Influencer Marketing and SEO
It’s 2017, the waters of digital marketing have only gotten more treacherous and harder to charter. It only fits that you include influencer marketing in your powerful arsenal and SEO toolbox.
Links continue to dominate in SEO. However, the level of difficulty in acquiring them also rises. The bar is set higher. To get out of this dilemma, you can use influencer marketing to help you produce authoritative links. These links carry additional benefit of increasing your traffic, user engagement signals, and visibility.
In this write-up, we are going to tackle the reasons why influencer marketing is a powerhouse in SEO campaigns.
Influencer Marketing Creates Inbound Links
The common issue with utilizing influencers in inbound links is that most people will reveal the sponsored links. A good way to counter this trouble is to produce influencer campaigns that are content-driven.
The common practice is using influencers to conjure advertisements or commercials for their brands. This method is sales-driven and focuses on promoting the brand or product.
If you opt to work with influencers, it’s ideal if you will create campaigns that are relevant to the particular matter in your industry. Instead of treating the influencers as an extension of your sales team, motivate them to produce text or video contents from their honest opinions about certain issues, and cite your website as a resource.
You can start your action plan with micro-influencers to earn inbound links, they are influencers with a smaller audience but produces high engagement rate. Depending on the financial resources that you have, you can go big and fat and choose more major influencer receptions.
Influencer Marketing Keeps Your Contents Crisp
Producing fresh and crisp content is an arduous and challenging task for marketers and brands. It’s the reason why resorting to influencer marketing keeps growing by leaps and bounds every year. You can employ influencers to conjure compelling and unique contents that will catch the attention of your target audience.
The other benefits of hiring influencers are the leverage that they can obtain from their followers to generate content for you. Influencers possess the ability to maximize your social media campaigns by motivating their community and fans to share unique thoughts or images that associate with your campaign or brand.
One notable case study is the brand, Gloria Ferrer. The brand commissions influencer marketing to proliferate their brand awareness through launching the #GloriousBites campaign. The influencers use a hashtag to stir the curiosity of people and create buzz for the campaign. The strategy gains a colossal 44 million social impressions, that’s a feat.
Influencer Marketing Spice Up Engagement and Brand Visibility
Getting heard over the buzz is the biggest provocation that many marketers and brands face right now. The height of rivalry in the digital marketplace is getting fiercer and tighter. As a matter of fact, Moz confirms that traffic and engagements made it to number five among most salient ranking factors.
Simply put, the more you engage your target consumer or audience, the more traffic you will yield to your products, services, and site. It’s the reason why influencer marketing is a valuable asset in every industry, especially digital marketing.
The more you engage with your audience, the more traffic you yield to your products or servicesClick To TweetAccording to a survey conducted by Nielsen, almost 92 percent of people disengage from brand advertisements and prefer and trust the recommendations from other people. Come to think of it, whom do consumers know? It’s the influencers! Annalect and Twitter even support the case. The study found that users trust the influencers like how they trust their friends.
The influencers gather followers who keep tuning in with their product recommendations reviews. Take advantage of their community to improve the visibility of your brand through social media platforms, video blogs, and blogs.
Paid ads cannot provide you the traffic that influencers bring to your site. There’s content engagement too that you need to give credit. An influencer could have millions of followers, but they might not be as influential as the micro-influencer with only 20,000 members.
Update the visibility of your brand with influencer marketing, and keep your engagement rate as high as skyscrapers.
Influencer Marketing Leads To Collective Contents
Building a meaningful relationship with influencers is an efficient way to optimize your SEO strategies. A harmonious relationship with the influencers guarantees an exceptional content with collaborative opportunities.
It is a long-term goal, but once you establish a rapport, cooperative contents like industry report and interview series could be in the mix.
Both you and the influencer can reap benefits from lending each other’s authority, which also adds more visibility for both sides. Both of you can gain more links in addition to the strong link profile to boost SEO.
Furthermore, the partnership you develop through influencer marketing can also give you and your brand a high authoritative and off-limit publishers. Influencers can open different doors of possibilities for you, and these doors could lead to greater social visibility on the global market.
How To Find Relevant and Authoritative Influencers
Looking and hiring for authoritative influencers is the most compelling aspect of using influencer marketing. Of course, you wouldn’t want to get influencers with no credibility as it will only put your brand and business in treacherous waters.
You will need influencers who can deliver your content to your targeted audience with engagement. The influencers should be an asset for your brand, not a liability.
The key influencers should have the following metrics below:
- Check the domain authority of the influencer.
- Check how many unique visitors the influencer generate every day, every week and every month.
- Check how the engagements of the influencer look like.
- Check the audience demographics of the influencer. It should include the gender, age, and location.
Although influencer marketing has trending nature, many marketers, brands, and SEO still fall short when it comes to harnessing its real potential. The only solution is to utilize the true potential of a well-cultivated campaign.
Takeaway
Take heed that influencers always hunt for fresh and evergreen content ideas to maintain the relevance of their blogs and keeps ticking over. You can make their life easier by arranging an interview with the brand owner. It’s an excellent opportunity to discuss your product and your story while being engaging to the reader at the same time. If you can’t trust influencers alone, you can seek help from experts like SEO Sydney for a more extensive insight. It’s a win-win situation, and everybody is happy.
Author Bio:
Wade Cockfield an entrepreneur and SEO specialist. He also founded the Wade Cockfield Executive SEO Company, a digital company based in Melbourne. Apart from managing his business, he also spends his time giving educational training to various start-ups. He also finds pleasure in traveling to different countries. As a blogger and writer, he writes and shares his expertise on digital marketing to his followers and readers
