Branding Archive

What You Need to Keep Customers Loyal to Your Brand

As a business owner, loyal customers are what keep your business going. Without loyal customers you cannot predict sales, make a stable income, or gain new customers. Obtaining loyal customers starts with developing a brand that fits their unique needs and wants. Here, we discuss what you need to keep customers loyal to your brand.

How to Create a Killer Company Logo While Improving Your Brand

Most popular and largest companies have been known to spend a lot of money designing their business logos- for one good reason. A bad logo can sink your brand. Having a killer company logo that demonstrates who you are and what you stand for is important. Consistency goes a long way. Your logo should be …

Seven Quick Ways to Rebuild Your Brand after Negative Reviews

A few negative reviews can undo the online reputation you painstakingly built over the years. Even if you offer the best service or product in the world, it’s always possible you’ll still get negative online reviews. Marketing studies reveal that even a single negative review is enough to push away around 22% of potential, even …