these questions before you even begin your campaign.
2. Choose Your Objective
You will want to know what your objective for your advertising before you get started. There are many objectives and choosing the right ones will help to lower your cost-per-click, or CPC, and raise your results. Some objectives that you can choose from are brand awareness, reach, traffic, engagement, app installs, views for videos, generation of leads, messages, conversions, catalog sales, or store visits. No matter what, you want objectives that match your campaign goals.
You can also do some research to see what other objectives there are to choose from. This is a good site that you can look at for campaign objectives. This site will give you more ideas and help you to choose the right ones.
3. Target Your Audience
It would not do you any good to advertise if you did not have a target audience to advertise to. Know your audience and then target them so that you can get the most out of your advertising dollar. You can make a customized audience that you can target a specific demographic or those who have interacted with your email or Facebook. You can also target a lookalike audience that is similar to your custom audience. You can also do location or interest targeting to get to an audience that is not following you yet.
4. Where Do You Want Your Ads to be Displayed?
You will need to choose where you want your ads to be displayed, and there are many choices. You can choose to display them on just mobile devices, just desktops or laptops, or a combination of both. You can also choose to display them on Instagram and the audience network.
5. Set Your Budget
Next, you will need to determine how much you will want to budget for your ads. You have many options here, as well. You can choose a daily budget or lifetime budget, schedule the ads, then select a way to optimize your ad. You can have your ads run all the time, or just during certain days, or certain times of the day. You can also schedule them to start at a certain date and end on a certain date. These are all ways that you can make a budget for your advertising campaign.
6. Choose Your Ad Format
There are also many choices for your ad format and choosing the right format can get you the audience that you want. You can choose single image ads that are just that – one image on the ad. You can also do video ads and have a cool video to display your product or service. You can do carousel ads that can combine image ads and videos. There are also canvas ads and collections that you can use to optimize your ad campaign.
You can do some more research to see which kind of format would be best for you. The site here has more ideas for you: https://www.investopedia.com/terms/s/social-media.asp. You can see which advertising format works the best for you.
7. Details
Do not forget the small details, such as adding copy and add calls to action and URL descriptions. There are more details that you can find online to help you with your advertising campaign.
8. Monitor Your Ads Closely
Once you have started your campaign, watch your ads closely so that you can tell if they are doing what you want them to do. Watch your CPC because it can increase if they see that they are too frequent. You also may see that the ads are not doing as well as you expect, and you can change them to fit your needs.
These are just a few tips for you, if you need to have more information, you can call or message Facebook directly and they can give you that information. There are other helpful websites that can give you information, as well, just be careful that they are reputable sites.
