Most businesses know the importance of having a strong online presence. After all It can make or break the business. But is it enough to hire a professional web designer? However if you have a small business you may face the challenges of cost and limited technical skills. Investing in a well-designed, professional website may seem daunting. Even if you already have a website, you may doubt the value of redesign.
Studies and reports repeatedly show that a good website design is very important. Although it can cost you a substantial amount of money, investing in a website design can generate an outstanding profit for your business. To ensure that your investment works according to your advantage, you must hire an efficient website designer who is capable of dealing with the following key points in designing a website:
FIRST IMPRESSION IS ALWAYS IMPORTANT:
A good website design is very important because when customers visit your website for the first time they consciously or unconsciously judge your brand. Hence, influencing customers positively by making a good first impression is relevant.
• 75% of users make judgments about a company’s credibility based on visual design alone.
• It only takes visitors 50 milliseconds to form a first impression of your website design.
Even if you come across an outdated-looking website design you may doubt their legitimacy, question their products and services. If your customers don’t find your website attractive, they may jump to your competitor’s website. So, the need of web design services is indispensable because they will design your site with appealing and exceptional layout so that they can appear more attractive to users and make them engage with your page.
AIDS YOUR SEARCH ENGINE OPTIMISATION (SEO) STRATEGY:
You should never mess up with search engine optimization strategies. Just like how we read a book, it is comfortable to read a web page from left to right, top to bottom. Most website designers put the same reading strategy while designing your site. Most relevant information regarding your brand will be on the upper left side so that you customers can get the important information quickly.
Apart from organization,utilizing the visible areas for the important website details can also improve search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text.
Hence the best way to ensure proper web design practices is to partner up with a web design agency. Thus the website becomes more visible and searchable.
SET THE IMPRESSION FOR CUSTOMER SERVICE:
Your website is a medium of service to the customers. When they visit your website they charge the way you treat them. When they observe that your website is not designed properly they may think that you are putting less effort into helping them. So web design sets the impression for customer service.
If your site is bright,modern and inviting your audience will feel more welcome on your page. It is like a customer service representative. On the other hand, an outdated and unappealing site makes your business less effective. People will not check out a business that does not value them enough to make a good first impression. An updated and modern web design is the equivalent to a friendly face greeting your new visitors.
BUILDS TRUST WITH YOUR AUDIENCE:
Conveying trust to customers is one of the most important tasks of business owners. When customers trust your brand they come again and again. Even potential customers become brand marketers. So web design is important. If they see your poor design or the information looks outdated,they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.
A professional designer will help to create a design that will communicate the message of your brand with your customers. Thus your audience will remain on your site longer, you create more opportunities for your business to capture those leads.
IT CREATES CONSISTENCY:
If your business/company has a unique logo that is placed on all print materials, then all the logo’s elements must be integrated into the website design for the sake of consistency.
It is very important for your target market to recognize your business brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion among your customers and make them feel that there is something wrong with your business.
They will bounce from your website to another that looks more professional. Web design services are hence important because they help to create the same fonts,styles and layouts across every page. By building consistently,you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.
CONTENT AND VISUAL ELEMENTS:
Choice of fonts and other typographic details are very important for website design. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.
However, overdoing these elements is not good for your design. When there are too many contents and visual elements in your website, it will look messy and can affect conversion rates. Visually cluttered pages may be difficult to read, resulting in disinterest in visitors and making them not want to come back. To avoid these mistakes, you can hire professional designer service so that they will design with content and visual elements creatively.
INCREASES WEBSITE ACCESSIBILITY:
You should design your website in a way that makes it accessible to all. It will not only make the experience better for your audience but is also required by law. This means designing your website so that people with disabilities can also access it.
This is, however, easier said than done. Even some designing agencies aren’t experts in website accessibility. So, whether you build your website yourself or use a web design agency, make sure that you design an accessible website. While this can be extremely challenging, you can make the most of solutions by taking help of a Top web design company.
GOOD SITE NAVIGATION:
This is essential especially when your website has so many pages. It basically includes a well-labeled navigation bar or a menu that shows a list of the different web pages. A well designed website can help your customers to navigate the site easily. The ultimate goal of anyone visiting your website is to quickly find the information that they are looking for. And, your website design should make that process easier and help visitors navigate your website without getting lost.
The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action. A good website design should aim to provide the best user experience, which ultimately translates into conversions.
MOBILE RESPONSIVE WEBSITES:
Today we live in a world where almost everyone is moving towards mobile phones.Google and other search engines continue to demand that your business has a mobile responsive website. This means that your website must be easily navigated and viewed from mobile devices or your business will fall in the search engines, making it harder for customers to search for and find you. Web designers design a website that is mobile responsive and comply with search engine updates.
GOOGLE ANALYTICS:
Google may be all about algorithms, but that can be a big help when it comes to the use of Google Analytics. Many website design companies use Google analytics regularly to understand how people all over the world are interacting with your website. They help to show the details of your website’s traffic to the pages that are most popular with your potential clients.
YOUR COMPETITORS ARE DOING IT:
You need website design to survive and to thrive in the market because your competitors are already utilizing web design. If you want to remain in competition with them you must use web design for your site. You should have an uniform and unique website that will set you apart from your competitors.
If your brand website is not designed properly you will lose lead and your competitors will attract more leads to the page because their page is more appealing. A well designed website will be a great opportunity for you to showcase your unique features. You can show your potential customers why they should choose your brand over other competitors.
BRANDING:
Last, but certainly not least, are the branding benefits that come with excellent web design. Web design companies will help you to establish or keep a clear brand for your business that we then apply to all of the design elements of your website. Having a website that expresses the cohesive brand of your business makes it easier to navigate, easier to understand and a better experience for potential customers.
In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming online environment where users can get useful information any time of the day.
Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when visitors trust you, they won’t have doubts in getting your products and services. In effect, you will have a thriving and profitable business.
About The Author
Hermit Chawla is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by top responsive web design services. He loves to share his thoughts on Social Media Marketing Services and Game Design Development etc.
