Today, to become successful and popular with customers, your brand needs an effective marketing strategy. And nowhere do modern marketing campaigns do better than on the social media platforms, which now have millions of active users ready to engage with your brand.
Lots of startups and long-established businesses are tapping into the marketing power of social media to promote their goods and services, acquire new customers, and thus boost their revenue. But promoting your brand using popular social media channels can be quite tricky and time-consuming.
Social media users are often too unpredictable. The demographic that you want to reach may turn out to be that type of audience that’s very demanding and hard to win. And the lack of time and other resources may aggravate the problem and preclude your marketing campaign from ever succeeding.
Luckily for all marketers, there are effective social media management tools that are designed specifically to help modern brands to reach their target audience, drive more traffic to their business websites, boost conversion rates, and much more. Below are some of such tools.
#1 Hootsuite
Among all popular social media management tools, Hootsuite has a special place. It’s famed for its versatility and a wide array of helpful features. If you look to boost your customer satisfaction or want to monitor your analytics more closely, then Hootsuite is the best bet for you. It can go a long way toward helping you reach and establish meaningful communication with your prospects. What’s more, Hootsuite is great for boosting meaningful customer engagement, since it allows promptly dealing with customer queries, curating your content, scheduling posts, and doing lots of other useful things like measuring your ROI.
Based on your specific business needs, you may opt for any of several available plans. And the good news is that the platform offers a 30-day trial for each.
#2 Buffer
Buffer is another useful social media management app that lots of marketers use today. Though you won’t find tons of sophisticated features in it, Buffer can help you quickly navigate to your recent blogpost, check comments, and engage with your audience in the blink of an eye. Buffer is also ideal for monitoring your social media metrics and creating reports. With its help, you’ll be able to instantly evaluate the contribution each of your channels makes to your brand promotion and tweak your marketing strategy accordingly. The tool in question enables you to upload engaging videos, tutorials, and GIFs, and even create your own images using its built-in image creator.
#3 Sprout Social
What sets Sprout Social apart is its wide range of effective tools and features it offers to its clients. It can be used by both seasoned marketers aiming to strengthen certain brands and beginner bloggers taking their first timid steps in increasing their organic reach on social media.
Sprout Social is an all-in-all platform that can help you manage everything associated with social media marketing. You can use it to generate and curate thumb-stopping content and thus create more buzz around the brand promoted. Sprout Social can help you only with content curation, but also posting schedules. It’s also ideal for collecting and interpreting analytics.
Sprout Social easily integrates with such popular platforms as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Google+ so you can keep track of customers’ messages and manage customer support inquiries on your different social media outlets.
Currently, Sprout offers different pricing packages depending on what you need from the platform.
#4 HubSpot Social Media Tools
Another versatile piece of software that aims marketers in their endeavors is the HubSpot Social Media Tools. Find engaging posts and videos to curate, schedule your posts, share your content across different social media websites, monitor social interactions, and manage your team effectively.
#5 Khoros
Khoros is cloud-based SMM software designed primarily for medium-sized and large businesses. Just like other tools mentioned on today’s list, Khoros can be used for monitoring your brand’s social media channels, curating and scheduling content and aligning it across multiple platforms.
Khoros boasts three modules, that is, ‘Conversions,’ ‘Experiences,’ and ‘Sparks.’ Each of these modules is aimed at fulfilling a specific task. Thus, the ‘Conversion’ tool allows you to devise the most effective marketing plan, ‘Experiences’ helps you spot and share viral content, while ‘Sparks’ is a great tool for maximizing your conversions.
Thus, Khoros acts as a robust SMM solution that helps companies build a strong social media presence and gain valuable data insights, which enable them to hit on actionable marketing campaigns and position the brand against your main rivals.
