Designing a website takes a lot of programming and graphic designing. It is not just a task of website developers. Designing is a work of aesthetics, and to make your website visible to more and more audiences, your organization must practice the best SEO.
SEO stands for Search Engine Optimization. Optimizing your SEO helps to increase the visibility of your website on search engines. With better visibility of your site, you will attract more potential customers to your business.
SEO and web design go hand in hand. Both are equally essential for your business to grow. A good web design and optimized SEO practices will help you get the right kind of attention and increase your rank on the search engines. A search engine does not rank a poorly designed website on its top list.
Why is a web design necessary for SEO?
There are several reasons why good web designing is essential for SEO. The primary cause is to help your business grow in the right direction. SEO web designing is a crucial part that a majority of digital marketers overlook.
Let us look into the reasons why web designing is essential for SEO.
- To Attract Valuable Traffic- With a lot of promotion and monetary investment, any business can get considerable traffic. But, getting traffic with potential customers is more important than getting just colossal traffic on your website. Therefore, when you design your website by optimizing SEO, you are more likely to convert all that traffic into potential customers. All you need to do is incorporate features, style elements, texts, and images that appeal to your target audiences. The developers, designers, and programmers will have to do extensive research and testing to achieve this.
- To Increase Organic Search Traffic- It is without a doubt that the first page of any search engine result takes most of the traffic. Maximum people prefer and find answers on the organic development of a search engine. Therefore, designing a website with optimized SEO helps you get on top results of a search engine. Being on top of the search result proves that your website is the best to answer any query. All the top-ranked search engines like Google continuously improve their algorithms to make the best website on the top.
- To Get the Right Kind of Attention- More than eighty percent of people check online business reviews before buying a product or service. With effective web design, you can get the best reviews. Moreover, with better web design and optimized SEO, the visibility of your website will increase on search engines as well as everywhere online. Using best SEO practices will allow people to share your website on social media directly from the site easily. With increased visibility on social media, the possibility of leaders from other industries taking notice of your product and services also increases. They might also link or share your content which will help you get more attention and increase brand awareness, traffic, and revenue.
- To Align with the Need of People- Designing a website optimized for mobiles with a different layout is also essential. Mobile searches account for almost sixty per cent of the total traffic on the internet. In case your website is not optimized for mobiles, it means that you will be sling the steam pretty quickly. Make sure that your developers create a different layout for mobile users that functions well. It will boost the traffic on your website and SEO. Enhancing the mobile SEO is much more critical as compared to a desktop or laptop layout. It helps potential customers to interact with your store from miles away.
- To Get Most of Your Marketing Budget- Website SEO is essential for ad campaigns and online reputation. Before you achieve organic traffic from search engines, your business website’s maximum traffic is from the ad campaigns on various social media platforms. However, you cannot solely depend on these ad campaigns as they are very costly in the long term. But, at the same time, you cannot stop these campaigns, as the traffic on your website will completely stop. It is when an optimized SEO website works magic. As soon as you start practising the best SEO optimization and web designing, most of the traffic you will attract will now be organic. Hence, you will not have to invest in inexpensive ad campaigns anymore.
How is SEO affected by Web Design?
As mentioned earlier, both SEO and web design are essential parts of every online business. They both go hand in hand, and every online business is not complete without them. There are many different ways by which SEO is affected by web design. A good web design is easy to use, and every search engine prefers such user-friendly websites over others. Therefore, a good web design and optimized SEO make it easier for the visitor and the search engine to navigate your website.
Let us look into some significant reasons how web design affects SEO.
- Response speed- To increase the ranking of our website on popular search engines like Google, your website needs to be bug-free. The time taken to download the website’s landing page determines whether the visitor will be staying on it or not. If your website’s opening page speed is fast and the visitor is happy with it, they will visit again and tell other people about it. However, if your website is designed with flash plugins, heavy images, and other unnecessary messes, the downloading speed of your landing page will decrease. For this reason, you might lose a lot of traffic and good reviews.
- Easy to Navigate- It is better to design your website that can be easily navigated by the search engine as well as the user. We live in a generation where websites act as the face of every business. How easy-to-navigate a website you have made allows the search engines to determine your ranking on the search engine. This organic search will result in traffic and conversion of your website. Your website can be a big turn off if your navigation process is not user-friendly. Your web design must intrigue users so that they stay longer on it. Hence, the better your navigation web design, the better rank you will get on search engine results.
- Mobile-Friendly- As mentioned above, most of the traffic that any website receives is from mobile phones. Maximum people search on their mobile phones before they switch their research on desktops or laptops. Therefore, it is essential to make a different layout that is mobile user-friendly. Moreover, designing a mobile-friendly website allows the search engine to increase the rank of your website. You need to add some features like easy to navigate, content, and mobile-friendly layout on your website to improve your organic traffic and ranking on the search engine.
- Pop-up ads- You might have experienced this as you visit several websites. As soon as you visit the website’s landing page, you get several pop-up notifications and ads. Many times users leave your website, and search engines like Google note it. It shows that the visitor might not be happy with your website, and it allows the search engine algorithm to decrease your ranking on the search engine result even further. Therefore, while designing your website, make sure that you use a fewer number of pop-up ads.
- Information- One of the most important parts of every website is the information it provides through the published content. It is best to provide answers to the customers in the easiest way possible. If the visitor will enjoy the reading experience on your website, it will help you increase non-page time and engagement rate along with a low bounce rate. Therefore, all these factors will give a combined effect on the search engine ranking of your website. The best way to provide your visitors with impeccable reading experience are-
- Choose a light or white background, not dark.
- Leave maximum white space and use a bigger font size.
- The font style should be easy to read.
- Use short sentences and paragraphs. Divide your content into different parts, subheadings, bullets, etcetera.
- Use visual representation related to your content in the form of images, graphs, or videos for a better user experience.
Conclusion
Initially, SEO and web design were two separate aspects of an online business. But now, the lines are blurred and web design has a great impact on SEO. All the factors mentioned above play a vital role in the ranking of your website on the search engine. If your website is not easy to browse, then there will be no traffic and no business. A bad web design can have adverse effects on the ranking of your web page on all the search engines. Therefore, a well-designed website will ensure that the user or visitor will get a better user experience while on your website. In current times, both web design and SEO are interlinked and they both combined make sure that your website ranks higher on the search engine.
About the Author
Mandeep Singh, the founder of SEO Discovery, the leading SEO company is an experienced campaigner in the field of SEO marketing and the arena of digital selling. Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.
