Ever since businesses were forced to shift operations largely to online mode, businesses and companies have started to face major rat-races of competition in the markets. With several big and small companies implementing different strategies to stay ahead in this game, it is becoming difficult every day for organizations to stand out and find their unique image in the market.
From businesses working in fashion to educational websites to breakout escape rooms, the undeniable vitality of proper marketing skills is hard to overlook in every sector. And the emphasis is growing more focused on mobile marketing, with smartphones slowly taking over the use of PCs.
With every passing year, more and more people get equipped with mobile phones that have the latest and most useful features. Consequently, today mobile phones are the mode where you can encounter the largest share of your e-Commerce consumers. Out of all possible ways to strengthen your marketing strategies, affiliate marketing is your best choice. Hence, affiliate marketers now need to spread their area over mobile phones as well!
But first, what is Affiliate Marketing?
Affiliate marketing encompasses the idea of a company or business paying another agency to increase the organic traffic and thus promote sales on their website effectively. The third party whom your company chooses to pay is referred to as the ‘affiliate.’ Now, the two main proponents of affiliate marketing are certainly publishing and advertising, respectively.
It is through the innovative and creative ideas of the publishers and the advertisers that the company stands to gain. Through the strategies implemented by the aforementioned sectors, sales increase considerably as consumers now have a more user-friendly website to access.
If you are looking for effective ways to increase your annual sales and reach out to more people, make sure you start working on affiliate marketing from today. By implementing the tactics of affiliate marketing, you can help your company to gather and even retain the number of customers who visit your website.
What is mobile affiliate marketing?
In a time when almost every business is starting to work on creating websites that target multiple devices, affiliate marketing has given way to mobile affiliate marketing as well. The only difference, though, is mobile affiliate marketing targets mobile users specifically. In working with mobile affiliate marketing, users implement strategies that are geared towards promoting your business across varied mobile phone users.
But, given the fact that almost everyone can become an affiliate these days, it is mostly bloggers, vloggers, or social media influencers who achieve the most success. It is only through the work of the best affiliates who portray a flowing passion for the given product or service that one can gain the most success!
At a time when several social media platforms have taken over people of varied age groups, mobile affiliate marketing has become immensely popular. Many businesses and organizations have therefore started to invest in recruiting top influencers to work as affiliates for their company. However, every known brand looking for suitable affiliates these days has made it tough to find and recruit the best affiliates. With so much competition on the rise, it is vital to ensure that your mobile affiliate marketing strategies address the point correctly.
Why should you use mobile affiliate marketing for your business?
If you are still not convinced of affiliate marketing, especially mobile affiliate marketing, the following should be enough to serve the purpose.
1. It opens up new avenues for marketing
Earlier, a vast majority of the ads that were shown to users on their desktop were found to be converted improperly while reaching out to mobile users. But now, mobile affiliate marketing has opened up several avenues that you can explore. Keep in mind that your mobile users are as important as your desktop users. Thus, your marketing strategies should focus on both equally.
By using mobile affiliate marketing, you can now easily use new online platforms to create ads to reach out to more people at once. You can even start by working on new programming methods to discover platforms that work well for both kinds of users. Thus, by remaining updated on the latest trends on mobiles, you can effectively dynamize your business!
2. Convenience is always appreciated.
You will hardly find people to be spending hours shopping for their favorite product offline today. With the availability of products and services online, all that needs to be done is a simple swipe on your mobile screen! Even though you may find people to spend countless hours in front of their laptop or desktop, nothing competes for the time that is spent on their cells!
If you are an affiliate marketer who wishes to reach out to your customers, the key to their hearts is surely the mobile phone! Promoting products or services by using social media pages are better ways to reach out to your consumers wholeheartedly. If you want your website to have a far reach, make sure to design things in a convenient and user-friendly manner as possible!
3. Better advertisement for mobile phone users
There can be endless reasons that have made mobile affiliate marketing such a success these days. However, it might be majorly due to the various advertisement options that it provides you with. Once you start working on it, you will be surprised to note how mobile phone ads alone can help reach out to a larger audience.
Also, using tools like Google Analytics can be helpful for you to analyze how much time your viewers are spending on your website. Thereafter, you can go ahead and give them regular updates on your products or services to hold onto your loyal customers. Better advertisements are surely going to bring in more and more customers to your doorstep!
4. Address the growing market.
With the rapid growth as well as the development of the mobile market, due to a successive rise in the number of mobile users, addressing the same can be of help to you. As more and more people have started to use their mobile phones as the most reliable mode to access the web, the growth of mobile affiliate marketing can be undeniably beneficial.
Studies show that the smartphone market is presently worth a whopping 355 billion and is expected to grow further in the upcoming years. Thus, alongside working on marketing strategies for desktop users, doing the same for mobile users is also vital.
5. Work on making your business diverse
The use of mobile affiliate marketing can greatly help you to diversify your business. Without the presence of mobile apps, our mobile phones amount to nothing in reality. The use of apps has made human lives so easier than ever before.
As mobile affiliate marketing continues to grow substantially, entrepreneurs see it as a way to expand and diversify businesses. Including links for the promotion of different apps and financing their products are some of how it may be done.
6. Guard and protect your mobile customers
According to studies, the majority of web users who want to buy things do so through their mobile devices rather than their computers. It could be due to the convenience and privacy that mobile browsing offers over desktop browsing.
Many businesses and companies have therefore started to lay a devout focus on their mobile users. It, in turn, has helped them immensely to properly promote their products or services, and thus have received success in no time! It is no surprise that by proper use of mobile affiliate marketing, you can considerably boost up your sales and attract more customers in no time!
7. Know your market well enough.
What may be trendy today might not be the same tomorrow, and hence, knowing your market well is the most vital step to growing your business. Start by gathering ample knowledge on what is working with your present viewers and start eliminating the ideas that have become redundant. Nowadays, people hardly have enough time and are thus always on the lookout for simple and effective ways when it comes to finding solutions for their problems.
They do not have the time or energy to wait to go back home and then use their computers to research a certain product or service that they wish to buy/avail of. Most of your customers would like to search immediately through their mobile phones. Hence, if you do not want to lose these viewers, make sure you start working on mobile affiliate marketing. As accessing the web has become far more convenient and simpler through mobile phones, a vast majority of your viewers are likely to avail this method.
8. Different targeting opportunities
The use of mobile affiliate marketing has opened up a great variety of targeting opportunities before companies. Nowadays, mobile affiliates can even take advantage of marketing based on location to level up their marketing skills. Of all known strategies, Geofencing is an effective way that helps users to target their audience in real-time based on location.
Whole Foods, a growing supermarket chain based in the US, uses geofencing in their stories to accurately target their customers, with further use of customized offers!
What are some of the challenges that you can face in mobile affiliate marketing?
While mobile affiliate marketing has become an immensely reliable mode for marketing and promoting business these days, there are still a lot of challenges left to surpass. Now that you are aware of the benefits of using mobile affiliate marketing for your business let us take a look at the challenges that you might encounter.
1. Lack of proper design
Even though mobile affiliate marketing has developed a lot in recent times, there are still many websites that are not yet accurately designed for mobile users. Nothing will drive your users away faster than a bad user experience. So, before all else, make sure that your website is fully equipped before working on any kind of mobile affiliate marketing strategy.
2. Lack of proper tools
One of the best and most effective marketing tools has been programmed and designed to work on desktops. Hence, many of the most reliable marketing tools might not work well on mobile phones. It makes things frustrating for you, especially if you have grown used to availing a certain tool. However, with the growing importance and reliance on mobile affiliate marketing, this challenge is likely to be resolved soon.
What are some tips for using mobile affiliate marketing for your business in 2022?
If you are working on mobile affiliate marketing for the very first time, then these few tips can go a long way to make things easier for you.
1. Look for a large source of traffic
If you wish to make the best of mobile affiliate marketing, directing it to a large audience is vital. Out of the large audience that you target, only a small percentage of it would likely take the catch. Hence, the more people you can target, the better it is for you!
2. Do not be afraid to try out different offers
There are always different ways to complete a given task, so do not fret about trying out different tactics for your business while you just get started. It is only by trying out different offers that you can finally decide on what works the best for you. While there are several options that you can avail of, here are some that you can check out:
• Subscription – People are encouraged and excited to try out different kinds of services. From food and drinks to movies, a subscription can be a good option to choose.
• App installs – In this method, you pay the affiliate each time a new user goes ahead to install your app.
• Pay per call – In this technique, your company pays the affiliate each time someone calls on the advertised number. In certain cases, the payment might even increase based on the duration of the call.
• Pay per sale – In this technique, your company pays the affiliate once anyone makes a purchase using a given reference or even a discount code.
• Lead-based – In this technique, your company pays the affiliate only after the completion of a certain online form.
3. Squeeze out advantage from the in-app traffic
In-app traffic can be utilized by mobile affiliate marketers to serve several purposes. Provided the immense information and data that you can access when it comes to mobile users, rather than desktop users, you can start using it to your advantage.
With the help of this data at hand, you can now easily target your specific audience. After combining this technique with geolocation, you can then accurately target your audience even better!
4. Retain yourself in the market!
With the immense growth and evolution of the market these days, it is essential for you to retain your company in the stream. No matter which sector you work in, mobile affiliate marketing is a greatly competitive market. Hence, you should always remain steadfast in providing offers that are creative, innovative, and attractive to your users.
5. Know different social media platforms well
Different social media platforms have different strategies that work well in there and might not work the same in others. Hence, before you start working on mobile affiliate marketing, doing your bit of research well is essential. Make sure to know what strategies work the best in which platform and accordingly tweak your offers that suit it.
6. Join a reliable affiliate network
No matter how you choose to implement mobile affiliate marketing in your business, working with a suitable affiliate network is always advisable. It is through the affiliate network that can help you to connect with a proper affiliate willing to work for your company. A good affiliate network with large corporate clients and a pool of potential affiliates can go a long way in helping you to select a good affiliate for you.
Other than this, there are several other factors wherein the affiliate network can be of use to you, and they are as follows:
• Fast-paced and smooth payouts
• Fewer risks of not getting paid
• Proper access to analytics
• Great access to a large pool of offers
• Access to offers that spread across various countries
• Great access to tools that help in optimization
• Ease of access to otherwise hard to access to advertisers
7. Create attractive visuals
The creation of attractive and catchy visuals is the best part of mobile affiliate marketing. With the immense evolution of smartphones these days, creating and editing your images on your mobile phone is now a piece of cake!
Conclusion
Now that you have gotten a head start into the knowledge of mobile affiliate marketing and how to make it work for your business, it is time to start working on curating a personalized strategy for your business. Identify which areas of your business plan can be optimized to give the most support to the new strategies, and you will start making progress in no time.
About the Author
Aniya More is one of the brightest content writer at Breakout escape rooms. She is a passionate writer who loves to read books and explore different escape rooms. With a great work ethic, she spends most of her time researching and reading. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her on LinkedIn.
