8 Killer Marketing Mantras for a Successful Growth in Business – The Industry Knowhow
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker, American-Australian Educator
True that; once you hit the right note and roll out a marketing strategy for the appropriate customer, the coveted Return on Investment is bound to benefit you with great values in the long run. Marketing is all about how you choose to tell stories, talk about your passion and convince your prospective clients to buy your products and avail your service without even trying too hard, or being forceful in your attempt.
Drafting a perfect marketing strategy is indeed an art that cannot be mastered overnight. It takes patience, farsightedness, and proper planning for successful execution of ideas. However, it’s not a rocket science either; just another developmental strategy that gets better with time, experience and expertise.
Here are a few effective plans and industry knowledge that can help you to step up the game in the near future. So, how about giving this blog a read?
Social media marketing strategy is something to watch out for
Do you know that there are around 3.02 billion active social media users across the globe, and you thought your business might suffer the pain of insufficient client footfalls in the near future? There are potential clients all across the globe, and when it comes to social media, you always stand a chance to ensure a strong clientele, only if you know how to make things work.
From going live on Facebook to promoting new products and posting Instagram stories or tweeting about all newbies in store, you can always find new ways to market your product and bring it right in front of your prospective clients via social media promotions, live updates and real-time campaigning. Talk about the cherry on top? Advertising on social media costs less. Therefore, you always have a chance to enjoy a higher Return on Investment.
Blogging has great potential when it comes to marketing and promotion
Talking of effective marketing strategies, blogging, in today’s world, has great potential in terms of ensuring successful business growth. According to a WordPress report, there are more than 409 million people viewing over 21.1 billion pages each month, and an estimated 70.5 million posts are published on a monthly basis. Thus, it goes without saying that implementing this strategy can help your business get the right exposure, necessary for timely growth and prosperity. You need to invest in your marketing strategy to see the results your are hoping for though. Content creation must be consistently high quality. A marketing calendar is an extremely useful tool in this situation as it helps keep you accountable and on track.
Moreover, involving in quality guest blogging can fetch you backlinks, which is nothing but an effective tool to gain more inbound links, directed towards your business website. Moreover, successful backlinking determines the overall popularity of your website. And in today’s world, website popularity and exposure are keys to the successful expansion of any progressive business.
Try B2C marketing strategy to gain the best consumer knowledge
This is yet another effective marketing strategy when it comes to determining business growth and prosperity. It’s almost a known fact that consumer is the king and you cannot expect to run a successful business without knowing your customers and reading their mind. This is where the Business to Consumer marketing strategy comes into play.
You need to gather enough data and gain consumer knowledge regarding the things they like, types of products and services they prefer to buy, social media presence and the likes. If your business model aims at marketing its services and products directly to its customers, then this is one marketing strategy you can always consider counting on.
Paid media marketing has great scopes as far as business growth is concerned
Talking of rapid business growth and the right kind of marketing strategy to be implemented in order to make your trade flourish, the paid media marketing strategy certainly gets a special mention. Even though you need to keep aside a separate fund to be invested in the paid media advertising, there’s nothing like roping in the best marketers and paid media advertisers of the world to help your business grow and flourish. Paid media advertising comes in various forms.
From Billboard advertising to displays and Print Ads, and Television commercials to radio broadcasts, you can choose any of these strategies and incorporate the same during product promotions. Most importantly, you need to assess your business model and decide whether the promotions to be made would fit best for a print ad, paid search or display advertising for instance.
Embrace email marketing as the key to substantial lead generation
According to a 2018 marketing statistic, it has been found that 86% of entrepreneurs prefer to use emails as a mode of communication. Therefore, it’s time for you to catch up with the pace. The idea is to rope in prospective clients to subscribe to your email notifications. Once you have users subscribing to your emails and newsletters, you could stand an immediate chance to promote your services and products via an effective marketing channel.
The primary benefit of incorporating email marketing strategy is that you get to send commercial messages to a large group of people quite easily. All it would take is a single click of your mouse button, and you can have your message or promotional updates broadcasted virtually to your potential group of consumers.
According to a statistic report, it has been estimated that there will be more than 3.8 billion email users before 2019. This makes it all the more evident that leveraging the potential of email marketing is likely to fetch you the coveted return, even if you could manage to persuade half of the estimated email users by the next year.
Opt for B2B strategies for effective business to business marketing
This is yet another mentionable marketing strategy that can help your business grow. In case your organization and its products and services aim at targeting other business and organizations to market what’s in store, or in case of wholesaler selling to retailers, a Business-to-Business marketing strategy might just prove to be an effective step for your trade towards success and growth.
However, it is also to be noted that a B2B marketing strategy involves several crucial aspects and marketing essentials associated with it. From in-depth market research and client identification to have a responsive and high-performance website, and ensuring effective on-site and off-site SEO, there are umpteenth ways to build a perfect B2B marketing strategy, provided you have the right knowledge and industry expertise, necessary for ensuring utmost profitability in the long run.
Launching referral programs for your existing customers is an equally effective strategy
Do you know that the lifetime value for new referral consumer is 16% which is more than the non-referral counterparts? And about 92% potential consumers are of the opinion that they trust referrals coming from people they know. Talking of effective marketing strategies to help your business grow and something that works well for the trade, you can always consider counting on the potential of implementing referral programs.
You can offer your existing consumers discounts and seasonal deals for referring your products and services to the new consumers in the block. Once you would make incentives, payback offers and credit points available to your existing consumers as part of your referral program, chances are that they would feel more motivated and driven towards roping in new consumers with every passing day.
You cannot afford to miss out on implementing SEO strategies
If we are to talk about statistics, in the year 2017, search engine giant Google accounted for 79% of the entire desktop search traffic worldwide, followed by Bing at 7.27%, Baidu at 6.55%, and Yahoo at 5.06%. While it goes without saying that the key to successful business in today’s world is primarily a well-organized and responsive website, one simply cannot afford to miss out on prioritizing SEO efforts.
From website ranking to fetching your business the right kind of digital exposure, implementing an ideal search engine optimization strategy for your trade can make things digitally enhanced, smarter and more convenient for your consumers to search for the product or the particular service on the internet. As a result, you will be able to make your business website search-friendly, thus, creating enough scopes for your trade to rank up in terms of digitization and virtual popularity among a larger base of client.
Before I wrap up, here’re a few more things that I have to share with you. Now that you are aware of all ideal marketing strategies that can be implemented depending on the type of business or the consumers that your trade would target, here’s a summarized version of the entire chunk mentioned above. Have a look.
- Opt for Social Media marketing strategies in case your business mostly deals with and targets a younger group of customers.
- Get into quality blogging if you are looking for backlinks and online promotion of your website, services and products.
- Implement B2C marketing strategies for a fairer knowledge on consumer behaviorism.
- Use E-mail marketing strategies in order to ensure substantial lead generation by targeting a large group of potential buyers.
- Strategize B2B marketing methodologies if your trade aims at targeting other businesses and organizations for wholesale selling to retailers.
- Referral programs are equally helpful when it comes to retaining old customers and roping in the new ones at the same time.
- Last but not the least, prioritize Search Engine Optimization if you wish to level up your online business and ensure sufficient digital exposure for it in the long run.
So, the next time you are planning a brainstorm session with your fellow workmates in order to come up with an ideal marketing strategy that would work well for your business, do not miss out on referring to what’s been talked about here.
About the Author
Alvin Hopkins is an experienced digital marketer associated with Assignment Help for the past 3 years. He’s also a social activist and has been a part of several social awareness campaigns in the past.