Four Tips For Global Email Marketing Compliance

There are many different businesses today that usually try to develop and grow. But some of them cannot achieve great results and others succeed in reaching their goals successfully. It happens because some businesses are not exploring new ways to promote and only old ones are used. But the old methods stop working and the results from them are not as good as before. That is why it is really important to develop your business and learn new information for its promotion in order to achieve the highest results and good sales.

Now there are a lot of various variants of business promotion and global email marketing compliance is one of them. This is a rather unusual and not very popular way to promote businesses, but it brings good results that will help you with your sales. Many companies do not use it, but they do it in vain, because they are missing a pretty good chance to develop.

This promotion method allows the client not to forget about your company and your services. And your business can communicate new information about new products and changes to its target audience using email marketing. Email marketing allows you to increase your company’s sales, make up-sales and repeat sales.

Based on the fact that this method is not popular, not many people know how to use it correctly. In order to prevent bad results, it is better to study the detailed information about this. Today we will tell you about four tips for global email marketing compliance.

Find Out Who Your Target Audience is and How it Benefits You

Each person has his own character and temperament and each has his own demeanor. This manifests itself not only in life, but also on the Internet.

Modern people spend a lot of time on the Internet and cannot but show their character traits. Because of this Internet users can be roughly divided into 3 large groups, depending on their purchasing power:

• impulsive (40%);
• social (15%);
• logical (45%).

Each type has its own characteristic behaviors, and we will now discuss each of them because each of them can bring sales and success to your business. Different groups have different principles for choosing products to buy. And in order to successfully make sales, it is important for business owners to know about each type of person.

We will start with people of the impulsive type. Their characteristics are presented here:

• They react well when you point out the pros straight away
• They want to get the most important thing right away – what, where, how, why we need to order from you.
• They skim through sentences, pay more attention to headings, bullets in the text.
• For them, it is better to use large and bright buttons, or noticeable calls.
• They do not like long, complex shapes – it is ideal to use short ones.
• They are attracted to everything that creates an amazing effect.

The next are people of the logical type. Their characteristics are presented here:

• They need clear and understandable descriptions of the sentences.
• They study signatures, photographs, and nuances in detail.
• They pay special attention to literacy, design, and order.
• They often look at blocks of the “Questions and Answers” type.
• They trust when there is a landline phone in contacts and mail on a branded domain is used.

Despite the fact that their percentage is higher, they are not so active in this type of promotion. They do not bring as great and successful results as the last type.

The last type is social. It is the most important in this type of promotion, so we will discuss this in more detail. These people respond best to emails.

For such people, public opinion is the main factor in making a purchase decision. It is important for them to read the reviews of your customers and leave their own opinion after that.

Often people contact you after:

• Watching videos on Youtube;
• Communication with technical support in social networks;
• Reading reviews on Yandex Market;
• Recommendations from famous bloggers.

In addition to their high purchasing power, these users are also very fond of recommending and praising purchased products. These are the most loyal fans and the fiercest enemies. Attracting and working with socially oriented users is the most successful strategy for the development of an online store.

Other types of people may also buy your products, but this one is the most active. This is why you should pay more attention to this group of people, but still do not forget about other humans of the different types.

Based on this fact, you should set up your mailing list. Attract this type of person the most. Then your work will give the best results.

Email Distribution and Promotion of Your Business with the Possibilities of Social Networking

In the modern world, social networks occupy an important place in people’s lives. They are very often used by internet users, so you can make good profits with them. But you need to use them correctly.

Promotion of the video from Youtube:

Youtube is the second most visited search engine in the world. Videos are much easier to get on the first page of Google and Yandex (due to the great trust of search engines in this service).

A lot of people use it nowadays. That is why it can be used for promotion of your business.

The main factor of getting into the TOP of youtube search results, followed by Google and Yandex, is the surge in views immediately after the video is posted on Youtube servers.

Immediately after the video is published, send your subscribers an invitation to watch a new video, and you can easily gain hundreds of views and get a huge number of new potential customers to your site.

Promotion of an account on Yandex.Market:

This platform has a big audience of users from all over the world. That is why it is relevant for promotion of different businesses.

The more you care about the customer, the higher the quality of service, the more products that customer will buy. Isn’t it?

Immediately after purchasing a product, your client receives a survey letter:

If the client gave 4 or 5 points, immediately after the survey, invite him to rate the store on Yandex.Market. According to statistics, 5% of survey participants are happy to write praise and give high marks on product aggregators.

If the client gave a bad rating, then invite him to share the negative experience with you. This will help improve the quality of service and avoid negative online reviews.

Community promotion on social networks:

This method will be the most relevant and most effective, because nowadays social networks are at the peak of their popularity. Almost every Internet user uses them. do not miss the opportunity to promote your company and its products or services very well.

With the help of a simple combination of “subscription page + links in the letter”, you can significantly increase the number of active users of communities in the social network.

This is done as follows:

• Immediately after confirming the subscription, invite the user to join your group;
• In each letter, sign with an invitation to join your communities;
• Use interaction. The easiest way is to arrange a group vote. Thus, the value of your group will increase significantly in the eyes of your followers.

Use these methods to post on social media, and the results of your work will be great because social networks are the most relevant platforms on the Internet today. A large number of people use them, and you have a greater chance of improving your business.

Direct Sales Using Targeted Advertising

In all major social networks, it is possible to download a database of e-mail addresses of your subscribers. The system finds the intersection of e-mail addresses and profiles on the social network, and you have the opportunity to display ads on them. This marketing method is called “retargeting”.

By serving ads to your audience, you:

• significantly reduce the cost per click (up to 3-6 rubles per click);
• increase the conversion of your pages;
• increase interest in your products and services;
• improve your brand and increase the number of referral sales (because you remind your customers of yourself all the time).

Thanks to retargeting, you can increase your sales 5 to 7 times without much effort. The only drawback is that the base is quickly “burned out” (CTR falls, and the cost per click rises), and advertising has to be stopped and redone from time to time.

This is a rather complex process that most often requires the intervention of a professional. But the productivity of this tool will be decent and fully justify the money that was spent on it.

Pay a Lot of Attention to the Appearance of Your Message

The first thing a person pays attention to is the appearance of your letter. If it doesn’t catch his attention immediately, he will close it and not read it. Thus, you will not get the result from the mailing.

There are some rules for creating the correct formatting of messages in an email. And we will share them with you:

• Thoughtful subject line. Tell the reader why they need to read your letter right now. The subject line will determine whether your message is read or not. Therefore, intrigue the reader, hint that he should open your e-mail right now.
• Address one reader. When you write a letter for your mailing list, introduce your most loyal subscriber and address it to him. Do not write to a group of people at once, write to your reader, make it feel that you understand your client.
• One idea for one newsletter. Do not overwhelm your followers with a vinaigrette of a wide variety of topics. Pick one idea, one product and develop it in the newsletter. In general, subscribers can be offered a transition from one mailing list to another, but do it harmoniously by proposing a new topic.
• Multifaceted content. Diversify the information you send to subscribers – today it can be emails, tomorrow a video, the day after tomorrow send downloadable content (this involves).
• Title. Experience in email marketing shows that the subject line and its subject matter determine whether the email itself is opened. Therefore, use a catchy email header.
• The introduction sets the tone for your entire letter and determines whether the letter is read or not.
• Short letters and lines. In order for your subscribers to read your long messages, they need to be accustomed to this. Plus, not all people like to read long texts. But in order to guarantee to reach a large part of the audience, it is better to write short letters and use short lines, this way the information is perceived more easily.
• Your own style. Have you noticed that different mailings on the Internet are similar to one another? Because they do what they are taught. And where is the person who writes these letters, where is the person herself? Develop your own style, do not be afraid to show yourself, go on stage, your people will stay with you.
• Keep it simple. When you write your letter, pretend you are talking to a close friend in the kitchen over a cup of coffee. To create an effective email campaign, you need to be understandable to your audience. Be transparent and open. Write in simple words, as if you were talking to a close friend.
• Sell less. Sales should take no more than 30-40% in your emails, otherwise you will lose subscribers. Let’s provide more motivating and inspirational material and educational, useful content.
• Letter design. Pay attention to the design of your letters. Isn’t it too simple? Or is he too overwhelmed? Always make sure your emails are harmonious and your content is orderly. This will make you more efficient than sending out rare emails overloaded with both content and design details.

At first glance, it seems that this is a waste of time and all these points do not mean anything. But in fact, a lot can depend on them.

Take the time and make your letter according to all the above rules so that it is not closed, but read. By following these guidelines, you can make your letter interesting to the reader. And then there will be more views and responses from him. Accordingly, the results of your work and the number of sales will improve several times.

Conclusions

You must remember that your best audience is socially active users. They are responsible for generating new customers through referrals and building brand awareness. Therefore, pay more attention to them while promoting.

You should use email marketing to promote videos and accounts. This will help increase the lazy conversion of users who, when making a purchase, are guided by reviews of other people on third-party resources. Do not forget that social networks are platforms where users are very active in sharing opinions about something with each other.

You can upload your client base for targeted advertising and direct advertising to your site and you will receive a large number of additional orders with it. It is tricky, but it is definitely worth it.

Pay enough attention to the appearance of your letter, because the further actions of the user depend on this. This letter of yours will be attractive to him, he will be interested in your services or goods. If he doesn’t like the letter, he won’t do it. Because of this, the appearance of the letter is very important and you should try very well on that.

Global email marketing is a good tool to improve your sales and grow your business. But the most important thing is to use this promotion method correctly, then it can really help you a lot. Be careful when setting up this method, because even small, at first glance, nuances can play a huge role.

Follow the tips in this article to get the most out of your email campaigns. Then your sales will increase, and your company and business will grow and gain popularity among customers.

It is best to turn to a professional who knows his job and knows how to set everything up correctly to achieve the best result. But, of course, it will cost money. But it is better to spend them in order to get a decent result, which will then be several times higher than your costs.

If you are a professional in this sphere or an upcoming marketer or a businessman or a blogger, this information will be very helpful for your activity. Use it wisely and it will deliver tremendous success in your company or business.

We hope that this article will help you solve the problems of your company and there will be no mistakes in your future actions to develop your business and increase sales. This will maximize your results.

About the Author

Veronica Cassidy is a young and progressive writer. She creates unique texts that will impress any reader. She is working for the company ICOholder. She approaches everything responsibly and creatively.