Since the turn of the twentieth century, businesses have focused mostly on the Internet as a platform for their advertising. Datareportal estimates that 62.5% of the world’s population is online at any one time, so it’s easy to see why marketers have more opportunities to engage potential customers online than in traditional print media.
Rather than simply trying to sell something to someone, as in traditional marketing, content marketing aims to solve their problems and answer their concerns. Potential benefits can be steered through the marketing funnel due to content marketing.
Copywriting is used frequently today by businesses to make use of content marketing in order to boost their conversion rates. You may dominate the market and expand your brand’s reach with the perfect content, which could be anything from an article to a video to a photo to a webinar.
As a result, content is crucial for marketing. No matter what business model you implement, if you’re content underperforms, you’ll hardly make the leap.
It’s a proven method for improving one’s internet visibility in the new year so as to expand one’s business and reduce dependency on costly advertising. If you want to improve your marketing approach and see results this year, try implementing the following 17 actionable content marketing tips for 2022:
1. Launch a content strategy
Want people to visit your website? You should try to attract more people to your page if you want to see success. Find yourself higher in the search engine results pages.
Without a clear goal in mind, progress might be slow.
It’s the same as getting into a car and driving off without a plan. Determine what it is you hope to gain from your content marketing efforts, and then devise a content marketing strategy to get there. In this way, you’ll have a standard against which to evaluate your progress and a compass to direct your actions. Having a well-defined content marketing plan will help you focus your efforts. It will outline your intended audience, message, and delivery method, as well as any content promotion strategies you plan to employ.
2. Focus on a Better Content Experience
It’s completely obvious that providing a positive experience for customers is crucial to the success of modern digital marketing campaigns.
It is also well-known that customer tastes in everything from content to presentation style are always evolving.
Therefore, in order to improve the customer experience in general, it is important to keep up with the preferences and wants of your target audience in terms of content.
The same goes for developing your own story and employing it universally to create interesting and consistent material.
It is one of the 17 actionable content marketing tips for 2022 that you will see a shift toward more unified content strategies that integrate all of its constituent parts.
This new unified content experience for their audience will likely incorporate additional trends on this list, requiring more time and effort from marketing departments to research, develop, and implement.
3. Do Keyword Research before Content Creation
One school of thought suggests ignoring search engine optimization in favor of concentrating on producing high-quality content. For the most part, this is true. However, we do not exist in a world where words alone can solve problems. That’s why we have to make sure our content is optimized for a few key phrases. To rank for any quality material, we just need to use the right SEO techniques. So, we need to use effective SEO to create high-quality content. To do this, we must first identify the desired keyword topic before developing content.
4. Focus on Infographics
According to the data, infographics receive 30 times more clicks than standard articles do. When compared, content that includes them increases traffic by 12% more than content that does not. Allow us to inspire you by providing useful advice on making infographics.
The words we use to describe things are sometimes inadequate.
There is a similar risk associated with making content. Some subjects are difficult to read about because they are intricate or wordy. A reader’s attention might wander quickly in today’s hectic world.
The purpose of an infographic is to make complex data rapidly and easily digestible in a visually appealing style. They are appealing and easily digestible, making their way through the everyday deluge of information.
5. Content Should Reflect Brand Voice
It is also an important tip among the 17 actionable content marketing tips for 2022. As a content marketer, you can’t overlook this factor. It is important that your content accurately represents your Brand. After all, your goal in engaging in content marketing is to advance your company’s reputation. If your company has a strong reputation, you can sell just about anything. Your material won’t achieve its objectives if it doesn’t have the same tone throughout. Create content that will set your company apart from the competition.
6. User Experience Counts
Improving the client experience has always been crucial to a company’s long-term survival. Consider the ever-present greeters at Walmart. Consider again the case of America Online, whose intuitive interfaces served as a model for other businesses to follow.
The introduction of smartphones, however, has shifted the focus of designers and developers. Today, thinking about how to provide a good user experience online is impossible without considering how sites and content appear on mobile devices.
Businesses have had to make investments in “responsive content,” which automatically resizes itself to match the displays of mobile devices, and in “mobile optimization,” which involves streamlining their websites by removing unnecessary features that are better suited to larger screens.
7. The Launch Of Shoppable Links
In 2022, one of the most promising developments will be the introduction of shoppable links, which will allow users to easily navigate to the relevant product pages without ever leaving the current page. In 2022, this will be a major part of marketing and how it affects the economy.
8. Advertise Your Site on Online Forums
Reddit has more daily unique visitors than either Instagram or Wikipedia, making it the sixth most visited website in the United States. With a DR of 91, Quora regularly ranks well in SERP.
Due to their nature as community-based platforms with highly engaged audiences and rigorous content restrictions, neither Reddit nor Quora permits any sort of self-promotion.
It is fine to provide a link to your website if you contribute to the conversation in a meaningful way and give users useful information. Just like that!
Applying this method can do wonders for expanding your reach and establishing your brand as a credible one. It’s great for your Google E-A-T rating as well.
Backlinks from these sites, even though they are typically no-follow links, are nevertheless extremely valuable.
9. Offer Regularly-Updated News
No, company updates aren’t interesting enough to keep readers coming back, and you probably won’t be able to make that happen. What We mean is the current state of affairs in your field, specialty, or specialty area. Create Google Alerts for your most pressing interests to receive timely updates as soon as they appear online. Then, you may write a blog post based on the tales that interested you the most, and use social media “teaser” postings to spread the word (with links to the complete stories on your site).
That will not only boost your reputation but also bring in a lot of new customers right away. Your audience will grow to rely on you as a reliable resource for keeping up with the news that matters to them, and they will return to your site regularly to check for updates. Getting readers to come back to your blog after reading anything is worth its weight in gold.
Another suggestion: if there’s enough newsworthy activity in your field, you might want to start a podcast or video recapping the week’s events. If it’s done right, it’s the kind of content that will go viral while bringing in a steady stream of new readers.
You should consider this tip in the 17 actionable content marketing tips for 2022.
10. Optimize Content for Search Intent
One of the most crucial aspects of successful content marketing is optimizing your content for search intent. Your content won’t do well in search engine rankings if it doesn’t engage with your intended readers and inform them.
The goal of search intent is to unearth the user’s hidden motivations. If you want to write content that people are actually interested in reading, you need to study the pages that already rank highly for your chosen keyword and dissect them according to the 3 Cs of search intent.
These are the three components of search intent:
- Content type (blog entries, video, category pages, subpages, landing pages)
- Content format (how-to guides, step-by-step instructional videos, list posts
- Content angle (information freshness, product comparison)
11 Use Google Snippets as your target
Blog posts of 4, 000 words aren’t required for all of your material. One of the finest ways to persuade people to pay attention to your material is to provide a clear response to a common query. For frequently asked topics, this can earn you a coveted spot in Google’s Featured Snippets, a small preview that appears at the top of the search engine results page.
To quickly rise to the top of Google’s SERPs, especially if you’re up against more established competitors, you should make use of Google’s Featured Snippets.
Getting a Featured Snippet has its benefits and cons, but the biggest benefit is an increase in domain authority and a greater likelihood that future content on the same site will also rank highly in SERPs. Find out what others are searching for by looking through Google’s “People Also Ask” and “Related Searches” sections to increase the likelihood that Google will pick up your material.
12. Pay attention to podcasts and short-form videos
Despite some stagnation, interest in video and podcasts among consumers remains high. In 2021, video marketing saw the most ROI growth, per Salesforce’s State of Marketing report. Data from the study shows that nearly two-thirds of organizations use audio media like podcasts and streaming ads. The research for the Content Matters 2022 Report confirmed that videos will continue to dominate as the preferred content format for businesses in the coming year.
Eighty percent of Internet users, as opposed to twenty percent who like to read, would rather watch a video. Eighty-six percent of companies are already using video for advertising purposes. Thirty percent of marketers, including 33 percent who have never done so before, plan to make short-form video investments in 2022.
There has been a 29.5% increase in podcast listeners over the past three years, with Spotify becoming the dominant podcast app. As a podcast host, you can take advantage of Spotify’s promotional tools to spread the word about your show. You will see its wonders while applying other 17 actionable content marketing tips for 2022.
13. Write Content on Topics with Search Traffic Potential.
When search engine optimization (SEO) and content marketing are used together, the results can be astounding.
By accommodating your readers’ needs and optimizing your content for search engines, you’ll attract an audience of interested parties.
There’s been an uptick in traffic. In other words, increased revenue.
Take advantage of anything at your disposal that can help you determine the potential search traffic. We’ve compiled a list of some of the best keyword or topic discovery tools I’ve used:
- SEMrush
- Ahrefs
- Keyword Everywhere
14 Make Use of a Wide Range of Subject Matter
The value of various forms of material varies greatly. Knowing what forms of content can help you achieve your business objectives is crucial.
It is important that the business objectives are reflected in your portfolio of content. If you want to establish credibility for your business, you may, for instance, compile information for industry-related publications and whitepapers.
Creating demo films and emphasizing product improvements will help you sell more of your business.
Developing a free resource that keeps people coming back to your site is another great strategy for expanding your audience.
Diversifying your content can be a challenge, but the content marketing matrix can help.
15. The Importance of Social Media Presence Will Grow
Brands can learn how customers discover their products or services by analyzing data collected from social media platforms. However, the most important aspect of social media stories is that they keep consumers interested and coming back for more, especially with content on timelines that disappears after 24 hours.
Advertisers are capitalizing on fear of missing out (FOMO) with features like Snapchat’s My Story, WhatsApp’s Status, and Instagram’s Story. Some more advantages are as follows:
- The potential to reach a wider audience
- Increased brand awareness
- On-going participation
- Low-priced advertising strategy
- More people visiting a business’s page
16. Optimizing Content for Voice Search
More and more people, especially younger consumers, are taking advantage of voice-enabled devices like the iPhone, Amazon Echo, and Google Assistant.
This has led to the rise in the popularity of voice search. Asking questions rather than entering search terms into a box helps users quickly find the information they need.
In 2022, people are predicted to use their voices more frequently in searches. What does this mean for your content plan?
Questions are how voice search works, not natural speech, therefore it changes how you have to write.
Paying attention to the question structure and the goals of the consumer is essential. To a certain extent, this may already be factored into your content marketing and SEO strategy for text-based queries, but it may still benefit from refinement.
Therefore, it is now more vital than ever to write to questions like “Hey Google, what are the greatest content distribution channels?” rather than keywords like “Best content distribution channels.”
The marketing department must now consider how to include this question format into its material.
Brands need to test several strategies to improve their content’s visibility in voice search results without negatively impacting their content’s performance in organic search results for text-based searches.
In 2022, the use of casual voice search is expected to increase, providing a chance for brands to direct traffic their way if they take steps to optimize their content for this trend.
17. Take advantage of AI and machine-generated content
Artificial intelligence (AI) can be used as a tool to complement content marketing efforts, reducing the workload of marketers and the associated costs. The repetitive, data-driven, and predictive work can be taken over by AI. Most marketers are just now starting to incorporate AI into their business, so you’re not alone if you haven’t yet taken advantage of AI capabilities.
According to Salesforce’s State of Marketing report, below are the most popular applications of artificial intelligence in marketing.
Artificial intelligence (AI) tools like Writer assist content marketers in ensuring that their team writes consistently in brand voice and tone. Robotic process automation and content recycling are two additional uses for AI. Artificial intelligence (AI) will make it easier for marketers to convert text to video and “content atomize” content into smaller chunks.
Crayon is competitive intelligence software that helps marketers generate new ideas when they’ve hit a creative wall. Using MarketMuse’s AI and machine learning for content marketing advice might boost your SEO.
Customers will be keen for their favorite companies to enter the virtual and augmented reality (VR/AR) space as platforms like Facebook’s Metaverse gain traction. Artificial intelligence will be used by marketers in 2022 to produce customized content for that environment. The marketing possibilities of virtual reality are only just beginning to be explored, with applications ranging from online shopping to fitness and health.
Final Words
By applying the above-mentioned 17 actionable content marketing tips for 2022, you will see that conversion rates and customer engagement levels can both be improved by strategic content marketing. There are a variety of content marketing strategies that may be implemented to increase sales, expand your consumer base, and strengthen your brand’s reputation.
Furthermore, make sure you’re getting the most out of every piece of content you make.
To begin increasing your profits right away, you need to first decide what kind of content is most effective for your business and target audience, and then create a content marketing strategy.
About the Author
Perry Anderson works at SEO Boost, a Pakistan based SEO Agency, She is a passionate Digital Marketer and a Content Writer, Perry spends the most of her free time reading, cooking, and travelling when she isn’t writing in her favorite coffeehouse.
