Email Marketing Archive

This is Why Email Marketing is Important for Your Businesses

5 / 5 ( 2 votes ) Nearly 70 percent of businesses engage in some form of email marketing despite the influx of newer marketing channels like social media, mobile applications, and push notifications. If you’re on the fence with using email marketing for your business, keep reading. This article discusses the importance of email …

Email Marketing: 16 Metrics You Should be Tracking

Email marketing may take some time to develop, and it is challenging to be an expert. There are many types of matrices to measure the success rate and how far the goal is. Have a look at these 16 metrics mentioned below, which you should be tracking.

How to Build Email Marketing Based on Cognitive Psychology

5 / 5 ( 9 votes ) There are two approaches to psychology – behavioral and cognitive. Cognitive psychology is a newer branch than behavioral, but it has grown in stature and popularity. In a nutshell, cognitive psychology is the study of how people think – their mental processes, how they process and remember information, …

How to Integrate Email Marketing with SEO

5 / 5 ( 8 votes ) No matter how much people try to convince you; email marketing will never go out of style since it aids marketers in generating revenue while keeping the expenses significantly low. Despite all of its benefits, it can never help your website when it comes to search engine’s indexes. …