With so much competition, attracting and retaining your target audience is the key to filling your rentals faster. However, finding the right strategy can take time, and measuring success is even trickier. Thus, we’ve shouldered that burden for you.
Do you want to know how SEO can help your blog grow? Would you like to gain new leads to boost your business? We’ve got the best 5 content ideas to promote your rental property below:
5 Content Marketing Ideas to Promote your Rental Property
Hire a Professional Photographer
Humans are visual and respond more to stimulating images. Therefore, investing in a professional photographer would be worthwhile. In addition, before tenants fill out an application, they thoroughly examine the photos you post, and if they don’t like what they see, they’ll scroll, flip to the next page, or keep driving. Thus, you need high-quality images as your first point of contact whether you plan to market your property offline or online.
Create a Website
Some marketing experts describe owning a website as a must. Having a professional site makes you appear more trustworthy as a business and give people the impression of legitimacy. It’s also a great way to market around the clock, as audiences can view your content while simply surfing the web at night.
Of course, if you create a website, you need to do it right. Pay attention to your homepage because first impressions matter. If your page is boring, people will click off and lose interest. Invest in delivering a great user experience and maximizing your SEO. Also, engage potential leads with a call to action on how to proceed if they have questions, want to book a viewing, or need more information.
Curate the Perfect Listing
Whether you’re posting on your website or an external rental page, you must create the perfect listing. Remember that future tenants have several options, so you need to wow them with what you have. Save your leads that legwork by putting what you have out there. As seen in apartments for rent in rancho cucamonga ca, add a street view of your apartment, the walkability score, and the social amenities within walking distance.
Remember that a great listing will attract qualified and problematic tenants. Thus, selecting the right renters is crucial, so you shouldn’t enter a deal with just anyone interested in your property. Instead, hire a proactive property manager to screen leads and secure quality tenants.
Leverage Social Media
Social media marketing has taken off in the last couple of years because businesses realize the importance of taking the message to the people. In your instance, that would be that you have empty units they might be looking for.
Depending on who your target audience is, build a consistent presence on that social platform. Hashtags are a common trend across all networks, so use them wisely to help the right people find you. Also, share relevant news that can keep people coming to you for help and establish your brand as trustworthy.
Don’t Abandon the Traditional
Leveraging social media doesn’t mean abandoning traditional media altogether. Contrary to what people might think, physical marketing is still very relevant. You’ll be surprised how many leads you can get by distributing flyers, buying ad space in the paper, or putting out a for rent sign. You can also partner with local businesses to display your contact information within view.
Next Steps to Take With New Prospects
Give Swift Replies
Getting qualified rental property leads might be challenging, but keeping them is more complicated. Swiftly reply if you want to ensure your new prospects stick around, fill out an application, and sign a rental agreement. Remember that these potential tenants often view more than one option, and you could lose out if they lose interest in your slow responses.
Check-in Often
Sometimes you might not be the one stalling. If a potential lead has yet to reply after you’ve answered their questions, gently remind them that you’re still awaiting a response or ask if they’d like to schedule a house viewing.
Keep them Updated
If they agree, add them to an email marketing list and send them the latest updates about seminars you’re holding, tips for home searches, and open vacancies you might have.
Conclusion
A vacant property can put a damper on your finances and slow down your income. Hence, it’s something every investor should aim to resolve quickly. However, you can’t simply wish a vacant unit away; you have to work to attract new leads and nurture them until you sign an agreement. With these 5 content marketing ideas to promote your rental property, you should quickly fill up your empty units.
Professional photos, a custom website, and a consistent social media account can work wonders to push your content to new audiences. But, of course, you should remember to put some effort into traditional marketing as it still has an impressive ROI. If you need help implementing these content ideas or creating ones tailored to your rental, you should consult an expert property manager.
