Did you know that SEO is the top priority of 61% of marketers?
You’ve been told that international SEO is important, but you’re not sure where to start. It can be difficult to figure out how to adapt your SEO strategy when your target audience changes from country to country.
But don’t worry. Keep reading because this international SEO checklist will help you make the necessary changes so that you can reach your target audience no matter where they are in the world.
1. Do Your Keyword Research
The first step is to do your international keyword research and find out which keywords are popular in your target country. You can use tools like Google AdWords Keyword Planner or Ubersuggest to find this out.
2. Optimize Your Website for the Right Keywords
Optimizing your website for the right keywords is essential if you want to attract visitors from a specific country. You do this by including the relevant keywords in your website’s title tags, meta descriptions, and H1 tags. By doing this, you will make it easier for potential customers to find your website when they search for products or services that you offer.
3. Use Local Hosting
When it comes to hosting your website, there are several factors to consider. One important factor is your target audience. If you’re targeting a specific country, it’s a good idea to use local hosting. This means that your website will be hosted on a server in that country, which can help improve your website’s load times and SEO ranking.
In addition, using local hosting can also help to ensure that your website complies with the laws and regulations of your target country. However, it’s important to note that local hosting is not always possible or practical, so you’ll need to weigh the pros and cons before making a decision.
4. Submit Your Website to Local Directories
One way to improve your website’s SEO is to submit it to local directories. This helps Google understand that your website is relevant to people in that particular country and should be ranked higher in search results. For example, if you have a website about traveling to Italy, you would want to submit it to an Italian directory.
Doing this not only helps improve your website’s SEO but also helps increase its visibility and reach. In turn, this can help you attract more visitors and potential customers to your site. So if you’re looking for ways to improve your website’s SEO, be sure to add local directory submission to your list of strategies.
You can also buy backlinks to help boost your rankings faster!
5. Use Hreflang Tags
If you have a multilingual website, then hreflang tags are essential to help Google understand which version of your website is targeted at which country. By including this information, you can ensure that Google serves the right version of your website to people in different countries.
Without hreflang tags, you run the risk of Google serving the wrong version of your website to someone in a different country, which could lead to a poor user experience. In addition, hreflang tags can also help you to improve your search engine rankings by making it easier for Google to index your website correctly.
Ready to Use This International SEO Checklist?
As you can see, international SEO is complex and requires a different approach than domestic SEO. Luckily, we have created the only international SEO checklist you need to make sure your website is primed for success in foreign markets.
Check out our blog for more articles like this on multilingual SEO and geotargeting SEO!
