Engagement is the key to a successful campaign on social media. It’s how you get people to see your content, share it with their friends, and save it for later. Potential customers will see the more engagement you have, the more likely your post is. The best way to reach your audience is through social media. You can post content about anything you want, but you have to make sure that it’s interesting and engaging. The more likes, shares, and comments you get on your posts, the better chance of people seeing them in their feed.
There are many ways that you can increase the amount of engagement on a Facebook post or tweet. There are many options, from images and videos to infographics and podcasts, depending on what type of business or company. If you’re looking for some social media content ideas, then this blog post is for you! We will cover different types of content that you can create to increase engagement on your social media channels.
Boost Engagement
The more likes and shares you get on a post, the more likely it will show up in other people’s newsfeeds. Some ways that you can increase engagement include Images. Images make posts much more engaging, as they catch the eye of someone scrolling through their feed. Make sure your image stands out against all of the others on social media by making it Original. Make your images instead of reusing and reposting pictures you find online. It’s better not to use an image than to steal someone else’s work! Also, increase the customer’s engagement on the post by asking a question or making a poll. For instance, if you are running a business regarding the area rugs, ask people which one they refer to as the best. Include a link to your website in every post you make so that people have access to more information about your products or services. This way, you can increase the number of followers you have on your social media pages.
Visuals
The best way to get people’s attention is through visuals. It helps them see what you’re talking about, making the content more appealing to read! If you don’t have a picture of your product or a video of how a service works, consider taking some pictures from your phone at home on something that isn’t yours. You can crop the picture and add a watermark. Visuals are an easy way to bring life into your content.
They will help engage more followers on your social media pages. Visual content is the best way to increase engagement on social media. It helps people see what you’re talking about, and it also makes your content more appealing! Adding videos or photos of your product or service in action will help increase the number of people who follow and engage with you. If you don’t have any pictures, consider taking some from your phone at home on something that isn’t yours. You can crop the picture and add a watermark to make it look better!
Gain Followers
The more followers on social platforms you have, the more potential customers you’ll get. The best way to get more followers is by encouraging people who already follow you on social media to share your posts. If someone likes or comments on a post, thank them and ask if they had any friends that might be interested in what you’re doing. Encourage engagement! You can also look at the pages of companies similar to yours and see if they have a larger following. You can try to get in touch with them or even hire them for advertising services! Gaining followers is a never-ending process, but it’ll become easier if you consistently post engaging content and try to engage with your followers as much as possible.
Create a Schedule
Creating a schedule for the content will help keep it organized and make sure that you post frequently enough to stay active on social media sites. By creating a schedule ahead of time, you can plan out how much content to put up each week or day throughout the year. It will also make it easy to create content consistently and help you reach out to your target audience more frequently. The schedule can be created for each month or over the year. Moreover, If You want your social media content to resonate with your audience on some level, try including videos, pictures, and other types of posts so you can post more frequently throughout the day without coming across as spammy. You’ll want to be sure you’re posting a good mix of content that’s relevant and valuable, so your audience will keep coming back for more.
Post-High-Quality Content
All of the images on your social media must be high quality, so they look good when people are scrolling through their feed. Low-quality photos or too much text can be difficult for someone to read on their phone, so your photos will need to be sharp and easy to see. Posting relevant content is also important because you want people to come back again tomorrow or next week for more interesting things. You’ll never build a loyal audience if they don’t feel like it’s worth the time investment every day. If you’re posting content that ranks high in Google, you may see an increase in organic traffic. Also, Post-relevant content with engaging titles. If your business isn’t doing well on social media or if people aren’t engaging with your posts, it’s because either the content is boring or doesn’t apply to them. For instance, if you own a coffee shop and promote your business with photos of coffee, people who don’t like coffee won’t be interested.
Infographics
If you want to get creative, try using an infographic or a meme in your posts! People love statistics and infographics! They’re great ways of making information more appealing because they can see it in a different light than just reading blocks of text on the screen. Take some time to create interesting infographics that display social media stats or other research you’ve done about something. This will help grab people’s attention when they scroll through their newsfeeds on social media. You can make one yourself with some free software online or use something from Pinterest if it is public domain. Social media marketers need to know that infographics and memes go together like peanut butter and jelly. Memes have become a popular form of entertainment on the internet because they’re relatable, funny, or just interesting!
Get Personal
The fastest way to get people’s attention is by creating something that relates directly to them. It means posting about their personal lives, interests, or experiences they’ve shared online in some capacity. Doing this correctly will catch their eye and make the experience more relatable for your followers than just generic content ideas. You can also share their content or experiences with specific hashtags to increase the chances of seeing them. People love personal shout outs, and it’s a great way to build your following. The most successful companies know that success is all about the audience, not just what you do. For example, A software company may share a post on their Facebook page from one of their customers who uses the product and loves it. The more relatable content ideas are to your followers’ lives, the better chance they’ll have at getting engagement!
Create Back-to-Back Content
It can be difficult for marketers to find fresh, relevant ideas, but if you try following a few different accounts on social media, then you’ll have more than enough material! If something is trending online, then post about it. It can be anything from a political event to an awards show. If you are running a campaign about interior designing, write about oriental rugs, furniture ideas, and decor. If you are running a real estate company, then write about the latest renovations or upcoming developments in your area. The possibilities are endless! Creating back-to-back social media content means you will have an always full feed of engaging material. Also, it means Posting frequently on social media. Social media pages are all about engagement, so the more often people see your posts, the higher chance they are for them to interact with them! There’s no magic number as to how many times you should post on social media per day, but it’s important to make sure you are posting regularly.
Cater to Your Audience’s Interests
You can also increase engagement is by using a tool like Iconosquare. It will help you better understand your followers’ interests and how they want their content delivered, which makes it much easier when creating new posts for social media! For example, if you have a lot of followers who love to travel, use images and videos from your most recent trip. The more people love and enjoy your content, the more likely they are to engage with it! Moreover, Images and Videos Are Key to a successful social media campaign. It’s simple: if you post an image or a video onto social media, there is a good chance that engagement will increase. Why? People love visuals because we live in such a visual world nowadays. We scroll through our Instagram feed, watch our favorite Youtubers, and even read articles online – all thanks to visuals. And then there’s the video! For a way to boost your social media engagement, try creating a short promotional/instructional how-to video on one of your products or services. Videos are very popular on the internet because they are often results-driven. You want to show people how your product or service can help solve their problems instead of just telling them about it!
Keeping it Short & Sweet
There’s nothing worse and boring than scrolling through social media and being bombarded with long paragraphs or even full blog posts! It will only deter people as the likelihood is that they won’t want to read anything that long. You should aim for your content to be around 100 words, about two or three sentences. If you’re using images and gifs in your social media posts, too, then the number will need to be even lower! You can find some great tools online that allow you to count how many characters are left on a page so you can see how many words you have left to go.
Furthermore, you should always be using images and gifs in your social media posts as it makes the whole thing so much more visually appealing for people! It’s not just about posting them, either – they need to be used effectively; otherwise, all that work will go to waste! A good way to get people scrolling down your page is by using a gif at the beginning of a post.
Solve Your Customers’ Problems
One of the best ways to show that you care about them is through social media content ideas. You can create posts with information on how they can better their lives or solve problems within their industry. For instance, if you run a cooking business and ask what the best chocolate cake recipe is? Then post it! If your customers ask questions on social media, answer them with helpful tips or links to relevant articles. It can also be done by sharing information about how they make buying decisions. A common question asked in marketing research is what the reason behind your purchase is? The buyer might be looking for a specific item, but they want to know why it is the best option. Asking and then answering these questions on social media will help you build trust with your customers.
Create Videos People Want to Watch
Everyone loves videos! According to Social Media Today, Facebook users watch more than 100 million hours of video every day! That’s over 42 years’ worth per day. If you create shareable videos that people will want to watch, it will greatly increase engagement. The best time to post will depend on your audience and what they are most likely to engage with at that particular hour of the day or week. For example, suppose you’re selling a product online like RugKnots (an online rug seller). In that case, you might consider posting during the early morning hours when most people check their email and social media. Moreover, the most successful types of videos on Facebook are those that entertain, educate or inspire. A great way to create video content for your business is by simply recording behind-the-scenes footage at your company’s office; this will show customers what it’s like to work with you.
Create Controversy
You can create a lot of buzz around your social media accounts by creating controversial content and getting people talking. You don’t have to get too crazy with this, but it’s something worth experimenting with, so you determine what works best for your industry or niche. The more controversy surrounding the post, the more likely it is that people will click on it. The controversy or viral aspect of the post is what will push people to share it and make sure that everyone knows about your brand.
Write a How-To Post
A how-to can be anything from “how to get stains out” to “how to choose a social media manager,” or even just a tutorial on using one of your products. Posts like these are extremely useful for your audience and usually rank pretty high on search engines. When you write a how-to post, not only will it provide real value to the people who read it – but they’ll also remember what brand wrote it! If they have any questions about your product or service later down the road, chances are they’re going to remember that you wrote a helpful post on how to do it. These types of posts are a win-win for your brand and blog readers.
Keeping Customers in Mind
A great way to ensure your social media content is relevant and interesting for customers interested in what you have to offer. Still, posting information-based articles like infographics or quizzes might not yet be ready to purchase from you right away. These posts are a great way to keep customers engaged and provide them with the information they need while also keeping your name in front of them. The most important thing to remember with social media is that you want people to keep thinking about your brand. You don’t want them to forget who you are and what you’re offering, no matter how long it’s been since they’ve last purchased from or interacted with your business.
In a Nutshell
Nowadays, social media content ideas have to be more creative than simply uploading photos or sharing videos. Brands and start-ups need to make sure they are putting out valuable information relevant to their customers and the industry in general while also staying true to what they do best (selling products). There are many ways your business can accomplish this with different types of social media content, such as infographics, articles, and how-to videos. These types of posts will increase engagement for your business and help establish you as a thought leader in the industry by providing valuable information that consumers want. As we mentioned at the beginning of this post, businesses need to stay true to what they do best while also being relevant. We recommend that you do this by creating informative and entertaining content rather than just self-promoting your products or services.
Naheed Mir Is CEO and chief designer of RugKnots, a company specializing in luxurious original and custom, hand-knotted Oriental rugs at affordable prices. She implements strategic plans to ensure her clients get the highest quality rugs and buy with confidence. Connect with her on LinkedIn.
