If you have not considered going for SMS marketing as of now, then it is high time that you get it moving. With a momentous surge within the past couple of years, SMS needs to be a must-have addition into your marketing strategy. Right now, every business is jumping straight into this current bandwagon of SMS marketing and you can also be a part of it too. All you need to do is understand its importance first, and that’s it! Want to know why? Well, apart from the amazing cost-effective opportunity of SMS marketing, there are other remarkable advantages revolving around this marketing path which you should consider first. Once you have done that, things will definitely work out in your way!
- Instant form of delivery:
The deliverability of SMS is quite fast and within few seconds, if not less. It is not exaggerating to say that SMS is lightning fast. It is literally going to put the message into the pockets of your subscribers or purses, seconds within you pressed the send button. Primarily, the average time for all the SMS services and mobile carriers is less than 7 seconds, from the send panel to the receiving one. But, there are some other marketing based strategies available in the market, which are incredibly and mind blowing fast. However, none can compare to the swiftness level of SMS.
Before you try using SMS for your help, you need to learn more about the software interface, which will enable code to send messages through SMS gateway. Primarily known as smsapi, it is used for allowing web applications to not just send, but also receive text messages in an easy manner, through logic written for the standardized web frameworks.
- Your one-stop flexible platform:
You can try sending either a handful of messages to any targeted group or can plan to send thousands of SMSs to the entire list. No matter whatever plans you have made, you can always get in touch with SMS for answering your requirements. A greater form of SMS marketing service will make it rather easy to customize text message-based campaigns to the current need of SMS subscribers. You can always try creating that promotional message or just look for that quick industry update. For any of that, SMS seems to be the brilliant option lately. SMS has the power to mold itself in any need of your business. Moreover, there are some SMS services, which can well integrate into some of the other online marketing strategies.
- Going for instant opt in and out:
Thanks to the advent of the shortcodes, opting in and out of SMS stream has become so easy nowadays. Just like with any other objective or feature of SMS, it is instant as well. Unlike some of the other opt-in and opt-out values, there is another step available. Apart from entering the mobile number, you won’t need to address any personal information for getting this service. In the field of SMS marketing, you have to make the task quicker and simpler to opt out just like opt-in. This form of simplicity helps in keeping the subscribers satisfied and happy.
- Higher form of open rate:
When compared to any of the email marketing, SMS has already staggered into a high open rate solution. Almost all the SMSs sent will be opened and read. On the other hand, there are only a fraction of emails sent, which are read. Whenever the subscriber feels that buzz of a message or hears that sound, they will always look for it. There are some cases where text messages will be opened automatically but emails won’t. Subscribers always have this option to either open the email or keep it unread for a time.
- Higher form of conversion rate and promising reliability:
With the help of SMS, there you will have an incredible higher subscriber action rate. No matter whatever kind of SMS you are talking about like contests or promotions, there you will have more actions when compared to any of the other promotion or marketing strategies.
On the other hand, email marketing is good, but SMS marketing is quite reliable, to be honest. Unlike the email field, SMS does not have to battle against any kind of email filter or spam. SMS happens to be of a direct connection to the current customer base than any of the other forms of marketing strategy. You won’t find any barrier in this regard.
- Focusing on the short messages:
Even though, it might prove to be a challenge for some of the businesses, around 160 characters length of SMS is a rather boon for the field of marketing. It forces the businesses to be concise and clear with the messages they want to portray. Without forcing subscribers to just go through the unwanted content, which is not quite relevant, SMS can always get to point immediately and without any hassle. It helps in cut away the unnecessary points around here. To make the task quite easy for you, some sites are offering shortcodes for presenting that easy going two-way communication.
- Adding that cool factor to it:
Quite a large demographic of people have already abandoned email and have thoroughly and addictively turned their notions towards text messages for a reason though! You can always show the client list that you are updated with the latest technologies by sending some of your targeted promotions via text messages. It is a great way to present your company with that much-needed head start for winning battles. This form of service is widely popular among smaller businesses, whose main aim is to create a local buzz.
Get some limitless market potentials:
The points mentioned are enough to prove the advantages of SMS marketing and why every business should go for it. However, if you are looking for limitless marketing potentials, nothing can beat the importance of direct SMS marketing. As mobile phones and text messages are working hand in hand to help people communicate, there are virtually unlimited marketing potentials waiting for you to grab.