If you’ve been not been keeping track of your affiliate marketing results, you’ve definitely been leaving big money on the table. By using the best affiliate marketing tracking tool you’ll be able to maximize your sales and results.
With affiliate marketing coming and staying, chances are it’s going to remain one of the best ways to earn a living online. Affiliate marketing is about recommending products and services to people and earn a commission once the people buy the products. There are basically three parties involved in this business model namely, the publisher, the merchant, and the customer.
The publisher is otherwise referred to as the affiliate marketers who market and promote the product in exchange for a commission. The merchant is the person selling or creating the product, while the customers are the end consumers who are being pitched for the product.
Why Tracking Affiliate Marketing Results?
With the U.S. retailers spending heavily on affiliate marketing, and considering the fact that affiliate marketing spending in the U.S. alone is expected to reach $8.2 billion by 2022, there is no doubt the earning potential in the business is limitless. As an affiliate marketer, you need a working tracking tool to keep a tab on your affiliate marketing results. Otherwise, you may not really know when you’re doing well or not.
Therefore, to successfully take advantage of the affiliate marketing potential, you need a reliable way to monitor your conversion.
Best Affiliate Marketing Tracking Tool
To make things easy for you as you’re trying to track your affiliate marketing results, we have waded through the market for the best tool to use. After all the sifting and testing, we narrowed our findings to this wonderful affiliate marketing tracking tool called WeCanTrack.
So, in this article we are going to walk you through the features and benefits of this tracking platform.
Ready to go?
Here is introducing…
WeCanTrack: An Affiliate Marketing Tracking Platform
What Is WeCanTrack All About?
WeCanTrack is an affiliate marketing solution designed to help affiliate marketers in the smooth running of their day-to-day business activities. As a click aggregation platform, it helps publishers or affiliates expand their business by offering them a place to integrate all their traffic and affiliate conversions in one centralized dashboard. This will help affiliates shift their attention from less important tasks and focus on more important tasks of maximizing their business promotion and marketing results.
Most interestingly, this software allows you to aggregate all your conversion and commission data in platforms such as Google Analytics, Facebook, Google Ads, Data Studio, Microsoft Ads, etc. All in all, WeCanTrack is an all-in-one platform for linking all your data in one dashboard.
How WeCanTrack Works
By Keeping Track of Conversion Data
One of the ways by which WeCanTrack works is by helping affiliates keep track of their conversion data. In that, the software aggregates your conversion data through various platforms such as Google sheet files, APIs, Scrapes, manual CSV, etc. This way, you can easily add all your affiliate marketing networks and Google sheet reports to have a clear insight into your conversion in one dashboard
Data Processing
Processing data from different sources can be difficult to do especially if you have to attribute those data appropriately using relevant parameters. WeCanTrack helps you collect an influx of data from different sources and structure them in one central dataset that gives you a clear summary of the data. You can get this done by connecting your website to WeCanTrack using the appropriate WordPress Plugin. With this connection, the software automatically embeds unique click IDs in your affiliate links and then attributes your conversion data to your traffic data.
Data Integration
With WeCanTrack already set up with so many marketing tools like Google Ads, Google Analytics, Facebook Pixel and Ads, to mention but a few, integrating your conversion and traffic data in the system is easy. You can choose to either integrate your data via the marketing tools for which the system is already set or you can use WeCanTrack’s Webhooks or API to integrate your data in your app.
What We Like About WeCanTrack
All Data in One Place
This is one of the most interesting about this software in that it saves you the time and stress of having to set up a manual report for your traffic and conversion data. So you don’t have to log in every time into different ad platforms or affiliate networks to monitor your conversion and traffic data. You can get all you need about your traffic and conversion in one place.
Funnel Optimization
Funnel optimization is about refining your sales funnel to get the most out of your customer acquisition, conversion, and retention. By leveraging the WeCanTrack data attribution capability, you’ll be able to optimize your marketing campaign as well as your website by analyzing your user behavior and funnel.
Audience Retargeting
Without accurate data on your leads, clicks, and conversions, you may not be able to know why your site visitors are abandoning your site. One of the amazing features of this platform is that it helps you see all data relating to your clicks, leads, and conversions. This helps you determine who your right audience is so you can retarget your content at them.
Campaign Automation
Paid advertising can be fruitless without targeting the right users. There are several ways to get it right with your ads such as using Facebook’s or Google’s machine learning.
Website Automation
WeCanTrack helps you analyze your content and product IDs based on performance. By using WeCanTrack’s API you’ll get a report about the performance of your content and product IDs. This helps you in sorting your content and product to know the one that is over-performing and those that are under-performing.
Automatic Affiliate Link Cloaking
Usually, affiliate links can be too long and less trustworthy for people to click on. With WeCanTrack and by using appropriate WordPress plugins, you can cloak your affiliate links and make them appear more trustworthy. How this software does this is by displaying your root domain instead of the affiliate marketing network’s domains.
Ad Blocker Circumvention
When your site users or readers use ad blockers, it may lead you to lose data and deprive you of the ability to identify the source of traffic. With this feature of the WeCanTrack software, you’re able to track completely all your affiliate marketing clicks and sessions. This grants you total attribution coverage for both your direct and organic traffic thereby circumventing ad blockers from denying you access to data.
How to Setup WeCanTrack
Getting started with WeCanTrack software is as easy as a breeze and there is a step-by-step installation guide provided on their website for you to follow. You can install the app via their JavaScrip tag or via the WordPress plugin. If your website is built on the WordPress platform (of course, it is the platform we recommend you use), you can get your WeCanTrack software up and running in a matter of few clicks.
To get started with the installation, you need these two things:
- A Website. This is a platform on which you are going to install the WeCanTrack WordPress plugin or place their JavaScript snippet.
- Affiliate Marketing Links on your website. This is the unique link you’ll get from your affiliate marketing program site when you join one. All you need is to copy and paste it where you can easily retrieve it when you need to link it to your WeCanTrack software.
Once you have all these two things above ready, you are good to go with installing the app. You can follow the steps below to get started:
Step-By-Step to Install WeCanTrack
- Sign Up For WeCanTrack Account. All you need here is your email address and password, as well as your company name and website URL. You can add more information later if you want.
- Connect your affiliate networks to WeCanTrack. To integrate your affiliate networks, simply do so via their API and this will involve navigating from “Data Source” to Affiliate Networks”.
- Add your websites to the system. Don’t forget to include your Google Analytics Tracking code.
- Connect your website to WeCanTrack by installing their WordPress plugin
- Enable as many appropriate features as possible. This tip here is to choose those features that are relevant to your business or industry. Once you complete all the steps highlighted above, you’re done with the installation.
WeCanTrack Pricing
WeCanTrack offers a free plan to try out the system without having to empty your wallet. This plan is best suited for the private affiliate and it comes with some perks such as up to 5 network accounts, 5o attributed conversion, 2,000 clicks, and 8,000 sessions.
As for their premium plans, they have pricing options for different sizes of affiliates such as small affiliate, medium affiliate, and advanced affiliate. The pricing and perks for each of the plans are as follows:
- Small Affiliate. The pricing for this plan starts at $60/month and it comes with 20 network accounts, 500 attributed conversions, 25,000 clicks, and 100,000 sessions. Plus, there are additional perks like data collection and reporting, Google Analytics integration, real-time data updates, Facebook pixel and API integration, and Microsoft Ads integration.
- Medium Affiliate. This plan costs about $120/month with unlimited network accounts, 5,000 conversions, up to 125,000 clicks, and 500,000 sessions. It also has, in addition to the perks you get in the Small Affiliate plan, data studio integration, BigQuery integration, custom and email reports, API reports, and webhooks.
- Advanced Affiliate. The pricing for this plan starts at $$240/month and it comes with features such as unlimited network accounts, 50,000 conversions, 750,000 clicks, and 3,000,000 sessions. But the perks remain the same with what you’ll get with their medium affiliate plan.
Pros
- All-in-one dashboard. This integrates all your data in one platform and saves you lots of time on collecting and processing data from different sources.
- Ability to compare data performance with one click of a button.
- Getting a regular real-time update on your sales decline and approval rate.
- A free plan with mouth-watering features
- Efficient advertising. With the WeCanTrack data integration functionality, you can easily determine the worth of every visit to your landing page and you can leverage this data to get the most out of your marketing campaign.
- Readily available data for future use. With the WeCanTrack feature like data studio report, you can easily get all the data you need about your website performance. Furthermore, should you decide to sell your website in the future, you can import this data from the WeCanTrack and hand it over to your buyer for reports on your website performance.
Cons
- Lack of control over selection of pricing plan.
Wrapping Up
While we are confident WeCanTrack is one of the best affiliate marketing tracking tools available on the market, we recommend you try it out to see if it is right for you or not. The good thing is they offer a free plan with lots of exciting features and you will lose nothing using this to test the water.
Overall, you’ll not go wrong investing in this software as it offers lots of value for your money. Go ahead and get started with WeCanTrack here now.
