Content creation is a significant way for affiliate marketers to connect with their target audience and achieve sales. Anyone can write a short promotional essay, but there are certain tips and tricks when it comes to writing affiliate marketing content.
According to recent reports, a well-crafted affiliate marketing campaign can boost revenue by 30%, with 15% of all digital budgets being spent on affiliate marketing. Both small businesses and large corporations around the world are making good use of affiliate marketing, but it does require careful planned writing on your part as an affiliate marketer.
Constantly improving your skills is something very important for this niche. Whether you are new to content writing or an experienced marketer, these tips are bound to help you learn something new. Here is a guide on how you can write the best content possible for your affiliate marketing needs.
Benefits of Affiliate Marketing
Affiliate marketing is a type of marketing that truly benefits both the company and the marketer. Based on published reports, 16% of online orders are driven by affiliate marketing, with 81% of brands worldwide using affiliate marketing as of 2021. 38% of those agree that affiliate marketing has become their best strategy for acquiring customers, with US customers accounting for 68% of affiliate marketing traffic.
Apart from getting exposure, the marketer is being paid after a sale had been made through the content they have created. This means that they need to be good at presenting a product or service and making it desirable.
A common example of affiliate marketing can be seen on social media, where influencers get a commission whenever they sell a product they advertise. Not only do they get exposure through the company they work with, but they don’t have to be limited to only working with one company. The better their promotional content, the more contracts they can sign.
The fact that both sides get exposure is very important as well. Since the marketers work in one particular field, they will only work with companies that have similar products to promote. By sticking to one niche, they will build trust with their audience, as they will be considered experts in the field. In addition, they get to constantly build this audience with more people who will truly be interested in this niche.
When it comes to the company that is looking for an affiliate marketer to work with, this type of work relationship can also be helpful. Smaller companies might not have the funds to pay a larger influencer for a big promotion. An affiliate marketer will be paid after a sale has taken place. Therefore, the company can easily give them their share without having to pay anything in advance.
This also means that the risk a company will face is rather low. Since there is no financial commitment in advance, smaller companies do not have to worry about getting scammed. All things considered, this is a safe and cost-effective way for companies to promote their products and services.
Lastly, another great benefit is that building an affiliate marketing campaign is a lot quicker and simpler than any other campaign. The effort from the company’s side is truly minimal and also the more experienced the marketer, the easier the job on their part. The following tips and tricks will help any marketer achieve just that.
1. Do your Research in Advance
To be able to sell something to a certain group of people, you need to do enough research in advance. This research includes a lot of different aspects which can vary. The most important thing is to know your target audience well. This includes the people you wish to attract through the content you create.
Any experienced writer will make sure to research their target audience first. Some things you need to look out for are their geographic location, their gender, shopping habits, and other pieces details. The more you know about the people you are trying to attract, the higher your chances of producing quality content.
You can ask the company you write for to give you more insight into their target audience. They should easily be able to obtain information through their social media channels and website. This information can help you get a peek into their shopping habits, so you can better understand what to focus on. As a result, your written content will be more likely to catch the shopper’s eye and motivate them to make a purchase.
2. Know your Products and Services Well
Another very important thing you need to do to write great content is to know your products and services well. If you want to be able to sell something to the best of your ability, you need to be able to know everything about it. This is crucial to building trust with your audience and showing them you truly believe in the product and services you are selling.
You can achieve this in a couple of different ways. The first and most effective way is through trying the products and services yourself. In most cases, the company you will work for will give you a copy of the product you are supposed to promote. You should make sure that you use this opportunity to experience using the product for the first time and seeing what questions arise.
If this doesn’t happen in your case, you can still research the product or service online. You can look at the specifications of the product on the company’s website and read reviews. While this might not be as helpful as trying the product first hand, it can still help you out. A good marketer should be able to learn to write about a product as if they have been using it for years.
3. Always Keep your Niche in Mind
For every successful affiliate marketer, current trends are a huge selling point. The more informed you are about trending items and services in your niche, the more likely you are to generate sales. While you might need to work on promoting certain products for a business, you can always tie them to something trending.
For example, if you are promoting clothing items, you can tie them with current fashion trends and make them more appealing. You can even use social media trends such as videos seen on TikTok to make your products more appealing. Anything that is trending on the internet can be used as a means to make your written content more eye-catching.
This tactic applies to every industry and niche. By doing the right research and following influencers on social media, you can easily keep up with these trends. You can then use them in any way you consider better and enhance your content organically. These are great tools to use when you want to always stay in the loop of things.
4. Proofread and Edit your Content
One of the things many people don’t think about is the result of their writing. While the content might be well-written and up to date with current trends, there might be plenty of grammar and spelling errors. These can greatly reduce the quality of your content and make it appear less professional in the eyes of your audience.
Oftentimes, readers will not take seriously the advice of a writer that hasn’t proofread their content. This might sound like an exaggeration, but it can easily be understood with a simple example. A piece of written content that is well-written and polished looks more professional than one with errors. These can make the reader feel like the text was written like a robot. Much like the half-correct translations automated websites have to offer.
The good thing is that this is a mistake that can easily be fixed. There are plenty of free tools and services out there like Grammarly and Hemmingway Editor which are made for this purpose. You can easily use them to correct all the spelling and grammar errors and polish your written content before publishing it.
5. Write with Honesty
Honesty is one of the most important qualities for an affiliate marketer that wants to build a genuine connection with their audience. If the people that read your reviews cannot fully trust you, you will not be able to sell the products you promote. This means that you should never sugarcoat anything more than necessary.
It is perfectly logical to hype a product that is truly amazing and that you love and recommend. This cannot happen for every product, though. In most cases, the customers will expect you to be honest about certain details that can negatively impact their experience with a product. At the same time, this does not mean that you should speak about any product in a truly negative tone.
Your ultimate goal is to be able to sell that product to a potential customer and make it sound appealing. There is a very thin line between mentioning a negative characteristic and making the product sound unappealing. This comes through experience and a lot of careful consideration when it comes to the tone and the words you use in your written content.
Mentioning a flaw or something you didn’t love will only help your audience trust your words with more ease. They will know you are not likely to hide flaws from them or lie about a product’s qualities. Also, it will leave less space for customers to throw blame at you for not preparing them for a certain quality of a product. As long as you mention it in the right tone, you should have nothing to worry about.
6. Put Enough Detail into Your Writing
Whenever you create written content for a product or service, you need to put as much detail into what you are describing as possible. A great way to approach this is to think that you are describing this product to someone blindfolded. How much detail would you need to put into this description so they know exactly what to expect when they open their eyes?
This description can include details about the packaging, quantity and ingredients, the smell and feel of the product, and anything else you can think of. The more you can turn your written content into an experience for the customer, the easier you will be able to sell it. The reader needs to feel like they have already tried the product after they are done reading your content.
A great idea is to enhance your written content with images and videos of certain details you would like to emphasize. This way you can enhance their reading experience and make them more excited about the product. If they feel excited to test certain aspects of it out, they will be more likely to make a purchase.
7. Showcase Your Products Through Stories
Storytelling is very helpful in content writing for affiliate marketing, as it can help create a connection with the reader. When you are presenting something to someone, you want them to believe this product can change their lives. By sharing a story on how this happened for you, you are way more likely to convince them.
The story doesn’t have to be dramatic or crazy for it to be good enough to share. It needs to be believable and able to evoke emotions in the reader. For example, you can talk about how a service you used as a beginner marketer helped you land your first big contract. By starting with such a story, you are more likely you get the potential customer to continue reading.
Sometimes, this is all you need to make someone pay attention to a product or service. By using the right story at the right time, you can make a big difference in your sales. Just make sure that you don’t create stories that contradict each other or that seem too good to be true. The story that sells the best is the one that is the most believable and applicable to everyday scenarios.
8. Don’t Use Just One Method of Content Creation
Writing great blog posts is usually one of the ways affiliate marketers share their opinions on products and services. Apart from that, there are plenty of different ways for you to use written content to your advantage. Thinking outside the box will always help your promotional strategies become a bigger success.
In our day and time, social media platforms offer marketers an amazing way of sharing their thoughts with their audience without delay. This type of content can be either created on the spot or can be prepared in advance. If you wish to create something on the spot, you can share a picture or video of your choice with an appropriate caption.
This is where you can write information about the product depicted in a way that can instantly help you attract a customer. You can also plan and create videos where you will incorporate your written content. This gives you a lot of freedom to shape your written content however you wish and always use it to your advantage.
9. Remember to Ask for Feedback
Last but not least, something you can do that will help you improve your written content is to ask your customers for feedback. When someone has purchased through one of your links or after reading your posts, you can reach out to them. This can happen through social media, or even through the website your content was shared on.
It would be a great idea to send them an automated email with a short questionnaire where they can rate their experience. For example, you can ask them if they were satisfied with your presentation of the product. They should also be able to include a few sentences in case they were expecting more information on some aspect of it.
You can also ask for feedback and help from other writers in your field, friends, and coworkers. You should not be afraid of criticism and hearing something negative at any stage of your career. Feedback is there to help you correct your mistakes and help you improve. People with similar working experience to yours will be able to help you see where you could use improvement and what you’re truly good at.
Being able to receive feedback directly from the source can be very helpful. Not only can it help you improve the way you write, but it can also help you tend to the needs of your customers better. As a result, you will find it a lot easier to achieve sales with minimal effort.
Build Your Writing Style and Skyrocket Your Sales
While you might follow every tip to the best of your ability, you need to remember that affiliate marketing also relies on your unique style. This has to do with how you approach a potential customer and the way you present a product through your own experience.
The more naturally these things come to you, the better you will be in this field. Honesty is very important, and you need to be able to put the customer and their needs first. As long as you can tie the right product to the right customer, you will be able to turn your work into a huge success.
About the Author
Jessica Fender is a copywriter and blogger at EssayShark with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.