The winter holidays are a unique time of year when you have many opportunities to connect with customers and bring them to your website. From sales on your goods and services to fun holiday promotions, it’s a time when many individuals and families are spending money. Overall, the energy of the holiday season can bring people to your website, and it’s a way to think of campaigns to run to garner interest from your user base.
But, after the holidays are over, you might notice things feel stagnant. After spending money over the holiday season, many people are looking to save in January. So, it’s generally a time of year when companies report lower sales. It can also be a time of year when companies are looking to reign in their spending.
Engaging Customers In January
Suppose you’re looking for ways to engage customers after the holiday season. In that case, you may have to think outside the box and find creative workarounds. However, while January might not be the time of year when you get the most interaction and sales, you can still find ways to invigorate your brand and boost traffic to your website.
Check out some ideas from this Long Island search engine marketing team that are proven to help increase your web traffic after the holiday season.
Tip 1: Focus Less On Sales And More On Engagement
Some months of the year will be less profitable. Hopefully, you were able to make a bit more over the holidays to sustain your company during the lull of January and February. But this expected slowdown doesn’t mean you shouldn’t work on building your customer base and retaining your current customers.
Instead of focusing on getting lots of sales through promotions and discounts, you can use this time of year to tighten up your marketing strategy and build your brand. Write blogs that help reach more people than usual by creating exciting posts that are relevant to your industry. Or consider ways to personalize your brand and help your audience connect.
Tip 2: Switch Things Up
If you feel your marketing approach could be better, the new year is the ideal time to try some new things. While you might not want to make significant changes all at once, now is the time to do some testing. Take advantage of a time when you might not get as many orders, and your employees have extra hours. You can use this spare time to brainstorm new ideas and test them out.
Tip 3: Upgrade And Fix Website Problems
When things are slower on the sales side of the business, you can focus instead on fixing problems. To help improve your website and rank higher on Google, take time to clean up your existing content. Make sure that you don’t have any broken links. Go through your website and add internal links or more robust keyword phrases. These are just a couple of straightforward ideas.
If your site needs to be updated, consider upgrading the layout or adding better graphics. These changes will make your website more usable for customers and increase your SEO rankings. January could be the perfect time to make these changes, and you’ll see the results year-round.
With these tips in mind, you’ll be able to harness the new year lull to revamp your website and build your brand. Take advantage of the rest of the winter months and see them as an opportunity for company growth.
