Digital marketing has become bigger than anyone imagined.
By 2026, the industry is predicted to reach a value of $807 billion — making it one of the most valuable industries ever. Make no doubt about it; whether you’re a small start-up or a fast growing company, you need digital marketing to succeed. Without it, you won’t get anywhere in today’s highly competitive markets!
On the internet, there are countless different guides, courses, and videos that claim to have the best digital marketing knowledge. However, many people find that the advice given to them doesn’t work, which is something you’ve probably experienced in the past.
The good news is that the guide you’re reading now contains five digital marketing tips and tricks that actually work. Implement them correctly, and you’ll experience the benefits that countless other businesses are chasing — yep, it’s that easy. Best of all, these tips and tricks are low-cost, easy to understand, and don’t require you to be an existing digital marketing expert.
1. Outsource Your SEO
SEO (Search Engine Optimization) is arguably the most important type of digital marketing there is. Through effective SEO marketing campaigns, you can fire your business up the search engine rankings. After all, no business wants to be stuck in the depths of Google’s low search rankings. Instead, you want your business to appear right at the top — ideally on the first page. Outsourcing your SEO is the way to do this.
If your business currently has limited resources, you won’t have time to produce SEO content yourself. Instead, the best option is to hand over all of your SEO needs, such as creating blogs and link building, to www.clickintelligence.com. This is an internet marketing agency that specializes in SEO, so you’re in good hands.
While your SEO is being taken care of in the background, you can focus on other important business tasks while applying the additional tips and tricks in this guide.
2. Create a ‘Google My Business’ Profile
Here’s something you might not have known: it’s free to create a business profile on Google.
After doing this, which only takes a few minutes, you can then experience benefits such as:
- Add your business to Google Maps
- Expand your online presence
- Provide important details to customers (such as opening and closing times)
Pretty quickly, you’ll start reaching new customers, and everyone will be able to see that you’re a legit business. It’s free, so creating a business profile on Google is an absolute no-brainer.
3. Hire a Social Media Influencer
A social media influencer is someone with a lot of followers on social media. These followers will typically listen to anything the influencer says, which makes them a great audience to market products to. Therefore, by hiring a social media influencer, you can grow your brand image and sell more products.
There are different tiers of social media influencers. The more followers they have, the more money they charge for collaborations (usually). Here’s a closer look at some of the different tiers:
Nano: 1000 – 10K followers
Micro: 10K – 100K followers
Mid-Tier: 100K – 500K followers
Macro: 500K – 1 million followers
Mega: 1 million+ followers
If you’re a start-up or small business on a budget, you’ll probably be looking at Nano and Micro influencers to begin with. As you scale up and your digital marketing budget grows, you might then be able to pay for the services of mid-tier (and above) influencers like some of the world’s biggest companies currently do.
Remember, only work with social media influencers whose followers match your target audience. For example, if you’re a sports energy drink brand, the best strategy is to launch social media influencer campaigns with verified athletes. If you have a store in a town with a popular sports team, you should reach out to one of the most popular players from that team (providing they’re in your budget range). You get the general idea.
Right now, social media influencers are a hot property, as this type of digital marketing continues to be highly effective.
4. Use TikTok to Grow Your Brand
TikTok is arguably the best social media platform for posting your business content and marketing materials. On TikTok, it’s much easier to go viral than on platforms like Instagram and Facebook (as the TikTok algorithm favors the content creator). Not to mention, the TikTok user interface is designed to keep users glued to their screens for as long as possible, which means they’re more likely to see the content your business posts — especially if you use the right TikTok hashtags.
Also, don’t forget that you can use TikTok’s excellent “link in bio” feature to sell direct users to your website or online store from the TikTok platform.
5. Create a Mobile-Friendly Website
Mobile commerce is the present and future of online shopping. By 2025 (which is only a couple of years away), Statista has forecasted that m-commerce sales will account for over 10% of all US retail sales. In other words, over 10% of US retail sales will be made via iPhone and Android smartphones — and there’s no telling how big this statistic will be by the time 2030 rolls around.
So, what does all of this mean? It means that you need to have a mobile-friendly website if you want to survive the intensely competitive digital marketing world.
Through a mobile-friendly website, you’ll be able to promote products, up-coming sales, and (most importantly) boost your sales. Remember, m-commerce is most popular with younger audiences. If they’re your demographic, you need to make a mobile-friendly site now before it gets too late!
If you don’t have web design and web developers who work for you in-house, then you’ll need to outsource this task to a web designer. A good web designer will boost your existing website and make it mobile-friendly for modern consumers. There are plenty of web designers to choose from these days, and you can even hire the services of a web design agency from a different city or country.
