Customers take their own time and explore different options. But once they decide on something and keep on their mind, they make the purchase process easy and quick. It is not only effective for offline stores but even for online stores. Hence the design of the online store must be relevant from the customers perspective. UI and UX must define the interaction of the user with the business and the services with the help of apps, websites. Blogs and the user interface.
A website or blog that is great for user interface leads to making good profit. They come to visit the website through references and less ads. You have to focus on five different things if you want to make the user experience better.
- The users must be relatable and they must know what their journey is all about.
- The user experience with the customers must be transparent, approachable, trustworthy and it must have human interactions.
- The users must receive the wayfinding signs
- It is being precise, consistent and even the visuals and the message so that you can navigate in a seamless manner.
- It is simple and there is no loading time that is long and there is no question of distractions.
User experience of a website is everything. If a person visits your website for the product or the services that it is looking for and does not receive what he or she tries to find out then it is the lack of great user experience. The customers do not get attracted to the website and they leave the website without even buying any products.
Smartphones slow down when too many apps run in the background. It even freezes if the apps run too much. Human minds fluctuate too and if the UX of the Smartphone app is not friendly then they can feel bored. The job of UX designer of an UI UX development companyis to make the app user friendly and simple as well. The users must receive the right direction that affects the curve of the UX in a positive manner, which you can call cognitive load.
What is Cognitive Load?
It is a type of user experience where he has to think many things before one thing needs to be completed. If a user has to wait and think too much then it is cognitive load. Hence, the user becomes confused and that becomes difficult for one to manage the UX of the website. The good side is you can minimize the cognitive load and keep the game of UX effective. Here are the few steps through which you can reduce the cognitive load:
- Stick to Time Test
Sometimes you may follow a trend and do some crazy designs but that does not attract the users, so it is always advisable that you stick to the old design that actually creates interest in the users’ mind. The design must replicate one’s emotion and think what people love more than what you are thinking of some crazy designs. Do not always change the format because they might not need it. Use buttons, symbols and underneath words that are familiar with users and do not try to use synonyms all the time.
- Remove Useless Steps
A user needs fast action and that is why the steps to follow in the web page have to be minimal. Therefore, you must exclude all the unnecessary steps for the users and they must reach their destination inside the web page fast. Use defaults that are smart and remove unnecessary details to fill up information.
- Understand How User Read Web Pages
They first go through the headline, then straight go to the downward section and then move in the middle section to check out a few points. They hardly go through the entire content in the downward position. According to this style, you must attract the particular sections like headline, start of the content, use bullet points and downside text bars. Then the user experience will be great and make the most of it.
- Clutter
Users hate too much graphics, colors and contents and that is why to improve the user experience you must make the website clutter free. Come up with a minimal design that will actually give the website a rich look. It makes the website perfect and definitely gives you a better UX experience.
- Smart Approach
The design itself will say that the user must find the best one. You can create one option and use the drop-down menu to let the user check the other options inside the main menu. It makes the work easy and even the website looks perfect.
Avoid These Usability Issues and Make User Experience Great
Loading Website Slow
Even if the loading page is 2 seconds slow then your website is the worst to give the service to the users. As per the speed test, the loading page must be less than 2 seconds so that the UX remains in good condition. Calculate the average speed test and then where it is going slow and fix the issue. No one likes a slow website and people are always in a rush and that is why it is important that you improve the loading speed of the website that will actually change the outlook of the internet world. Opening a website in less than two seconds is what keeps you ahead of the competition. When a visitor comes in and opens your website in no time and checks all the relevant information without wasting time then it is amazing.
Back Button Over Reliance
The design must flow for the users to experience. If the user makes any mistake, then he or she has to go backwards. So, you must check that user can go back to correct but does not have to click the button of back
Inconsistency in Page Layout
To eliminate all types of confusions there should be consistency. That will improve the visitors page understanding. Check out the spacing of header, font selection and button positioning to make things work perfectly. It makes the visibility of the page incredible and fulfills its needs. Page layout is the most attractive thing that a visitor sees when he or she visits the website. If it is disoriented and not up to the mark then it can be pretty bad. Therefore, it is important that an expert must focus on the page layout so that it should not distract the visitor from its major view.
Too Much of Stock Photos
For every single business, there are certain photos that are available online. If your business uses the same, then your business also follows the same wavelength and there is not much big difference. Wait for a minute and think about the marketing perspective and select images that will actually create impact for your business through better user experience. Stocking too many common photos does not look good at all. It actually kills the overall look of the website and makes it horrible hence the user experience gets disbalanced. Therefore, you must give a thought or brainstorm the photos ideas and then bring out the best as per your website relevant photos that actually make a great difference.
Do not Force Customers
If you want better user experience for your website you must not force them to register, fill in the form or for any details. Some customers get really pissed off and they leave the website then and then and never return back. Therefore, you must not put something that will force them to leave the website rather than enjoying the website. Forcing a customer to register or signing up will only irritate them and they will leave the website soon. So, give them space, talk more about their problem solutions items so that the visitors enjoy your website and come back again. It makes them feel happy and they find it great to view your website. Check the products and love the better user experience.
Avoid unnecessary Creativity
It is all the UI designers who think that showing more creativity will make the user experience better than it is a wrong idea. It actually kills the UI of the customer and then finds more complexity than so ever. Hence, avoid this excess creativity and bring something fresh and light weight. Creativity or creative ideas are good but using it too much for your website is not good. An UI designer also understands this same thing and brings out simple, yet classy designs that they love without much of an effect.
No Sign of Engagement
If your website does not provide any chat box, instant chatting option or email or phone number or WhatsApp then the user experience of such websites is really bad. People come and visit your website but do not find anything relevant to communicate, to clarify the doubts then it is a big problem and it lacks UI. Therefore, you should provide certain engagement sections for visitors of the website to interact. Engagement helps the visitors to interact with your business and clear doubts and it can even turn them into potential leads. So, you must check this section before a website goes live.
Certain Pop Ups
When someone visits a website and clicks on a tab and suddenly a pop up comes on screen doesn’t it feel frustrating every time you click something and a pop up comes out. Well, there are so many popups, certainly while checking the website can make it distressing. People do not like popups when they are checking the website. While opening the website a single pop up is good to go but not frequent because then it kills the UI of the website and visitors leave the website.
Signup Process Complex
Some websites offer a complex signup process that makes it difficult for the visitors. Hence, the signup process has to be simple, easy and quick so they can get what they want. It makes the user experience super fun and easy.
Survey Online Forms
Some websites ask the users to fill in survey forms for better experience. but they forget that too much long form can be exhausting and people may not fill in the form. Therefore, you should offer a survey form that is short, to the point and visitors of the website can easily fit in the form for better user experience. Filling up a survey form is always very tiring. Therefore, you must keep the survey form short, simple and sweet. Taking consumers is important to understand the behavioral pattern but that does not mean you will start the questions from birth. Keep the questions meaningful and let the customers enjoy filling it up and share details for your business.
Asking Too Much Information Repeatedly
If you are asking too much information, almost the same information again and again, then it can be tiring. People can become frustrated and they may leave the website and not fill the information.
Boring Static Website
If the website is static and boring with boring color combinations and font style and size, then user experience is low. People avoid such websites. As soon as they click and open the website and check the overview of the website, they do not feel it using the website. Immediately they leave the website and never return. Dynamic websites are everyone’s favorite. People love this type of website because it is moving, eye-catching and the color combination also did not harm. Therefore, it is great.
Information About Sales Only
If there is only sales information and no information related to customers, then people do not find the website interesting. It lacks the user experience. Therefore, you should not put only sales information, rather some tips, tricks of the products that will help the visitors and the user experience will increase. Do not talk about your company’s achievement on the website only. It makes the visitors bored. Try to ask and write content from customers point of view and it will help them connect with you.
No Blog Section
A website must have a blog section where they must update about different topics related to business, services and products. They must share their company events, gatherings to make sure that visitors also know about their company culture. It reflects the company’s social responsibility. It is definitely a good idea to put a blog section and write blogs on different topics. Blog SEO is also important for website visibility. So, it is advisable to add a blog section so that UI improves and definitely create a better systematic approach. A blog section in the website tells that you think about the customers and share definite information with the masses to improve the UI of the website.
Missing Proper Navigation
Navigation is essential for better user experience. You must have logical website navigation so that visitors can find each and every section in a proper way. It gives users a better experience. But if the navigation is not proper then visitors will be lost and they cannot find how to exit from the website. It makes the website very complex and people find the webpages rigid.
How To Hire an Expert?
An expert hand is the most reliable one when you look for the best UI of the website. Talk with an UI designer expert of an ios app development company and the concerned expert can guide you in the best possible manner. Why should you hire an expert?
- Give you the exact reason on how to improve UI of website
- Check out the flaws of the website UI
- Make the correction on the flaws and use their creativity
- Years of experience bring out the best result
- Fulfill the need of the clients
- Analyze the website and then offer the best service
Research on the designers, check their work portfolio, ask the previous clients and then select the best one. Do not make any hasty decisions in a hurry. Therefore, you must talk with the expert and talk about your needs and then find out the best solution that works for your business. Do not make the above fifteen mistakes and try to focus on them and correct them. It makes a great change in your business and it will help you focus on the better user experience that will definitely bring more visitors to your website for better results.
Conclusion
UX design must be attractive so that they do not have to think much while visiting the website. The steps must be actionable that users can easily check out and it does not burden them. The work of the UX designer is to keep the frontend looks perfect and perform all the messy jobs inside. A lightweight, easy to handle UX is what users love and hence the business also rises up without much of an effort.
About the Author
Prashant Pujara is the founder and CEO of MultiQoS Technologies Pvt. Ltd., a leading mobile app development company specializing in React Native App Development. His responsibilities include overseeing business and delivery operations, strategic planning, and developing future road maps.
