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5 Tools Every SEO Should Know About

The advent of AI and IoT has made it compulsory for companies to use SEO and build their brand online. SEO stands for search engine optimization i.e. optimizing your website for search engines like Google.

Webmasters who haven’t embraced SEO yet, it is time to create a powerful SEO campaign and increase your Google search ranking. As compared to the PPC and other online marketing tactics, SEO is the result-oriented and affordable marketing approach. So, are you ready to up your game? Here we’ve come up with a list of 5 free SEO tools that every online brand should use.

Google Analytics - SEO Optimization

Google Analytics

Google Analytics provides the web owners with detailed information about the number of visitors, major sources of traffic, location of their visitors, and more. It gives you an insight into your target audience and the overall performance of your website.

This handy tool that also happens to be a free SEO tool helps you to craft the best online marketing strategy. To understand your audience and know about their preferences, you need Google Analytics.

Keyword Planner

As the name implies, keyword planner is the online SEO tool that helps webmasters search for the best and most-used keywords for their brand. In fact, the Keyword Planner is the best tool to begin your keyword research.

A good portion of your SEO marketing strategy depends on the keywords you insert in your content. After all, that’s what the Google ranks your website for. The goal of every SEO expert is to pick the most relevant keyword that their customers are highly likely to type in the search bar when looking for a particular brand. To stay ahead of your competitors, you must embrace the keyword planner tool.


MozBar is another free SEO tool that provides users with detailed metrics on their ranking and SEO performance. Using this free tool, the users can check the Domain Authority (DA) and Page Authority (PA) rate of any website. You can check yours and the competitor’s DA and PA rate to know your website’s authority on Google.

Apart from the authority, you can get a complete insight into your competitor’s website using this free SEO tool. It allows you to discover several elements including page title, links, and general attributes of a particular page. The MozBar premium subscription is also available for users who want more details such as speed optimization, keyword difficulty, and other advanced attributes.


competition analysis

Do you want to know the keywords that your competitor’s website is ranking for? Well, SEMrush can prove a perfect tool to search for the keywords the particular page is ranking for. Not only the keywords, but SEMrush tells the current position of the page in search engines and the traffic the page has received in the past 12 months.

You can build your content marketing and keyword strategy based on the competitor’s keyword. You don’t need to copy the same keywords, but crafting content around your competitor’s keyword phrases can generate good results.

Mobile-Friendly Test

According to the research, a large number of web searchers use mobile to search for information or brands on Google. Considering the extreme use of smartphones, it only makes sense for webmasters to build a responsive website that works on all devices. Even Google has made it compulsory for web owners to optimize their websites for mobiles.

The mobile-friendly test is one of the important on-page SEO tools that check whether your website is responsive on all devices. You only need to type your page’s URL and the tool will tell you if the website is optimized for smartphones or not.

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