Acquia Lift: Ensuring Personalized Digital Experiences that is the Need of the Hour

Whether you have a preference for it or not, it is pretty evident that digital marketing is becoming more and more personalized with each passing day as organizations are using cutting-edge technologies for providing highly-customized offers. Hence, today customization online has become a digital imperative. With declining face-to-face interactions, it is quite natural for people to expect and focus their attention on personalized digital experiences just to fill the void. Websites that have in the past delivered personalized digital experiences as per the unique browsing behavior of a visitor and his specific characteristics have demonstrated improvement in engagement metrics and a boost in conversion rates. 

Acquia, the Drupal advanced experience organization has declared some ground-breaking new abilities for Acquia Lift, their personalization stage. A large number of brands trust Acquia to deal with their web existences and their advanced encounters, including the BBC, Cisco, Stanford University, and the Australian Government.

Lift is Acquia’s SaaS answer for making customized and logical advanced encounters and is intended for clients to exploit personalization quicker than at any other time. It enables associations to convey customized encounters in Drupal, just as in some other advanced stage.

With this new update, Acquia Lift currently incorporates an improved card-based, intuitive client involvement in the ability to get to, bring together and customize content crosswise over Drupal and other computerized stages.

Advertisers can begin quickly by gathering profile information and picking up knowledge into purchaser fragments. Lift’s installed syndication center binds together substance from over these stages, changing what was at one time a work concentrated and duplicative exertion.

With the capacity to target possibilities and clients progressively, advertisers can adjust to crowd conduct, driving quicker transformations and main concern results.

With the gradual evolution of tools, there has been a dramatic change in the ways of personalizing content and even the kinds of content have changed over the years. In this context, you must know that for all Drupal users, the brilliant Lift has played a pivotal role in getting rid of stereo-type or cookie-cutter solutions and helping marketers to communicate directly to individuals for addressing all their unique requirements and specifications.

What Do You Mean by Acquia Lift?

Lift is an effective marketing solution that helps you in segmenting your audiences for delivering personalized experiences across all devices or channels. Lift is optimized for Drupal, and it lets you go ahead and take valuable customer data and accordingly, customize content distribution for catering to the unique requirements of your target audience.

Acquia Lift lets clients track their clients’ conduct all through their purchasing venture for unknown guests and rehash guests and clients. Acquia Lift brings together client substance and profile information from to convey in-setting, customized encounters crosswise over client destinations and client channels.

Lift is supposed to be the SaaS solution provided by Acquia to create contextual and custom-tailored digital experiences and it has been designed precisely for customers for making the most of customization quicker as compared to ever before. It facilitates companies to seamlessly deliver customized and individualized experiences specifically in Drupal and even some other digital platform. 

Acquia Lift gives incredible streamlining apparatuses to get a battle-ready for action with a solitary snap, and tests content against shopper profiles as well as explicit customer characteristics. In light of these bits of knowledge, Acquia Lift at that point robotizes the conveyance of customized substance to each site guest, rousing activity, for example, another enrollment, a buy, or improved commitment on another portable site.

“Up to this point, it’s been intense for the huge number of Drupal destinations to effortlessly fuse strong personalization abilities,” said Tom Erickson, CEO, and Acquia. As a substance, network and business combine, computerized encounters are getting increasingly mind-boggling. Acquia Lift guarantees that every association conveys pertinent, top-notch experience clients anticipate.”

Lift is known for elevating customized experiences. Since Lift is not limited to just the Drupal platform, brands could be leveraging this flexibility for taking the fullest advantage of their prevailing technology investments and go about building on whatever they are having. Thanks to the flexible APIs and the JavaScript tags, Lift becomes quite easy for implementation by any IT team. Moreover, an intuitive UI motivates the marketers for orchestrating their company’s customization endeavors. 

As per https://www.forbes.com, you must have definitely had an experience precisely with custom-tailored or personalized marketing by this time. You must have enjoyed special offers depending on your buying history, deals that are attached to your precise location, and even recommendations as per your preferences. Delivering personalized content or actions has endless possibilities.

Features

Advantages

In this context, you must know that the lift has been responsible for elevating personalization for all organizations. Lift happens to be much more than the usual experimentation and A/B testing, it is equipped to empower digital teams for delivering holistically designed experiences all in real-time. Lift is undoubtedly the game-changing and path-breaking cloud solution that should be simplifying and redefining the user model even when providing world-class delivery.

Acquia Lift driving personalization for global brands

At Acquia Engage, organization administrators shut 2018 by sharing bits of knowledge into Acquia’s R&D activities and item propels for the Acquia Experience Platform. During an hour and a half Innovation Showcase, brands, for example, Paychex and Wendy’s shared how they’re making client minutes that issue through computerized encounters conveyed to some degree with Acquia. These advancement activities are laser-centered around making Acquia arrangements less complex to use with easy scale, security, and execution.

Personalization has been a significant aspect of our prosperity and keeps on being an exceptionally vital piece of our computerized guide.”

All through 2018 Acquia revealed in excess of 50 new abilities to the Acquia Experience Platform, which was all intended to convey:

More prominent operational productivity – including new highlights and upgrades around security, consistency (GDPR, FedRAMP, PCI), more prominent scale, dependability, execution, open-source adaptability, administration, and quicker organizations

Improved deftness to drive client commitment – through AI, personalization, ventures the organization, experiential business and advanced resource the executives

Quicker time to conveyance – support for decoupled and dynamic decoupled design, coordination through open-source advancement, instruments and procedure support for consistent reconciliation/ceaseless conveyance, and more prominent mechanization

Nobody else in the market is doing this today,” said Matt Kaplan, SVP item for Acquia. Our message of opportunity is resounding with computerized pioneers who would prefer not to be compelled by restrictive programming and who need to use their current interests in innovation.”

Achievement of Acquia

Distinctive research and investigator firms have thought of a rundown of accomplishments of Acquia is principal because of the highlights that this accompanies.

As indicated by 2019 Gartner Magic Quadrant for Web Content Management report, Acquia is recognized as the WCM Leader for the 6th back to back year.

As indicated by the 2018 Forrester Wave report for Web Content Management frameworks, then again, Acquia has recorded the most elevated in the system.

Acquia, hence, is the main supporter of the Drupal venture. It is the main stage that is worked for the Drupal designers by the Drupal engineers themselves. This makes it the best and fundamental for facilitating and improvement stage for Drupal locales. You will have the option to run your destinations and the applications significantly more effectively on the main Drupal facilitating stage.

As per reports, Princeton University went to Drupal and Acquia to roll out the improvement from their obsolete CMS and supplant it with one that is prepared for the 21st century.

Lift’s Role in Audience Targeting 

This brilliant SaaS solution from Acquia is capable of leveraging whatever has been achieved at specifically the content generation stage for gathering better data, rendering content more efficiently and delivering the right type of content to the right consumer. Once you determine the kind of content to be created, your next move would be to ensure that you could showcase that to a precise group of individuals that are referred to as segment by Lift. You would be creating segments within the Lift interface for categorizing visitors into distinct buckets. The capacities to effectively segment and choose groups of individuals are certainly the backbone of customization. Defining accurately the perfect segments would be allowing you to go about targeting and customizing what they are seeing and interacting with online.

Just like a majority of the tools, it is quite natural to have diverse ways of creating segments- from an amalgamation of diverse sources. User data or information is valuable and could be used fruitfully such as location information, browser information, and more. You could get an idea about the past web behavior, content preferences, and personalized information from the information that you have assimilated so far. Moreover, you could consider utilizing information regarding how an individual came to your specific website, pulling in referral information, relevant URL parameters, and more. Last but not least, you could consider segmenting utilizing valuable data or information relating to your specific site. 

The greatest advantage of Lift is that this solution could natively pull in prevailing taxonomy around pages and content from Drupal thus, letting you custom-tailor content for users who have already engaged with some page types or categories that have not been defined earlier.

In the current scenario, a customized journey or experience site-wide is the expectation on the part of consumers by default. Lift when equipped with the latest UI would prove to be helpful to marketers focusing on crafting much-enhanced experiences for their customers and potential customers.

Lift’s Data-Driven Personalization 

The advantage of utilizing Lift with your current Drupal site seems to be truly unmatched given the seamless and tight integration. For a brief period, personalization becomes a tangible and real element of your stratagem with the perfect tools available to you. Experiences could be seamlessly created and maintained consistently. The lift could assist in easing the entire implementation process and in facilitating a viable solution for managing customization using already existing processes. Having one perfect solution that could seamlessly deliver experiences ideally at the right place and time could prove to be an invaluable factor in boosting engagement, driving conversions, and building trust & loyalty.

If you are having easy access to Lift, you must jump on to the Acquia bandwagon and start exploring at once. Acquia would be offering you comprehensive product documentation and practical demonstrations. As per experts, it is a good idea to start thinking about customization right at the early stages of developing a new website. By creating plenty of opportunities for modifying or changing the ultimate UX from the preliminary concepts, your teams could be empowered by you to start giving a thought to users and developing creative content simultaneously with website development.

Conclusion: Implementing Customization with Lift

You do not need to utilize any third-party application along with its API and interface for targeting content to your potential customers and customers. Lift is known to feature a host of modules that tightly merge with Drupal letting you enjoy the freedom of leveraging the specific Drupal skills and the relevant knowledge gained by you while maintaining your site. Today, it is quite common to go about custom-tailoring online experiences simply by focusing on the target audience’s passions and interests. However, aligning on an individualization stratagem could prove to be challenging. This is precisely where Lift comes into the picture.