As the digital world is taking over our lives, every single company is focusing more and more on advertising their business through the Internet in one way or another. Social media, e-mails, websites and blogs… Those are only some of the channels marketers use to attract and communicate with their existing and potential clients. While e-mail marketing is big right now, that doesn’t mean that direct mail marketing is dead. Quite on the contrary, it is still very much alive, and you should learn more on how to use it for your business.
Have you been thinking of creating a direct mail campaign already? If yes, then there are most likely two significant questions bothering you and making it almost impossible for you to begin creating the campaign and using it to your advantage. First off, you’re wondering what to send and whether postcards are a good idea. And secondly, you’re not sure how to send those to the right people, and you don’t want to waste time and money on people that won’t exactly appreciate your efforts.
Well, those are undeniably some rather significant questions there, and you’ll need to get your answers so as to understand what the next steps should be. By reading on, thus, you’ll get a clearer idea on why sending direct mail postcards could be a great move, as well as figure out how to send those to the right people. So, let’s start providing you with the answers right away.
Why Send Direct Mail Postcards
A well created postcard will communicate your message even faster than a web page that has to be previously loaded and scrolled through. In this fast-paced world, everyone is used to instant gratification, and that is actually one of the major strengths of postcards. Naturally, you’ll need to make a great one if you want people to be attracted to it. It has to be visually appealing, as well as convey the message clearly.
If trying to decide between postcards and letters, this could help: https://www.business.com/articles/postcards-vs-letters-direct-mail-marketing/
Another advantage of this particular marketing method lies in its cost-effectiveness. Creating postcards won’t be expensive, and neither will sending them off to potential clients. And, when you get the addresses right, i.e. when you choose the right people to send to, you’re sure to get a great return on your investment, which is definitely a big deal.
As opposed to e-mails, your postcards will always reach their destination. There’s no spam folder, no opt-out and no blacklisting. This means you’ll probably reach a higher percentage of people than you would with e-mails. Of course, don’t put a stop to your e-mail campaigns either, because nobody says that you need to use only one marketing method and refrain from all the others.
Speaking of not excluding the digital marketing part from the mix, postcards are great that way too, because you can use them to send people to your website as well. Your website address clearly visible at the card, or a QR code if you want to make things even easier for potential visitors, will do the trick. It is the combination of offline and online marketing that works best, so make sure to remember that.
While it is the combination that works best, there’s one thing that separates direct mail from e-mail marketing and makes it sort of stand out. Basically, people will feel more valued and more revered when you send them a postcard than when you send them a generic e-mail that they probably won’t even open. That will probably result in them being more interested in checking out what your business is all about and in using your services and products if they need them.
How to Send Them to the Right People
None of the above will work if you don’t send these to the right addresses. Fortunately, there are companies you can partner up with here and have your postcards mailed direct to the people who are most likely to respond in one way or another. Creating a mailing list all alone can be a daunting task and you may never know if you’ve created it perfectly, i.e. if you’ve targeted the right people, which is why involving professionals is the best idea.
Using custom postcard mailing services provided by companies that have been doing this for a while will certainly increase your chances of targeting and reaching the right people, and thus getting a great ROI. Those companies will have comprehensive and accurate mailing lists, which is probably what you are lacking and we’ve made it clear that creating those is a difficult process. So, what you have to do is find and partner up with a great company that will offer you the custom postcard mailing service and enjoy the benefits of this type of marketing.
